The age of personal heroes is gradually approaching: three opportunities in the microblog business

Although these applications on the surface, is not a good application, you and I can use the so-called "7-day application" to describe them: from the launch of the first day to users to abandon their time, generally is 7 days, generally focused on the "light entertainment" field. For example, the measurement of your peach blossom, the current horoscope and so on. Light entertainment in the current Internet is also a lot of traffic in the field, are used to go, the music is good, no one will take it seriously.

But on Weibo, the situation is changing, and the "light entertainment" and the team behind it are experiencing at least three opportunities:

First, "light entertainment" and the team in the rapid self-improvement;

Look carefully, do these lightweight entertainment developers, either an individual, or two or three people together. The common features are:

Focus on the platform more than the industry. A development team in Nanjing, I know, would find out at 3 o'clock in the morning the new API that Tencent Weibo's open platform technicians had updated a few minutes ago, and they could be very familiar with the technical documentation errors that the platform did not find.

Quick response. The development of an application is quickly completed within a few days and submitted to the platform. In the platform, the cumulative submission of dozens of hundreds of applications of the team abound.

Focus on data and user feedback. Why do users like that app? The same location recommended why one of these applications is more authoritative than mine? How can messages be set to allow more users to propagate spontaneously and then bring in more new users?

These characteristics led to the application although still very "light", but the understanding has changed, more and more profound. In my several long spreads, I visited these developers, and they talked about the understanding of Weibo and the analysis of user behavior, many of which were unheard of even by the platform. These qualities are destined to stand out in one of the leading bursts of application.

Background data is also tending to support this sign. With millions of authorized users within a week, applications that quickly reach millions of in half a month are already everywhere. Some "light" entertainment has a tendency to become heavier.

Second, micro-blog Application Outsourcing market development quietly;

The market does not yet know if it will be big enough, but at least it is enough for some small teams to supplement their home. The source of the market and microblogging marketing is somewhat similar:

Many internet companies have entered the microblogging open platform for the first time, registering or submitting applications. From the observation, the protection of human resources and the rapid pursuit of KPIs, so that enterprises will often pursue third-party service companies to help their micro-blog on the effect of promoting, which directly contributed to the current micro-blog on the prevalence of micro-blog marketing ecosystem, and hundreds of micro-blog marketing company. It has also allowed several companies that have developed micro-blogging business tools to invest directly. The former is the favorite of the grassroots micro bloggers, the latter is the most money in the field of VCs now.

Application outsourcing is not the two of these, because: enterprises on the application of the need for more than marketing, and business tools more biased management and data analysis, the middle of the empty out of the user is very happy, in the entertainment of a smile, but also to show the enterprise core value of the application of the point of view has become a blank and need to develop the field.

Not to mention that the field needs not only the experience and skills to develop, but also the effort to get to the deepest depths of the user, as described above. One question is enough to explain the importance of this: "What information is easiest to circulate on Weibo?" Following this topic, it is easy to find that microblogging and media properties really do not matter (the article did a discussion, you can see), to promote the flow of information is only "simple" word, or "vulgar" a word.

Give an unrelated example: Tencent's daily market and publicity is also a lot, the momentum is not the same as last year's "48-month year-end award" rumors spread widely, in-depth, impressive. It is such a "simple" rumor, in fact, the Tencent attaches importance to employees, welfare, the core information, many friends in the industry to their desire to improve the well-being of the project on this message, faster spread.

Can deeply understand the charm, and become applied, only these rapid development of small teams. Daily sink in the user, so that they fully familiar with and understand the needs of the people at the moment, how to docking with the brand.

Now, every week we receive a large number of business inquiries, asking for excellent development teams, or helping them develop small applications. As far as I know, Nanjing, Wuhan, Shenzhen and other cities, have already several teams in this new market progress rapidly.

Third, with business tools, micro-BO Marketing Alliance;

Third-party applications of the rapid flow of information, on the micro-boping platform in a short period of time to rapidly gather a large number of users these characteristics, and microblogging marketing, and business micro-blog management tools are very different, than the former long Life (micro-BO marketing message, strong effect only in the issue and be broadcast in a large number of hours), stronger than the latter resonance ( Marketing tools focus on management and analysis, emphasizing controllable traceability.

People have long, it is difficult to balance all. As mentioned earlier, a "deep understanding of the lingering charm" of the team to assist in third-party applications, micro-BO marketing company short-term promotion, business tools immediately followed, is a best match. A bit like microblogging account and microblogging marketing company's cooperation, some excellent intermediary can emerge from it.

This kind of collocation also presents in some "heavy" application, "heavy" service to launch before, will one of the most core characteristics out, into a rapid outbreak of "light" entertainment applications, in the user lol, the next step has been intense.

Writing here, I think of the story of Chen Sizi, the founder of GAM, a hot-selling friend, and now one of Zynga's top executives in China. When Facebook was first opened, a large number of interesting individuals and small teams applied quickly, and more than seven days. In this atmosphere, Chen Sizi, a graduate of the United States in the 06, has made Facebook's hottest "friend deal" in 07 (and has since been a direct 5 million-dollar investment cheque by investors, which is also quickly being learned by domestic developers). In the last time I chatted with Siyu on Tencent's microblog salon, I suddenly felt that today's microblog applications, like the eve of the eruption.

The next time will be a personal hero of the Times. Such an era has not come for a long time.

This window period will not be long. From the past, has been a year gestation, look back, the longest or only a year. These outbreaks of personal heroes will then become new big heads, quickly funded or incorporated, so that people with money can run faster. From the platform, Tencent Micro-bonnet in the rapid outbreak of users and stickiness, but also the former can enjoy the largest dividend. Once the big head appears and occupies the advantage of resources, this precious window period will be quickly closed or space is greatly compressed.

Yes, the personal hero age is coming, you want to try?