The alternative interpretation of cloud plus end

The Giants ' clouds are equally

The cloud and the end are two kinds of capabilities, but in the current Internet, Giants are aware of the importance of both clouds. Apple, Microsoft, Google and Facebook, though the hegemony at the top of the different levels, are too focused on the cloud to slack off.

Apple strong cloud weak, but icloud has hundreds of millions of users, become the fastest to the cloud to users of the enterprise; Microsoft controls PC side, and home entertainment game end Xbox, on the wireless side such as Win8, Winphone8 and other mobile platforms, internet-side IE and MSN Messenger also dare not slack, Heavily push Bing and MSN portals.

Google clouds. Google's body is the search engine, is the most classic cloud products, but in recent years Google in the end but frequently exerting force. Android is already rooted in a growing number of smartphones, in the low-end market stock has surpassed Symbian, while in the high-end big screen machine beyond the Apple iphone, mobile systems, Google is already one of the three strong; In just three years, Chrome has entered the top three.

Facebook, as a Web site, represents the success of cloud products, but we have to admit that Facebook has made itself a Web operating system platform that uses web apps as software. Facebook manages applications like the operating system. In this sense, Facebook also has its own web operating system. And the real client, Facebook is also closely followed, Apple on the app or PC on the Instant messaging software, Facebook has never loosened the emphasis on the end.

End: China's largest internet features

China's Internet four big guys can be summed up as two sides, both clouds. Both ends are QQ and 360, one is the communication tool, one is the security software; Two clouds are Alibaba's cloud E-commerce, and Baidu's search. Now China's internet companies are also thinking about how to weigh the relationship between the clouds, cloud dual power development has become the important strategy of Chinese bosses.

End is a major feature of China's Internet, there is no terminal there is no China's internet.

The client has always been a battleground. According to Maslow's theory of demand, Internet clients are divided into layers--the lowest base applications, such as Sogou input method and security products, social and recreational applications that meet people's social needs, such as QQ and MSN, and help people achieve self-realization and business needs, such as Taobao, Office and WPS. According to the data provided by the software providers, more than 100 million clients in China have more than 17 customers, which is also a major feature of China's Internet.

There is also a class of clients, they create great value, the Chinese concept stocks most of the enterprise related to it-online games. Online gaming client is a major feature of China's Internet, and the net game enterprises to create profits to support the grand, nine city, NetEase, Sohu, perfect time and space, Giant, Jinshan, Tencent and other large number of listed companies performance, it is no exaggeration to say that there is no network gaming clients without China concept stocks.

In the end area, the hardware is not Chinese Internet enterprise's forte, can be in the near future whether Tencent, Baidu, or Alibaba have launched their own mobile phone, in the wireless domain of the three giants from the bottom of the terminal to start layout, it is important to the terminal. And the real jump into the mobile terminal field, when the Millet technology Lei and innovation Factory incubation of dim sum technology, both are starting from the operating system, but also quite large scale is the bottom of the system-level layout.

and the PC industry is gradually weak similar, the pattern of PC software is basically not much change, and mobile Internet is in the ascendant. More and more internet began to heavily layout mobile internet--website, media, and PC software vendors are developing mobile platform applications, there is "King of the Webmaster," said Cai once joked that the site is now renamed developers.

China's Internet cloud permeates each other

The penetration of cloud companies is a major trend of the internet in the last two years.

Cloud Enterprise break Invade "end" domain. The two big cloud companies in China's Internet, Baidu and Ali, have also begun to attach importance to PCs and mobile clients. Ali in the electrical business crowd has formed a strong stickiness, any other means of communication can not be replaced, Baidu is in the browser, input method, audio-visual and other series of customers.

And the end of the enterprise by virtue of the advantages of the cloud business pull is very obvious. In the cloud of the end of the penetration, QQ has already been exerting force. QQ Portal, QQ space, q+ and search a series of Web content and application, covers almost all areas of the Internet, and in this process, QQ client has played a vital role: it can be said, QQ on each cloud service fast connection, free access to QQ to bring billions of advertising value. The end of the cloud pull effect is self-evident.

