The Alliance backstage has completed the alternation of the old and new versions

At present, the Alliance backstage has completed the new and old version of the alternating, Taobao Alliance backstage, mainly the data report has undergone some changes, as follows:

1. Harmonization of reporting criteria for data statistics

As in the original effect report "estimated revenue" for the order occurred when the estimate of the Commission, after the upgrade report "estimated revenue" for the order of consumers to confirm the receipt of the Commission, to help people more accurate assessment of income. At the same time increase the "Pay number" field, identify the number of the promotion order payment, through this field you can estimate such as position adjustment, flow changes after the promotion.

In addition, the new version of the report will be Tanx, Amoy, wireless alliance clicks and estimated income completely separate, other product line effect data will no longer be included in Amoy Customer report system.

2. Optimize report structure

Optimize the report structure, according to the website of the main platform to promote products, different promotional products to provide different results report statistics.

such as: self-help promotion, component promotion, channel promotion, micro-shopping promotion, etc.

3. Viewing promotions from the media dimension

Can be based on different media types, different media screening, from the media dimension to understand the promotion. Such as: Statistical shopping guide QQ promotion, micro-bo promotion.

4. View the promotion from the Product dimension

Can look at different products, different promotional position of the promotion effect, such as: self-help promotion in a promotion of the position and b promotion of the push.

5. View the promotion from the Order Count dimension

The estimated income is converted from the original day payment amount to the day settlement amount. This data is essentially reduced, because in the old version, in the outstanding income, there is also the "yesterday's revenue" data, so, this revision, is equivalent to a less than one day payment of the total amount of the estimate.

On that day, there are also some lost, compared with the past, this revision, a number of payments, this data what role?

Function One: To determine whether the promotion bit code is effective

As we all know, Taobao union's current data reports, for real-time display of orders, only Taobao customers to promote the details, and this detail, only for shops, the main push baby only, for some search, Amoy point gold keyword tools, love Taobao single product page related, other, guess you like, are no order details.

In the past, for such data, we can only speculate, as to whether the code is OK, we can not determine, even by the user through the code to buy and pay, and still not be able to identify, but now, with this number of payments, although you can not know exactly when the purchase, the amount of money is how much , but we can through the promotion of a bit, the general estimate, is what the purchase of goods (not Amoy point gold), so, if there is a number of pens, we can determine, this promotion bit, decorate no problem.

Of course, this can not completely solve the problem of data code detection, if it is in a page to decorate a number of Amoy gold, then the resulting transaction, the number is not clear, because the promotion of the position of the PID is the same, but, compared with the past, but also a kind of progress.

Role two: More effective measurement of promotional channels and the profitability of the promotion position

All along, I personally like the transparency of data, I do not like the unknown feeling, Taobao Alliance after the revision, can not use a short connection, then, for a Taobao guest link, whether someone has clicked, whether it can be profitable, there is no statistics, with this number of transactions, although still can not be able to promote the details of Taobao, can also at least be able to see a specific ad position of the revenue, or can be based on these data, statistics the next step of the plan, for some advertising bit increase or decrease, and so on.