The analysis of three error viewpoints of novice SEO personnel who first entered the workplace

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As we all know, website operation and optimization content and external chain work can be said to occupy the main work of 8 hours a day, this led to some of the first into the workplace novice friends mistakenly think SEO is very simple ah, nothing more than doing some fixed modular work such as every morning content updates, the afternoon to visit the forum hair outside the chain and so on. These things on the surface to see no technical content, but once the Baidu algorithm update or a weekly small update monthly a big update, their website weight and rankings do not go, or ups and downs this time to face the boss questioning their ability, just suddenly insight, the original SEO is not a simple repetition, There's got to be a doorway, okay? The author with his three years of SEO optimization experience and you share the first into the workplace facing three problems and solutions.

First of all, SEO is not a simple duplication of work, but a very meticulous, need to operate an artistic behavior second, content and the chain is to do every day to do the key is how to do? Repeated work every day has no meaning, this is worth every SEO work friends to self-reflection and summary. Finally, SEO is the network to promote as long as the site on the home page orders will flow. SEO is only a part of the promotion, to obtain more traffic and orders for their own web site analysis of a variety of effective web site data.

In view of the above problems, the author next to their own understanding of the misunderstanding to do an analysis, a discussion, hoping to provide you with some reference.

First, why SEO need to work hard instead of fixed modular chronological. First of all, we need to understand the purpose of our website. The answer is yes. In order to obtain effective and accurate target customers, so as to achieve maximum flow, improve the conversion rate of the website, bring effective orders. Understand this, the following things are very easy to understand, in terms of user experience with the continuous upgrading of Baidu algorithm, our user experience strategies and ways to constantly change.

Solution, optimization is actually very simple, I say only two words, intentions. Specific performance in the design of the site, a good user experience, taking into account the user's reading habits and spiders crawling way, all kinds of navigation, secondary navigation, page opening speed, the Site keyword analysis and long tail word statistics, always pay attention to industry news information and search engine change trend, Any detail of your own optimization should explain why, why this operation, leading to good results and bad results, such as Baidu added click Principle, this time how to let users read our article as much as possible, that is, we have to think about the part of the study, such as the content of the site's freshness, the original degree, Each article at the bottom of the relevant articles, and so on, can effectively improve the click rate. I think the website optimization is not the site built online, only on the article and outside the chain to expand, but with the user behavior Baidu algorithm replacement, continuous improvement process, including the site itself details and the streamlining of code optimization, such as the site for the unreasonable plate, for real-time adjustment and modification, All to the user supreme as the final principle, the website optimization is not only the content outside the chain such chronological work, but runs through throughout the website to carry on the dimension the process, for any unreasonable detail all must discover diligently and promptly consummates.

Second, the content and the outside chain exactly how to do, simple replication and meaningless release is tantamount to self-destruction of the future. For example, the website user is a diner, we are a restaurant, every day customers eat, your dishes here is very single, has been a few such as hot and sour potatoes, braised pork, roasted tofu ah. Every time, after a week, may be a bit disgusted customers, January may be your loyal customers will lose more than half, we do transposition thinking, a website online, you in order to increase the collection of some false original, shoddy articles, the Internet a large number of articles, such as the article Baidu Spider has eaten hundreds of times, Do you think it will be included, this is your site included in the low quality of the core reason. Second, when users read these articles, in fact, and Spider is a truth, read n no new article, be abandoned is taken for granted, the user abandoned your site, traffic and click is bound to drop, is unavoidable by search engine abandonment, which is why Baidu once a big update, a variety of sighing, All sorts of complaints flooded the entire Internet Webmaster Forum for reasons.

Solution: The primary solution to the article is to analyze the user community's search behavior, for example, the use of Baidu-related search, Baidu statistics and so on to analyze the value of the keyword, on this basis, the creation of a valuable article original is the basis, the article is best not to be in the form of narratives, preferably in the manner of argumentative or explanatory text, Many for the user to consider, in the perspective of the collision, so that users can actually feel the site webmaster's good intentions, will attract readers to pay attention to more articles, increase the number of clicks. Outside the chain aspect, some forum signature, the blog message These simple to the pupil can do the thing, if oneself every day because of this and complacent, the author thinks is eliminated is inevitable. Outside the chain for the Emperor, Excellence is the author to follow the principle of optimization, high-quality outside the chain such as the relevance of the links, webmaster network software submissions, high weight sina, Sohu Blog, classified information network and so on. Choose your own good way to stick to it you will see the effect, will not have to the weekly or even monthly Baidu ranked four times the changes lead to the weight of the site to reduce rankings decline such things, entangled unceasingly. Site rankings ups and downs, facing the boss of the black face, their own suffering speech, night can not sleep, you said you do not have the hard to do!

Third, the correct understanding of SEO website optimization, SEO is only a means of network promotion. In fact, the purpose of our website the above 1th author has elaborated, the website is only the flow obtains one of effective channels, the SEO is our work main part, but as long as may bring the company more orders and the transformation, other promotion way may also consider comes in, for example searches for the effective target customer's QQ, the email , regular industry news information Introduction, the company's new product information push and so on. As long as you have ideas, you think you can implement, you can boldly and superiors to communicate, even if not recognized, this time the leadership will be very good for the relevant reasons, they can also from the point of view of the leadership to find their own deficiencies, Being a new person is a great thing to say about things you don't know or what you think is reasonable. In short, our vision to open, everything is to improve their comprehensive quality to prepare, a new person you certainly do not want to own a long time, found that everything can bring benefits to the company, you have the opportunity to be the boss recognized, boss found that all your treatment will be further enhanced.

To sum up, the author of an experienced identity and first into the SEO workplace friends do share, the author here in a deep cold ignorant, the above point of view if there is a mistake, I hope to criticize, the author with sincerity and you exchange, there is no false word, all is oneself for these years engaged in this industry some understanding, OK, Today and you share to this side, this article by Xian Lan Tanyu http://www.029lty.com original A5 webmaster Network, reproduced please keep the author copyright information, thank you for your cooperation.