The aging trend of Chinese society is becoming more and more obvious

The aging trend of Chinese society is becoming more and more obvious, the Internet products for the middle-aged and elderly groups should be ready to take off, but there is no special bright-eye product in the market now. Today, on the open day, the circle of friends and relatives gave a new idea, on the spot investors expressed interest.

Friends and Family Circle is a middle-aged and elderly group of acquaintances social applications, the youth version and the old version, the younger generation can use this application to help the elderly to obtain the desired service, at the same time here is a very pure interaction between friends and relatives, the elderly can easily see the status of the members of the family, It's like a family portrait that's optimized for the elderly.
One of the brightest features of the circle of friends and relatives is that the younger generation can help their elders to do certain things remotely, for example, the elderly want to see a TV show, they will not operate, with his son to say, son can be in their own application to help the elderly to put the TV play in the collection folder, the old man turned on the TV favorites can be seen directly. To help parents in QQ remote settings WiFi friends should be able to appreciate the beauty of this function.

Founder Zhao Dong before working in Tencent for 8 years, and then started to do children's flat, the choice of the elderly products cut, learn from the previous experience, decided to start from the application. He thinks there are three kinds of products for the elderly, the first is to do hardware, such as the elderly mobile phone or the elderly flat; the second category is for the elderly to do the content of the application, such as the old people's games, books, music and so on, the third category is like friends and relatives of such products, grasping the family of social relations chain, to do this layer, whether it is to negotiate with the hardware factory , or talk to the content side, there are advantages, because they are missing is this piece. Kinship is the key, a bit of the idea of Tencent.

For instance, new version of the application of friends and relatives, the old man opened on the home page to see the weather, not only their own city, but also to see the family members of the city of the weather, if the son on a business trip, but also in time to see the situation there, this is quite a comfort to many parents

As for the future of the profit model, Zhao Dong said it will access many Third-party content or service providers, hardware and software products are available, from which. Mainly paid for by the children, because the elderly in the digital world is basically no willingness to pay.

I am very optimistic about the elderly Internet market, there will certainly be more middle-aged and elderly net, this batch of users of the demand is still far from being met, hardware and software are so. Recommended reading: Teaching parents to use the application of learning-in the eyes of the previous generation, the mobile phone is not "Third-party application" concept.