The ambition is still in the bottom of the stock price 酷6网

0.85 dollars, what is the level of such a share price? This ranks 176th in the ranks of 190 companies, and this is the absolute last in the list of Internet industry companies listed in the U.S. stock market. 酷6网, the target to become the country's first video portal site, now has arrived at the edge of the end of the rope.

How did all this happen? And look at the bottom of the small to everyone to resolve 酷6网 's past life.

One step away from the dream

Today, 酷6网 's subtitle is still "China's first video portal." Other video sites, that is to say, "domestic leading", 酷6网 dare to fight when the first or quite kind of. When the site was first set up, they did show the courage to fight for the first time.

2008, the establishment of a short two-year cool 6 development quickly, two consecutive investments. In addition, they took the lead in the broadcast of radio and television licences, and became one of the Beijing Olympic Games partners, traffic and influence thus greatly enhanced. Back to the previous video site, one of the top 3 of the 56 network, was trapped in a licensing problem was forced to close the station for one months. Cool 6 to go beyond 56, among the industry third. With the outstanding performance of the 2008, 酷6网 and the entertainment Empire came together one year later and listed on the Nasdaq by integrating with the friends of the century. At that time cool 6 Although the industry is only old, but the money is capricious-they first began to burn money, but also burning special burning, has invested 300 million to complete the original, intended in the video industry in the era of copyright to occupy the opportunity.

2010, 酷6网 moved to the site. In April, they joined hands with Cntv to get the copyright of South Africa World Cup, the industry leading in the World Cup to achieve the flow, greatly narrowing the gap with Youku, potato double male. June, they and friends of the century spin-off, realize the independent listing. With the victory of the World Cup, the cool 6 stock market has climbed after its independent listing, achieving more than 250% of the market value growth by the end of that year. The cool 6 was certainly in its heyday, according to a friend from Cool 6, founder Shanyou often fiddle with beads bracelet, smiling, confident, no cool and potatoes in the slightest. But it never occurred to me that the above is the best result they have ever achieved. From the dream of the first, only one step away, but the past.

The moment of turning history

2011, for the video site is a new shuffle of the year, has been listed in the industry's top cool seat, second potatoes because of the boss of the "century Divorce" collapse, the IPO blocked began to lag behind, and Archie art, music, Sohu Video, Tencent video and other finished forces are coming to kill. In the year, cool 6 has been plagued by various disturbances. Stock prices, such as the roller coaster general, mixed up and down, the last blew.

Why does cool 6 turn from top to bottom in the video industry "turning the moment of history"? According to one of the high man's saying: In the Grand acquisition of video site Cool 6 soon after, Chen sent some executives to cool 6 office buildings to visit. At that time their office was located opposite the Beihang, the shabby Great Wall computer building. It is said that the lift in the building is also a freight elevator, it is simply too shabby. So, grand side think, cool 6 not able to industry leader Group is a large part of the reason is the office of Feng Shui is not good. So, cool 6 then moved to the West Xiba in the vicinity of the creative center. Unfortunately, it seems that they read the wrong Feng Shui, three facing the water is the creative center North by three rings "sealed", called "Death". Of course, this belongs to the masters of the Occult learning, here is only for reference.

No matter cool 6 The location of the Feng shui is not really bad, anyway they experienced 20,101 years after the brilliant indeed ushered in constant trouble. As a result of the divergence in development patterns, Shanyou, who was tempted to slash money on film and television copyrights and original content, was taken down by Chen Tianqiao, who was trying to cut spending, and left the 酷6网, a cool 6, below its IPO price. At that time even rumors Chen Lee two people, but the truth is I'm afraid the client is clear. Then, in order to stabilize the morale, but also in order to let cool 6 in the direction of development, a grand injection of 100 million U.S. dollars, the stock price also return to peak.

But the next thing that happened is inconceivable, by the way, the funds should be recruitment and active expansion, and cool 6 in the grand determination of the staff to adjust. On May 18, Cool 6 announced the reorganization of the sales department and laid off 20%, now it seems to be their sentencing day, turning point. The news came out the same day, Cool 6 dismissed the Zhizhizhong, Zeng Xingye These two vice president's position, another vice President Wuyazho also job-hopping to the music. After this, with Shanyou together "conquer" that batch of old minister also leave, Cool 6 backbone all lost.