360 is by virtue of security software and browser pull, 360 Web site navigation is almost Hao123, and the search field has begun to act. Recently, 360 announced to enter the field of video search, when the awkward end of the forum search, but now again to regain the search business, 360 of billions of clients to give them the clout.

The theme of the Internet in China

Domestic Internet has two ready-made case: one is Sina Weibo, one is Sogou. Sina Weibo is both media and social attributes, in the promotion is the same as the cloud, people on the computer directly login browser browsing, and on the phone and ipad, more people like to use Sina's client.

Sogou's cloud power is more balanced and comprehensive. On the client, Sogou's input method has 400 million users, has become the Internet a group of installed prerequisite software, and Sogou browser by virtue of dual-core and high-speed features attracted more than 120 million users, two software cumulative users close to China's total number of netizens. In the cloud services, Sogou Search has become the country's second largest search engine, has been the former Google China dumped behind.

Sogou's cloud layout, there is Google's global stylish. On the one hand, the continuous grinding of search technology, so that correlation and accuracy with the first Baidu is constantly approaching; in the end of the field, input method and browser has established a reputation, the user input method of loyalty is very high, has been difficult to be similar products beyond, two large clients have become Sogou search the largest flow

According to the official Sogou, Sogou's three-party linkage is like a Sogou three rockets. The input method pulls the browser, and the browser drives the growth of the search share. It's a bit like Google's global strategy, Android and Chrome pulling Google search, and the popularity of a whole range of related services.

Sogou three rocket is not a simple flow pull, the most critical is that the three have a box: Search is the input box, the browser is the URL box; In the future when Sogou implementation will be three frame, people in any one box input, entry and open the Web page, this is the ultimate goal of Sogou cloud strategy.

The key to Apple's success: Cloud + END

Apple's latest IPad16 day is on the global list, and Apple has to postpone delivery for three days as the Internet frenzy orders have sold out of Apple stock. It can be predicted that Apple's new ipad will be a resounding victory. It seems that the post-jobs Apple was equally successful, and the Cook era even surpassed jobs. What makes Apple so successful in the face of the world's big it giants?

Someone analyzed the smiley face curve. Apple is firmly in control of the device's core research and development products, control the manufacturing side, at the same time, in the user's mouth to establish an excellent brand, Apple control the market and the client side. and the product assembly, parts supply and application development, Apple to China, Japan and Taiwan and the global partners. Apple, with its core design and development capabilities and brand-operating capabilities, controls both ends of the industry chain's smiley-face curve, grabbing the most profit-winning success.

There may be some truth to this, and we can do another interpretation. Apple's success is simple: just make a special cow thing, and then copy it countless times, it will succeed. Apple has the most research and development capability, and the size effect of the iphone and ipad's billion-dollar sales cost far less than rivals and peers, which is key to Apple's competitiveness.

The new solution of cloud: Technology and marketing

Technology and countless copies, in my opinion, can be the most appropriate interpretation of the cloud and the end.

End, there are many facets of the end. Hardware terminals, operating systems, software clients, and Web apps are all the same, and they're different levels, they're up and down, and they correspond to a group of fast-growing star companies, Apple, Microsoft, Google and Facebook.

In contrast to the end, the concept of cloud is very confusing. From grid computing to cloud storage, Amazon, Microsoft, IBM and Apple, each has its own cloud products, and definitions are not uniform. And the development to now, enterprise-oriented cloud, seems to be forgotten, and Apple "personal cloud" and personal closely related to the "cloud storage" is undoubtedly the most popular: The cloud is no time not in the service, is synchronization.

In another way: The cloud is a kind of technology and ability, while the end is the rendering and export of clouds. The cloud is electricity, the end is the household appliance, the cloud is the tap water, the end is the faucet, the cloud is the property service, the end is your house, the cloud is the information, then the equipment, the software, the application is the end. The cloud is the content of the Internet, you can get it on any Internet device, and the corresponding end is the browser. From the internet point of view, the browser's role is like a cloud and end of the bond, its business value can be compared with search and portal.

From the industrial chain analysis, the cloud and end occupies two centers: research and Development and Technology Center and User Center, and these two parts are the core of the industrial chain, control the profit of the industrial chain two major elements: brand and technology. With these two core competencies, it is difficult for an enterprise to succeed, which is the key to Apple's success.