The anxiety of Zhang Chaoyang and the big data of Sohu "Yang Seek"

Sohu Chairman Charles Zhang is finally willing to stand in front of the public. Sohu News client Rapid rise, he may soon have a wireless domain platform-level products. He has been deeply embarrassed by the mobile internet for the past two years. Zhang Chaoyang said: "Micro-bo and micro-letter around him slapped him two." ”

Sina Weibo online soon he ended three years of dormancy, regardless of the cost of promoting Sohu Weibo. Although he has been like an entertainment star as often as the micro-blog momentum, can Sohu Weibo has never been equal to Sina, and later Tencent Micro-letter of the hot, but also to have no user relationship chain Sohu exclaiming.

Charles Zhang is now thankful for this. China Micro Bo Commercialization of the future confused, users of the information on the fragmentation of the heat gradually cold, Sina deep in which it is difficult for him, users of information access to another demand is slowly emerging. Sina busy microblogging, Tencent busy micro-letter, users of the news to obtain demand and become the opportunity window Sohu.

In the age of mobile internet, big company's key words are platform, big data. January 8, 2013, Sohu co-president and chief operating officer Wang said, "We are in a period of great change, the influence of network media is particularly prominent, by virtue of open, interactive public opinion environment, unique rich expression, responsible for authoritative credibility and the most complete user coverage, The network media is becoming the most important influence platform to unite and change the consensus, influence the mainstream people of China and lead the times. ”

As China's largest news class application, Sohu News client has now received nearly 60 million installation activation, subscription platform online publications more than 130, total subscription volume exceeded 160 million, became China's largest mobile media platform. Whether QQ or Taobao, the internet's "big kill" are such refining into the first accurate grasp of a user needs, sustained and in-depth input, to accumulate a large amount of users and then build a platform. A platform equals an ecological circle, and various business models are automatically derived.

And Sohu is going to build a new mobile media ecosystem. Provide a B2B2C open platform to attract quality content and media, Sohu to provide technology, users, data, traffic and other resources to support. The future media only need to produce quality content, need not worry about the business model, Sohu will use the open advertising, user subscription and other modes, and into the media revenue.

This will be Sohu Mobile Internet's "wager", 2012 for this investment already billion. According to Sohu Vice President Fang revealed that 2013 Sohu to the news client input continues to exceed billion, and only a lot.

At present, Sohu News client attracts including CCTV financial channel, "People's Daily", "Reference News", "Southern Weekend", "Caijing" (blog, Weibo), "story", "readers" and other types of positioning of the media stationed, including "CCTV finance", "People's Daily" are exclusive cooperation. At present, "CCTV finance" and "reference news" subscriptions are more than 5 million, People's Daily subscription volume of more than 3 million, Youth Digest close to 3 million, these data has exceeded the media circulation. In addition to the traditional mass media, Sohu News client also attracted the "36 Krypton", "tiger Sniff" and other new media or from the media.

In this "information fragmentation" era, it is more necessary to have a responsible, influential media to assume the role of "the guardian of the news value." Sohu Company vice president, Sohu chief editor and Sohu Video Coo Chun said.

According to the November 2012 monitoring data, Sohu's PC Internet monthly coverage reached 441 million people, the monthly internet coverage of 93%. With a series of outstanding events reported in 2012, Sohu News Center, fashion, sports, finance, military, culture and other important channels to achieve a large or even more than twice times the increase in traffic.

Unlike the last round of the news-portal, this time the mobile internet and big data mining gave the Internet company nuggets a chance. It was revealed that Sohu has built a large data platform based on cloud computing, the data assets of its comprehensive access to integration, through the portal, search, browser, games, wireless and other services brought by at least 900 million monthly user data assets, to understand and analyze the habits and preferences of Chinese Internet users to help customers achieve accurate delivery.

At the beginning of the annual Sohu Mobile Internet Conference, Zhang Chaoyang said: "Like Sohu, an old internet company and brand, in the mobile internet before we think the opportunity is huge, but more feel the sense of crisis." "(Text | Shan)