The annual summit of Iris--a deep reflection on the difficulties of electric business in South China

According to Eric Net and Taobao to provide monitoring data show that the current Guangdong region E-commerce penetration rate is far higher than other regions, online shopping has been in Guangdong netizens life can not be less than a part. And Guangdong is also the most developed areas of e-commerce, whether the amount of transactions or orders are ranked first in the country, but also from another side to prove that the Guangdong E-commerce high-speed development of a good environment.

As a developed area of E-commerce, in addition to e-commerce crowd penetration, turnover and other hard indicators, whether there are a large number of industry-leading e-commerce local enterprises also become indispensable assessment conditions. Throughout South China, in addition to the Tencent Pat Net, mango nets, catwalk, dream Bazaar, Green Mango and other several have a certain degree of visibility and scale, the rest are mostly small and medium-sized sites, but also reflects the status of E-commerce in Guangdong, many but not strong. If the electric business enterprise as the competitiveness criterion, Beijing belongs to the first echelon, Shanghai and Hangzhou belong to the second echelon, while South China belongs to the third Echelon, obviously and the status of electronic commerce is not matched. What causes the Guangdong E-commerce enterprises are many and not strong, and competitive far less than Beijing, Shanghai, Hangzhou Enterprises? Why the Guangdong region can not breed like Jing Dong, when, outstanding, every guest Cheng, Ctrip, a shop, Alibaba such enterprise? This is worth pondering and summing up.

I. Lack of a good internet environment

Compared to Beijing, Shanghai, whether Shenzhen or Guangzhou, the entire Internet atmosphere is relatively light. There is less cooperation or communication between peers, and it is impossible to organize industry salons as often as Beijing does. Due to less communication, many enterprises are behind closed doors, but also lost a lot of resources to share opportunities. Moreover, due to lack of atmosphere, the flow of talent between the relatively few, but also caused a lot of enterprise talent bottlenecks. It is the most troublesome problem to find the suitable electric business talents in South China electric business enterprises. And for the Internet or E-commerce enterprises, talent is the most valuable wealth, no talent, talk about what development?

Jinjiang in Fujian can become the capital of sports, because there are anta, 361, such a large number of leading enterprises to lead the demonstration role. Similarly, Beijing electronic commerce can develop rapidly, inseparable from when, excellence, Jingdong, and so a large number of enterprises with industry impact. But the Guangdong area because lacks the real leading demonstration function, most enterprises belong to the groping stage.

Second, the U.S. dollar VCs, VC relative poor

Normally, Guangdong should belong to the capital depression. 30 years of change and development to make China's largest province, but also create a lot of wealth. The single Shenzhen Daily cash flow occupies the entire China One-third. Also born like Deep Ventures, fortune, Map, today's capital, such as a large number of domestic local VC. But because of domestic gem threshold and other factors, local VC to the Internet industry investment enthusiasm is far from the U.S. dollar VC. And the U.S. dollar VC mainly concentrated in Shanghai, mainly in Beijing. Therefore, Shanghai, Beijing's enterprises in contact with the risk of venture is far greater than in southern China Enterprises, Beijing, Shanghai Enterprise financing probability is much higher than the South China Electric business enterprises. And money is the lifeblood of the rapid development of Internet enterprises.

Third, the media, marketing channels are relatively small

For any Internet enterprise, Web site traffic and visibility to a large extent determines whether the success of the Enterprise standards, website promotion has become the most important. Beijing gathers the best media resources in China and has a large number of people in the society and industry who have the right to speak. such as Xu Xiaohui, Xu Chang dot Network and so on in the short term to achieve very good results, these are benefiting from Beijing's unique media resources.

Although the South China media is also well-developed, most of them belong to traditional media and regional media. such as the south, 21st century economic reports, 21CN, Ocean network. As a result, there are not many media resources available to South China electric operators. Therefore, portal advertising, search and guidance, navigation has become one of the few options for the electricity business. This is why Baidu Q2 performance growth of 90%, of which most of the growth from the electronic business enterprises continue to increase the scale, which reflects the current main dilemma of electric business enterprises is the lack of resources to promote.

Iv. profit is more important than scale

South China merchants are relatively conservative compared with North China merchants, emphasizing intensive cultivation. Corporate profits and cash flow sense is very strong. Therefore, the speed and scale of expansion is more cautious. And the North China merchants more emphasis on speed and scale, emphasizing the Internet barbaric growth characteristics. Therefore, the North China E-commerce enterprises generally relatively easy to do strong, although the profitability of the general, but the size of the enterprise in South China far. such as Jing Dong, every guest, when the representative.

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The U.S. electric Top10 has nine from the traditional enterprises, and China's top 30 only suning easy to buy selected. If the U.S. E-commerce development path as a template for China's electric business. As the most developed Chinese traditional manufacturing industry, Guangdong is still promising in the field of electronic commerce. We are also pleased to see this, a large number of circulation of retail enterprises have joined the tide of electricity merchants, including hundred Li, Huaqiang, Tcl such a strong ground advantage enterprises.