The aphasia Internet and the internet for the next 10 years

The aphasia Internet and the internet for the next 10 years

The Heart of Rock

The 10 anniversary of the dotcom bubble, it is necessary to write something.

How will China's Internet develop in the next 10 years? What is the destination of the Internet's next development? web2.0 development So far, China has only a few Facebook imitation show, basically no innovation can be said, the Chinese Internet development in the collective aphasia, this and foreign Internet development is completely different, the fundamental reason is that China's internet has its own way of development, at the same time this is the Chinese netizens habits and culture caused.

The above several questions are really very abstruse, want to use an article or a few articles one answer is not easy. So today I would like to briefly talk about their own views, and readers to explore.

The root of Chinese Internet in collective aphasia

Looking at the current Internet, MA, Li, Yun, Ding Lei, Charles Zhang, Chao, Zhou, Chen, aging, Koo, Shanyou, Chen and other distribution in the IM, portal, social, gaming, video industry, they are 70, they are not one can match these people.

We can call the name of the internet big guy, there are Li, Dai, and Lee wanted to bubble by the Australian telecom after the acquisition of concentration to engage in auto, and Dai, although also can, but also in the face of SNS and micro-blog impact, and CN domain name reduced by hundreds of thousands of a year, This is also a description of the personal webmaster's golden age is far away.

They have been unable to honor the Internet Pioneer Camp. That's a big difference from the foreign Facebook and YouTube founders. Why is our web2.0 not the leading world, but Chen, Cheng these whenever world? In fact, a very simple truth, the era of the Internet to shape heroes has passed, especially in China.

We cannot say that Li's skill and foresight are inferior to that of MA in entrepreneurship, but the era of heroes, the Golden Age of 1998 is gone, and the people who now have the right to speak on the Internet are veterans of the Internet 10 years ago, they have the capital and the opportunity. Moreover, our Chinese Internet is showing an "oligopoly" situation, so that other new web2.0 companies have no way to go.

This and the Chinese people like powers and thousands of years of feudal culture are inextricably linked, we like to engage in pluralism, like open Xinjiang, this is the ancestor left us temperament. So we see, whether Tencent, Sohu, or Sina, or netease, they want to build a huge internet platform to accommodate all the business, whether it is e-commerce, or games, or web2.0 social networking sites and video sharing.

China's Internet in the next 10 years belong to seven companies

So what is the future of China's Internet? At present, China's internet users have reached 384 million, the total number has surpassed the total population of the United States and other countries, the huge global market in China, shame, and nearly 1 billion people do not have access to the Internet, its potential is considerable.

But I do not think that there will be new internet companies can come from behind, because the trend of oligopoly has been formed, and intensified. The future of China's Internet may only belong to seven companies: Ma's Tencent, Jack's Alibaba, Robin Li's Baidu, Chao's Sina, Zhang's Sohu, Ding Lei's NetEase, Chen Tianqiao's grand. Because we see these seven companies are in the strategic convergence of the competitive model.

That is, relying on a pass account to bundle as many businesses as possible, and then leave more netizens on their platform, which is tantamount to letting other single Internet companies have no alternative, this is called cluster warfare. Here I only cite Tencent and grand example. Tencent relies on QQ numbers to connect portals, games, E-commerce, video-sharing, social networks, electronic payments, and all of its business to provide "online life" for users.

The online life struggle is the focus of the seven Internet companies, all of which are offering "live online", hoping to build a big wall and circle users. And Shanda is the layout of games, reading, movies, videos of these entertainment products, hoping to create an online Disney, Shanda only for people who want to play through the network to provide a platform. Tencent, on the other hand, offers internet access to all Chinese.

In addition to these two companies, we see that the remaining four are also through their own leading business, whether it is a mailbox, portal, search or E-commerce, to other opponents of the territory to invade, so as to build their own online life platform, NetEase games, micro-bo, IM, Youdao search, Sina's IM, mailbox, micro-blog, le Habitat; Baidu's community, Blog, IM, have Ah, palm Baidu and so on, Alibaba Taobao, Alipay, Amoy Lakes, and treasure search. Thus, we see the strategic convergence of these enterprises: live online.

As for who will win in the end, here is not much to talk about. Because the company has implemented a registered user 900 million, while online 100 million, and become the Internet "identity card", but also want to expand to all areas, its future is really too much reverie. But it is certain that these seven companies will dominate China's internet for the next decade.

The next innovation in China's internet is the real economy.

We see the founders of seven internet companies less than 40 years old, so their influence will continue as the prime of the year. But this does not mean that China's internet has no new growth point, there will be no newcomers. I personally think that if you want to say China's next internet hotspot, my personal feeling should belong to the real economy to the extension of the Internet.

All of the above seven companies are not real economic enterprises, they are false, but we also see a very obvious trend, that is, the real economy of the Internet, that is, the so-called integration. Whether it's a triple-net fusion, a IoT of things, or cloud computing, these big trends are telling us that the ultimate foothold of the Internet must be the real economy. So, I say the next growth point of the internet is the real economy.

Say an example of my side. Not long ago, wanted to print business cards, and do not want to go out to the printing shop, so on the Internet to search the Web card printing site, it happened that I found a "fast printing" of the Shenzhen Company, on their website on the online business card design, and then submitted, and then called to consult their own order delivery time. You are told to pay on delivery and you will receive your business card the next day after the order. Because it is the first time to use, so I am very cautious to wait. The next day really received the package of Shun Fung Express, saw my design business card, at that time was very pleasantly surprised, because does not charge the handling fee, three boxes of double-sided color cards only received 45 yuan, and they paid the Shun Fung 20 Yuan Express fee, as well as 5 yuan collection payment fee, the total cost 25 yuan, that is to say three box double-sided color business Card only to get 20 yuan, It may just cost enough. 、

I was very skeptical about what the company was doing, so I called and asked. Customer service personnel said that business cards are only their business, they want to print business cards to obtain customer contact and provide quality services, so that customers need to print a single page, posters and other large products, think of them, give them orders. I admire the company's approach, as a real economic enterprise understands the essence of the Internet, that is, with the real economy, but also clever use of e-commerce and Word-of-mouth marketing.

This example is not to advertise the company, but to explain in the logistics, communications, information developed today, the Internet and the real economy of the combination has the conditions, as Ma Yun said: If the decade without E-commerce, there will be no business to do. Any enterprise must consider its own with the internet point of integration, which will give its own business to bring higher returns. And the next step in the innovation of China's Internet I personally think it will not happen in a single Internet company, or similar to web2.0 virtual products, but will happen in the real economy enterprises, they have more money, more landing products, for more people to provide real service.

And I am also beginning to realize that the seven biggest internet companies that are becoming popular will be able to make great progress only if they realize the ingenious combination with the real economy. Although Tencent is very strong, but his weakness is also in e-commerce and life services, if Tencent can effectively strengthen these two areas, the goal of their online life can be achieved.

Finally, to make a brief summary: first, it is time to not be the Internet leader, two or seven big internet companies will be the protagonist of the next 10 years, the focus of competition is "online life"; third, the innovation of China's Internet is the real economy, not the virtual economy.