The American people have no interest in Apple Watch, it takes time to lead the market

Remember, there is a topic in winter Wu's theory of relativity that explores "innovative anorexia" it means that a company that is constantly pursuing innovation will produce a "plateau reaction", and when Apple turns from a darling of technology products into a mass product of a rotten street, it is bound to make everyone "swell" with its innovative expectations, Once the public's psychological expectations are not met, various criticisms and criticisms will ensue. Apple Watch seems to be facing such a market embarrassment. First questioned the duration of less than 5 hours, and then because of 120,000 of the sky-high price was scolded Apple, and then posted a survey report that 69% of the American people are not interested in buying Apple Watch, all kinds of public opinion seems to prove a paradox, the greater the hope, the more disappointed.


We expect Apple Watch, like the iphone 4, to lead the smartphone era, to usher in a brand new era of universal wear, while the niche of fashion luxury goods makes it doomed to be difficult to lead the mass consumption frenzy; we expect Apple Watch can be in the name of the Apple can wear equipment market chaos, and chicken, playing the concept of the label can be peeled off, even Apple is helpless. In short, the public opinion of the argument is obvious, Apple watch may bring to the digital geek to bring a bit of carnival, but as to wear the market can be brushed aside the clouds and see the moon, it seems not too much confidence.


since the birth of intelligent devices, the relationship between human and machine is defined as: 1, visual, user and machine interaction depends on the "screen", the manufacturer's hardware upgrades are mostly based on this, larger size, higher resolution of the screen. 2, can be networked, user and machine stickiness depends on whether "networking", the machine is an information terminal receiver, and through the machine terminal to obtain rich "extension content", has become the most basic mobile internet soft ecology. In the past, our relationship with machines, led by the eye, we chat, send mail, play games, watch video and all the experience is from the eye and then mobilize the sense of touch, hearing and other stereo senses, and the future of our relationship with the machine may not be seen, can be perceived, integrated. Suddenly one day, we found that the digital device screen is smaller, the eyes will certainly rebel, because when the eyes are accustomed to a larger size, more full content, concise and even invisible information interaction will be unbearable. This is why wearable equipment 1:30 will not be mainstream, because the relationship between people and digital devices has not changed. It is crucial to effectively adjust the way of communication between people and machines and cultivate new interactive habits.

The change of
information reception


Apple Watch uses a 2-inch Retina display, a single screen can be loaded with very limited graphics and text content, if you are accustomed to using smart devices to read books, watch video, and even brush friends, you will find that the Apple Watch reading experience is very bad. After the introduction of Apple Watch, NetEase news clients and other content providers, the first time on the adaptation of the client, it looks very comfortable, but if from the experience point of view is not so. For example, watch the news, before choosing an interested navigation, eye lock, finger touch can be, now have to slide the screen several times to get what they want to see, even in the content page, the display of the information is quite limited, in order to see more only low head, lift the arm constantly sliding, This experience is no different from looking at the PC site on Symbian.


This requires content providers to simplify the content structure, and even our reading habits have to make some changes. For example, with the iphone in the way of information-multiport synchronization, to receive processing information, the Apple Watch as a message to the interface, and more information to read the transfer to the phone, or, simply let everything be concise, accustomed to a simple way of receiving information. For example, used to read the full text, now only a title on the line. In addition to the eyes of the information received, in the sense of hearing, feeling and other sensory information to explore its value, such as according to the frequency of vibration and sound content of different judgments of the general content of information. Apple said in the Apple Watch demo that when Apple Watch found you sitting, you would be prompted to stand, and it knew you were standing up. If the message is on the phone, need to touch, click, read, close, etc. interactive operation, but on Apple Watch only need to jump out of a tips, through the vibration hint, if you have to stand up, the machine through the gravity sensor can monitor, the prompt will automatically shut down, In contrast, it is much smarter.

The change of
control mode


Apple's Watch screen is smaller, not only content is small, the touch technology also poses challenges, for this Apple developed a Force Touch pressure contact technology, so that the screen can be based on touch pressure size response to interactive content, but Apple is very clear that this is far from enough. We still look forward to Siri's voice control technology can bring new changes, at least can guide users with voice input, voice control and other sound technology to replace the partial touch operation.


Apple Watch released the same day, friends in the circle of ZTE Terminal CEO Zeng Xuzhong is very excited to say that wearable equipment will catalyze the change of voice control mode, voice will inevitably become the core of human-computer interaction, artificial intelligence development. In fact, ZTE has been spared no effort to explore the promotion of voice strategy, has become the industry's first system-level voice control terminal manufacturers, its flagship voice-activated star 2nd, has been in the driving mode, photo, telephone, texting and other high-frequency basic control to achieve the full control of the voice. Also, in everyday use, you don't need to flip through the phone to find apps, say it, "open the micro-letter", "Open the Alipay", so that at any time through the voice of the phone to open and achieve what you want to do, from the screen wake-up to the app trigger to execute the command, and then the app shut down the whole process can be achieved by voice. Of course, ZTE is well aware that it is more difficult to promote a new way of interacting with the traditional touch-and-feel environment than it is to achieve these technologies. But the congenital screen small Apple Watch, will let your custom touch to become particularly afflictive, but the voice control will receive the telephone, sends the text message, the map navigation and so on the application scene to obtain "the popularization adapts", this to a large number of attempts the voice interactive exploration enterprise All is the positive message.  Of course, there are eye tracking, space gestures, infra-red projection, such as more advanced body sense control, and voice control problems, as the urgent need to change the user control habits of a breakthrough.


The change of network interaction


I think we all noticed that Apple Watch showed some new features in the demo, such as Apple Watch can send Watch, tap, and heartbeat to other Apple Sketch users via Digitaltouch. These features appear simple, from the point of view of language communication is also a bit flashy, but from the concept of life is worth praising. The original interaction does not necessarily have to use text, an expression, a heartbeat, a graphic, a jitter, is also the best expression. You'll find that smartphones are just a tool carrier, and new wearable devices are more like conscious machines, it can be based on GPS, call sensors, gravity sensors, such as monitoring the state of people, transmission of human emotions, more image of three-dimensional expression of human perception, this new interactive way not only to liberate the eyes as the core of the perceptual system, It can also combine human and machine to achieve a more stereoscopic interactive expression.


Previously swept a "you draw I guess" game, a lot of friends like to play, but the fun of the game is not to draw much good, guessing more accurate, but this is the process of real-time interaction makes people feel a little fun. Apple Watch in the way of communication using a concise way, seemingly due to the small screen in the lack of words, but it happened to mobilize a more conscious expression of emotion. Remember that one word social application "YO"? This social software seems to have no specific content to communicate with, but even the internet Prophet Anderson says we have no reason to reject it, perhaps the next social development trend.


So, Apple's thinking is right, and Apple Watch now does not have the opportunity to lead wearable digital consumer goods, because for users, it will take a long time in the reception of information, manipulation, network interaction to adapt to a simpler, more intelligent, more conscious way of communication.