The age of micro-marketing: How to make your microblog more valuable

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Internet development Today, if you do not know Weibo, it is too out. Especially for the electric business industry, micro-bo marketing is an important part of network marketing enterprises, enterprises can open their own official micro-blog for better publicity and promotion. As a platform for sharing and communication, Weibo generally has a length limit of 140 words, its biggest characteristic is: Publish the information fast, the dissemination information is quicker. At the same time, micro-blogging has both convenience and multimedia, but more attention to timeliness and randomness, can express the thoughts and the latest developments. Wherever there is a network, you can brush Weibo. However, when you spend a long time but still do not have the law, fast-food reading makes it difficult to accumulate things, perhaps you will be a little confused and uneasy. So, in today's micro-marketing era, how to make your microblog more valuable? The following is a small series to explain briefly:

1. Streamlining. To understand that less is more, first of all to control the number of accounts you are concerned about, regularly to your account to clean up and group. For each of your areas of concern, it is best to choose 1~2 A representative, you are more authorized to pay attention to the account. Because each domain account is many, but sends the content to be similar. You focus on the account too much, and then browse the information is too heterogeneous, quality is not high.

2. Collection. Reading is also divided into intensive and extensive readings. For the general microblogging you can go through the past, but for some people you think is more interested in or worth collecting Weibo, you can first collection up to keep intensive reading, but also to the collection of micro-blog to organize, so that the orderly, facilitate the search, while the knowledge of the best digestion.

3. Learn. Good content is the most popular everywhere. To write a good microblog, we have to read more books, and read more news magazines, such as Portal website, learn some better classic words, writing methods, materials excerpts and so on. Also need to learn more about the current news hot spots, focus, highlights, and combine their own advantages, will be selectively converted to the appropriate content of their own presentation in micro-blog.

4. Display. This is mainly for the official micro-blog, we can in the management of the "setting center" of the data management and display settings to do a good job. For example, as far as possible to fill in the information accurate, clear, refining, good links, contact the content of the supplementary; You can also add picture links and video links to the display settings to perform slide show and video display. When you're done with this, your official microblog will immediately become tall.

5, Taobao. Some of the small partners Taobao can be in the micro-blog promotional content plus taobao baby's URL link, the release will be automatically displayed after the success, as well as Taobao main map and related titles, turnover and other information generated automatically, you can let visitors directly click into Taobao Oh, the effect is very good. However, write about Taobao Weibo, we'd better write the content of the objective and fascinating, gimmick, but do not add too much facial expression, otherwise there will be some dazzling, repulsive.

6. Label. Label your important microblog. In this way, in addition to easy to find their own, but also more conducive to other people to search your microblog, so as to improve your microblog exposure.

7. Interactive. No interactive microblogging is very lonely. If it's an official Weibo, you can launch your colleagues to be as concerned as possible, and actively forward, comments and so on, you can also some of the more interested in the microblog comments, praise or comments, etc., you can also focus on, forwarding their own micro-blog friends to pay attention to and so on. As long as the persistence, the effect is very good.

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