The American social game market is expected to reach 1 billion dollars this year.

EMarketer data graph Beijing time January 13 Morning News, market research company emarketer today, the U.S. social gaming market is expected to reach 1 billion U.S. dollars in size. Among American netizens, 62 million people will play at least one social game a month, accounting for 27% of the total number of Internet users and an increase of 9 million over last year, emarketer said.　　Social game Virtual goods will be traded at $653 million trillion, compared with $510 million last year. Virtual goods will remain the main source of income for social gaming, but other areas will grow. In 2011, advertising spending in social gaming was expected to rise to $192 million trillion, up 60% year-on-year. Lead Revenue (Lead-gen) will grow from $225 million trillion last year to $248 million trillion.　　2012, advertising revenue will exceed the lead revenue, become a big source of revenue for developers. Emarkter analyst Paul Venas Paul Verna believes that as social gaming matures over the next two years, virtual goods will become an advertising tool for major companies, and more virtual goods will be sold on the shelves. (Yan Fei)