The American Regiment brings the impact movie ticket sales website, app, you're in danger.

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Tintin/Wen

Guide: When a business model of the interests of the foundation, into another business model in the forefront of the market tool, this not only means that the former profit model is labeled "blocked" label, even the former killed, but the latter is not accidentally killed a buried.

Hey, who is this again?

Yes, those who sell movie tickets.

I do not know what way we all buy movie tickets to see the film, but often in the ticket office to see a row of different sizes, colors of the ticket machine: Guevara, net ticket network, TIME network ... Not a list. Again Shunzui asked a family of another child shoes, was told: "This year, unless it is to pick up the girls, or who buy the positive price tickets to see the film Ah!"

Oh, yes. It is said that this January-February, the National film viewers exceeded 100 million, the box office accumulated about 3.75 billion. Among them, the purchase contribution of the box office reached 445 million, more than 16 million people through group buy movie tickets. In other words, nearly 300,000 people each day have a variety of buy numbers, go to the cinema to exchange movie tickets.

It is group buy, let originally carry a variety of house slaves, car slaves reputation, pear village in the one or two-line city dwelling young white-collar workers, have a chance to enjoy life again. Weekend, sleep A lazy sleep, first spend dozens of yuan buy a two-person meal, and then buy two pieces of film tickets to see a movie, life seems to be fresh up again.

Because of this, Wang's "U.S. sales from 2012 to 5.5 billion to 2015 of 100 billion", if the comparison of "American film ticket sales from 2012 600 million to 2015 12 billion" and " Chinese movie box office overall from 2012 's 17.9 billion growth to 2015 30 billion ", is not entirely" wishful ".

But the future of the United States is not equal to everyone's tomorrow. A more brutal argument is that once the United States Regiment officially launched the "billions of plans" and the movie tickets as the main tool to attract passenger flow, the rest of these movie ticket sales website, app very likely eventually died without burial.

"Come on, what are you exaggerating?!"

Hey, don't believe it. On the surface, the United States to the movie ticket as a market tool, rather than "profit center", which means that its movie ticket business as long as not to lose, or even a one or two dollars to go in, as long as it can effectively attract users to repeat the purchase, is still a fairly cost-effective deal. After all, when you buy 10 movie tickets, there will always be one or two times to buy other items?!

However, this is still not the key factor in the whole game. For the current movie ticket sales website, app, the most fatal is, at the end of the hospital line.

According to hearsay (not a well-known micro-letter public number) revealed that at present, the United States Regiment "roll" in the movie ticket business in the amount of money at least as much as 30 million yuan. The specific mode of cooperation is, by the United States Regiment first to the Courtyard line well-paid (for example, each year to the Wanda Hospital line package of 1 million movie ticket sales, and the entire paragraph in advance), and then put on the United States Mission website for sale. You say, how do you compete with the rest of the Web sites and apps that are hoping to sell discounted movie tickets by first selling them into patterns?

So don't tell me about the user experience. Movie tickets, like air tickets, are highly standardized, so as long as the price is low enough, most people will bow before the so-called user experience. Even if there is a user who is willing to pay for the user experience, believe me, the number of this group at this stage can not support a commercial organization from small growing up.

But then again, this cannot be entirely blamed on the American regiment. After all, in the eyes of Wang, the real competitor is to comment on the group, Taobao and other group buy big guys, these movie ticket sales sites, apps are just his brandished in the process of manslaughter small role.

So, since selling movie tickets will eventually be labeled "blocked", how can these small characters look for new livelihoods? If you have a good idea, send a message to the soy sauce gentleman and join in this "gossip life".