The analysis of four points of the creation of the title in SEO optimization process

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As we all know, the site title is one of the key factors in website optimization, the title is mainly divided into site title, column Channel page title, site content page title, today I mainly share with you how to optimize the site by optimizing the title of the Site content page optimization work, site title is our construction of long tail words is also to attract users to visit the most direct way, the following author through the following four points and detailed analysis of everyone.

First, the website title of the site. such as their own website XI ' An Lantian jade net, generally for Lantian Jade itself we can do so, Lan Tanyu identification method is what? Lantian Jade bracelet types are what and so on. This title is more of a modest, that is, in general, we write articles at will free play, as long as the title covers the site to optimize the long tail words or auxiliary keywords can be, the normal site title is generally characterized by large coverage, as long as the site can bring related traffic can become our source of writing titles.

Second, the site to identify the audience title analysis. Clear site audience groups of the site title, mainly including our title to write the purpose is to deal with, similar can have such a few ways of writing, for example, middle-aged and old people are suitable for which Lantian jade ornaments? What is the best choice for girls? The title of this article we are in the title when it is very clear to our site targeted by the user groups? Of course, these user groups in their own identity when the search will be related to the value of their needs of the relevant articles, so that the advantages of writing is more targeted, directional flow of the transformation is very clear, Our goal is to achieve high quality conversion rates.

Third, the use of digital words to analyze the title. Digital Speaking site title we mainly for the holiday or different products different models for the exposition, the purpose is also to directional flow of the product conversion rate, such as 3721.html ">2014 February 14 Valentine's Day to send girlfriend what bracelet better?" The explosion of Lantian Ice Lotus Jade bracelet three days sales of 100 pieces. These categories of titles are written in the appropriate integration of the number, because the number is more intuitive, more rational. Many friends like to follow the bandwagon, Taobao as an example often buy a product before, first of all to see the relevant sales, the number of types of titles are specifically for these friends, of course, the choice of what kind of digital description, I think we should refer to the site background statistical analysis tools, or Baidu related search and so on other categories of keyword analysis tools, understand the user's search habits can be targeted by the natural writing on our website.

Four, read the title of the question. In fact, the question of the site title is mainly to increase the viscosity of the site, to enhance the user experience, so that users read more information on our site related articles, such as Lan Tanyu price is how much? Where does Xi ' an Lan Tanyu buy? And so on the similar question pattern, all is stands in the consumer angle, the user experience degree analysis product, Writing this kind of article when we do not necessarily have to have a website article how long, how long, mainly or the article can not let users at a glance to find the solution of their questions, so many times the customer problem is relatively simple direct, then our answer is as far as possible not to muddy, examples, For example, user Search Xi ' an Lan Tanyu is it enough? Of course, a consumer's point of view we should be comprehensive analysis and elaboration, can be from the following several aspects, such as Lantian County Lan Tanyu a street, Xian Wild Goose Tower Antique Market and so this is a very real way of writing, but this article obviously can not meet user needs, Because the user is through the network channel search over, of course, I hope to get the answer is how to purchase the relevant Jade bracelet or other jade products on the network, of course, as the site of the operation of the Victoria we are the introduction of the product of course, in addition to tell users what level, it is important to drain users to the product page we want to deal such as Taobao customer for example, we can directly recommend to customers related to Taobao Guest products page, of course, can not only be a link address, it is important why customers choose the products you recommend, what is his characteristics, the user has what concessions and promotional measures. These are the details that we have to consider when building the article.

Finally, the author summarizes, in fact, any kind of Web site title writing is based on user experience and user needs analysis, but we have different writing methods to refine and classify it, the advantage is that you can at a glance understand you this article the main purpose of writing? To bring to the site what kind of traffic, such as directional flow is to deal with, increase the site IP and PV is to enhance the site viscosity, so that we can conceive of any article title when do targeted. and different titles writing differences, it is also very easy to attract eyeballs, if the long time site articles all adopt the site title of a good, it is conceivable that these commonplace things users will certainly produce visual fatigue. Only a combination of the above several ways, there are ideas in order to play, I believe that the site optimization of good site title will bring you a lot of valuable traffic. Well, today and you analyze the way here, this article by Lan Tanyu http://www.029lty.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.