The age of Smart cars: who will dominate the future?

Last week, the East building participated in the "domain See" 2015 TTA Import Car awards ceremony sponsored by Tencent, East building found that the guests have BMW, Mercedes-Benz, Bentley, Porsche, Volkswagen and other traditional manufacturers, but also like Tencent Maps, Chi Go and other technology internet manufacturers, as well as Tesla's Smart car upstart. In an industry event like this, we can see the connection between many automotive industries and the technology Internet, and discover that the era of smart cars is indeed coming.

So, how will the technology Internet companies change in the automotive industry? As a vehicle media, will also be in the technology Internet and the automobile industry to merge the Gateway, play what role? East Building may wish to share some of my thoughts.

Will the technology Internet subvert the auto industry?

First of all, the question we have to think about is, in the mobile internet age, can the internet really subvert the auto industry? East Building believes that there may not be an extreme relationship between car and technology internet companies, such as subversion and subversion, between the two industries in the future should be a mutually integrated relationship, With the help of the intelligent technology or application of the technology Internet company, the automobile will be upgraded gradually, and will eventually evolve into a new type of car with half intelligence or full intelligence.

For now, despite the widespread popularity of smart cars like Tesla's, sales have failed to meet expectations, and in the area of luxury car sales, traditional carmakers, such as BMW and Mercedes-Benz, still occupy Tau. And in the United States, Google's unmanned vehicles, which are still in beta, are now 480,000 kilometers away safely, but Google's unmanned cars are not entirely built on their own, and the seven cars currently being tested are provided by traditional carmakers, 6 are Toyota Prius and 1 are Audi TT. At the end of last month, the East building in Silicon Valley in the United States to participate in the big talk Silicon Valley summit, at the meeting, the Honda Silicon Valley research and Development Center director Nick Sugimoto also believes that Google in the future will not choose to make a full auto unmanned vehicles, and more will be with the car manufacturers to cooperate

At home, the integration of automotive and Internet companies will now be more in the application. For example, Tencent launched the car smart hardware products road treasure box, is the Internet products to enhance the driving experience of a case. And there are many internet companies, such as the Wisdom song technology, have launched or are planning to launch the network of vehicles products.

How does internet advertising affect car sales?

In addition to automotive manufacturing and applications, the technology Internet is also making a positive impact on the automotive industry, even in the marketing sector. In the "domain of Tencent Car" TTA 2015 annual import Car awards ceremony, Tencent Auto director Wang Qiufeng issued a report on imported vehicles. It is worth mentioning that this report is based on Tencent's various internet platform data mining.

In this report, not only gave a lot of industry data, such as the import car market size, brand distribution. Even painted a specific image of the import owner, such as 32-year-old male white-collar workers, like sports, leisure and entertainment audio-visual, more acceptable to Europe and the United States culture. They like extreme sports, fitness, football and so on, but also love reading, fashion, photography and other activities, to the video site to see the video, but more willing to buy tickets to cinema and so on. And these import owner's specific preferences and consumption behavior, not fictitious, but from the increasingly mature large data mining capabilities.

And in the future, as large data technologies become more sophisticated, carmakers will not only be able to learn about users ' preferences, but will also be able to uncover potential consumers or help improve the car's ride experience. Based on these large data mining information, car companies can better locate their own user groups, so that the accurate advertising. In the early days, the micro-letter circle of friends tried to launch the first advertising, the first of the advertisers appeared in the car company BMW Shadow, and this is the car company with the Internet companies increasingly closer to the embodiment of cooperation, on the other hand, car companies try to use large data to put accurate ads typical case.

What catalysts are needed for the integration of automobiles and the Internet?

However, despite the current collision between the car and the Internet, there are still some barriers between internet companies and car makers. For example, in the area of industry trends, technology and industry understanding, there are still many misunderstandings. This is the value of the car media such as Tencent, in the technology of the Internet and the automotive industry in the integration process, need a catalyst to help two industries to establish communication and mutual understanding channels.

Obviously, this time the Tencent car to host this import Car festival's original intention is not only a simple car selection, and more likely to be able to do two major industries to communicate a bridge. On the one hand, let the technology internet companies into the automotive industry, on the other hand also let the car company more understanding of the current technology of the Internet industry development direction, thereby prompting the chemical reaction between the two, and collision more sparks, and then accelerate the development of the industry.

All in all, an obvious trend is that the connection between the automotive and technology Internet is becoming more and more close, whether in the automotive manufacturing and application links, or in the automotive marketing links, the internet plays a more and more important role, but this does not mean subversion, more should be an industrial integration. In such a convergence, the need for technology internet companies, carmakers and industrial media to work together to enable users to look forward to the era of smart cars one day early.