For the grassroots staff, layoffs are also very tough, according to a number of sales staff at the time on the microblog forwarded video-Shanghai branch in the process of layoffs, HR staff to beat the separation of staff and lead to a female employee injured, layoffs caused by the contradictions intensified, public opinion immediately uproar. The impact of the layoffs, cool 6 of the share price fell from the peak again, never returned to the good old. Leave the staff also thoroughly and former club Grace break righteousness absolutely, many onlookers also to this abhorrence said no longer use cool 6. Although Cool 6 after several attempts to revive, can be helpless, cut and cut expenditure also still did not stop the widening loss gap, stock prices have been hovering under the price. In the growing competition in the video industry, Cool 6 is getting more and more distant from the champions.

Save oneself, struggle, and finally accept the verdict of fate

Entering the legendary 2012, the cool pie, which slid from the top of the industry to 10, began to try to catch up. They continue to adjust management, CFO Shen Yu, CTO Zhao Liang and three vice presidents have left, Shanda appointed Liu Wenbo and Kin as President and CTO. At the same time, they have with YouTube, happy Net and NetEase to reach a cooperation, intends through the rise of Web2.0 to create a new cool 6. The brutal market did not leave them much time, according to the data, when cool 6 retained only about 12.55 million dollars in cash and cash equivalents, just enough to sustain them for a year. The long slump in equities and the flagging performance have sent them back to the Nasdaq warning. But the parent company Shanda Network at that time because of privatization and heavy burden embarrassed, Shanda games, literature are not good, Chen overpass in the circumstances of the barely protect the cool 6 strong financial support.

Cool 6 try to innovate but still poor performance, Shanda hit the funds can not give strong support, the only way left is "change handsome." June 2013, senior television man from Zhejiang TV, Du Fang, replaced Shi Yu as CEO. With Du Yu years of media resources, cool 6 with Zhejiang satellite TV, Beijing TV and other television stations to create a number of programs, began to fill back some lost visibility and brand awareness. They also focus on the development of UGC business, in the absence of money, under the premise of its customers are often a trend to be gifted cool, such as the strong to dig away, so the flow can not be stable growth, and can not attract new excellent pat to join, into a vicious circle, the fundamental development. In addition, because the wind of mobile interconnection has been blown up, cool 6 also tried to enter the field of short video landing, but due to the lack of manpower and funds, can not stir up how much market feedback.

The cool 6 of the time is like a sea-black and already-yawing seagoing vessel. On the one hand to avoid the sinking, on the other hand, try to get out of the state of Trek. Can be as said above, Grand reluctantly self-preservation but unable to take care of the younger brother Cool 6, and cool 6 Although many efforts to try to save themselves, can be helpless in strength, personnel, and many other aspects such as the lack of a lot of losses, although there is less, but they still need more time to get out of But this time, not only is the brutal market does not give cool 6 chance, the parent company Grand also no longer has the patience.

Chen originally hoped that the game, literature and cool 6 The troika pulls the Grand entertainment empire forward, but in recent years the wagon has been a problem: the development of the game is blocked, literature because of "starting out" and the vitality of a big injury, leaving the "not biological" cool 6 also "half dead." For the city to cast a long change in the banner of the Internet industry, the former side of the Overlord heart weariness, the 2014-year grand one-year action, two words-stripping: The game privatization, and then sold to the consortium; literature to do Shinshu sell to Tencent, as cool as 6, a grand Ispeak founder Xu Xudong to pick up.

With the grand will 41% of cool 6 shares to Xu Xudong, management Liu Wenbo, Du Yu, kin and so on are also leaving, layoffs 40% plan also began to implement. The direction of Cool 6 has also been reversed, has become a hot and profitable show in recent years and video/live games, but the market is totally not cool 6 This set: the easy to reduce the loss is growing, the recovery of the share price slipped into the abyss, the Nasdaq in MAY this year again issued a delisting warning. With cool 6 This stock price bottom, small inside feel they have no way to go. Near the end of the situation, I am afraid that the fate of the final sentence-not far away from the city.

summed up cool 6 failure, small inside think they are wrong with the grand is the main source. Shanyou Although the video industry to burn money to smash the trend of copyright, but the grand but completely do not accept the decision. In Chen flyover after shanyou, Shanda even in turn cut the supply of funds, a strong downsizing contraction, to cool 6 "self-extinguish." Shanda These years into trouble after, is first take cool 6 knife-cruel sell, adoption of really can't and biological than AH. In addition to the grand factors, cool 6 of their own too anxious is also an important reason: just imagine them more patience, do not figure what the first title, choose a suitable investor, not blindly to borrow a bad shell listing, all I am afraid will be very different.

But the reality of the cruelty is that you do not have to say what if, from the first, to the end of the penultimate, has lost the cool 6 now only the site that subtitle "First video Portal" console.