The analysis report of the case effect of the model popularization of my graph network

From the beginning of this century, the Internet began to accelerate the development of various innovative applications and the new concept of the internet has been emerging, such as search engines, E-commerce, blogs, wikipedia, RSS, 3G, web2.0, Long tail theory. These applications and concepts are more or less related to knowledge management. How to use the Internet for knowledge management has aroused great attention of many scholars in the Internet and knowledge management field.

The model of Granville Guest is created in this big background, it is the network innovation mode of knowledge management using Internet. Witkey and Wei Guest These two words are completely Chinese first. The concept was first proposed by Liu at the Graduate School of the Chinese Academy of Sciences. In 2005, Liu began to build an internet website www.witkey.com to connect the expert resources of the Chinese Academy of Sciences, Scientific and technological achievements with the technological difficulties of the enterprise. In the process of building a website, Liu found that solving problems through the Internet and making the solution get paid is a new area of the Internet, so the author began to discuss and study this field by summarizing the practice side.

In the course of the study, Liu presented three interrelated viewpoints:

First, from the 1980s onwards, the function of electronic bulletin board has been separated, resulting in new internet applications such as blogs, wikipedia and so on. The interactive quiz function has also been separated from the electronic bulletin board since the beginning of 21st century.

Second, with the continuous maturity of internet payment means, the Internet era of free information sharing is over. Knowledge, wisdom, experience, and skills also have commercial value and can be traded as merchandise.

Third, the value of knowledge, wisdom, experience, and skill is the catalyst for people to participate in the interactive quiz of intelligence, based on the above three viewpoints, in July 2005, Liu in a discussion article for the first time to put forward the concept of the model: People's knowledge, wisdom, experience, skills through the Internet to convert the real benefits of the new Internet model.

The main applications include solving problems in the fields of science, technology, work, life and learning. Beginning in November 2005, Chinese media began to pay close attention to the field of Wei Ke, in September 2006, the news report of China Central Television made the concept of Granville guest widely disseminated. Hundreds of of websites identified and entered the field.

140,000 new members, IP and PV increase twice times, Granville customer marketing, too cow! First of all, we have a website: I map Network (www.ooopic.com), design material sharing trading platform.

Boss Han Tian Investment 2.5 million built, August 8, 2008 online. Design draft trading in the domestic is a relatively new concept, may let the market accept still need a certain time, and the website just on-line, how to marketing promotion has become the main problem.

Granville Customer Network Our team has long known that there are mainly pig (www.zhubajie.com) and several other, through a week of understanding and inquiries, and finally chose Pig as our extension service provider.

There are several reasons to choose pig:

1, there is a Granville customer site where the user is relatively empty, heavy water, worry about spending money to see the figure good-looking, the actual result is not good.

2, the feeling of pig services than a few other Granville site better, in pig have problems within 10 minutes can be resolved, and in a certain network, ask several times also get no reply, sometimes not reply at all, and do not respect the user. Because I go to ask the question, they are not impatient at all, ask me to see for myself, I go to see, want your customer service why. So this is pig good.

3, pig eight ring here more popular, and promote more accurate marketing, and because of high popularity, the province is also a marketing carrier.

In view of the above reasons, we finally chose the pig.

Because we are the platform, so we need to have enough users, the next is to choose the marketing style.