The American network started the contraction strategy of the national layout in April this year

Absrtact: The intense competition of domestic group buying website is the fact that must face squarely. Most group buying sites take the strategy of first-race rodeo, advertising hype, and then throw a lower price than the competitor, a sword seal throat. But the American network chooses the sword.

The intense competition of domestic group buying website already is the fact that must face squarely. Most group buying sites take the strategy of "Happy Enclosure, advertising campaign" before throwing a lower price than the competitor, a sword seal throat.

But, the American Regiment net chooses "The Sword Walks Slant", in the recent media conference, Wang Huiwen, vice president of the United States Group Network told the South reporters, the United States network this April to start the national layout of the contraction strategy, closed some of the four-line city, the development of the focus shifted to "service reputation" and "fine operation."

The value return of group buy Net: Service

The performance of the "retreat" of the American group Network seems to have won the appreciation of the market. Group Buy Navigation Website "Regiment 800" the latest release of the "May 2011 China Group Purchase Statistics Report" shows that the United States network May sales of 75.202 million yuan, compared to the April 68.894 million yuan increased by 6.308 million yuan, the sales in many group buying site, ranked first. In addition, turnover in the month, merchant size (the number of times the month to initiate group buying), merchant quality (average per period of sales), online payment of the user size (monthly online payments), user activity (average number of purchases per period), user concerns, such as the overall strength of the key indicators, the United States Group network ratings are ranked in the forefront.

"Group buying in essence, is the first to bring consumers together, and then look for businesses to launch a service project to let consumers experience, and the students organized, chartered travel patterns are not much different." The founder of the United States network is inspired by the University of Chartered college students travel experience, so, group purchase website emphasizes service is the most important. Wang Huiwen, vice president of the United States network, said, in order to ensure the quality of service, the United States and the network to choose to cooperate with the merchant, to undergo 8 layers of audit: including the early research on the merchant, BD unannounced investigation, City Manager Audit, business interviews and so on. "Through these audits, you can better ensure that businesses and group buying site Trust degree of Word-of-mouth." ”

The pattern of oligopoly competition is now

Industry insiders said that after the brutal growth of the industry in the early years, the baptism of the Thousand Regiment war, the group buying market gradually developed mature, gradually transition to the market integration stage. Some rely on fraud, water injection and other means of man-made group buy brand, it is possible in this round of adjustment by the strength of the enterprises to pull the gap, or even eliminated.

In fact, the so-called thousand-Regiment war has evolved into an oligopoly between several mass-purchase websites. "March 2011 China Group Purchase website list" in the consultation released, regardless of "group purchase site overall daily coverage number", or "China Group purchase site users monthly total number of visits" rankings, to the United States network, handle, Taobao, the representative of the three major domestic group buying sites accounted for 1/2 of total. Group buying website Market trend has been established, will move towards a stronger situation.

"Not purely price, emphasis on service initiatives in the consumer level to produce a better reputation." Our data shows that the United States network of about 70% of new users are introduced by the old users. Wang Huiwen, vice president of the United States network. Truly protect the interests of consumers, the need to pay a great price "American network has introduced a number of consumer protection measures this year, such as ' 7 days without consumption, unconditional refund ', ' consumption is not satisfactory, the United States to exempt from the single ' and so on. ”