The appeal of color is often higher than the impression produced by its modelling.

Abstract: Color as the first visual language, when the first contact with a thing to create a primary impression, the color is often more attractive than the impression of its shape. Appropriate application of color can enhance the screen appeal, enhance product impression and feeling. Red belongs to

Color as the first visual language, when the first contact with a thing to create a primary impression, the color is often more attractive than the impression of its shape. Appropriate application of color can enhance the screen appeal, enhance product impression and feeling.

Red is one of the three primary colors, in the visible spectrum of the upper part of the long wavelength at the end of the position, is the most intense visual effect of color. Bright red is easy to bring people warm, active, lively, warm feeling. Like in the Super Team series, the Red warriors who lead the team are more of a symbol of bravery and leadership. Red is a very low level of color, and the increase in visibility (relative saturation reduction) after the red we call pink.

In modern times, pink is usually associated with femininity, especially when Mother's Day is almost always pink, and in Western weddings, pink dresses are often the alternative to white dresses. Even in spoken English often called "pink", also refers to the pink.

Because red is easy to attract eye attention, so many warning signs and hint symbols are used in red to express, for example, red in the traffic lights to stop, roadside maintenance lights, the car's brake lamp more red, to express warning, remind pedestrians attention and so on. The use of red in fire-fighting equipment, fire hydrants and fire extinguishers can be quite helpful in finding them quickly when necessary.

In the user graphics interface in the red is more than prompt users serious errors, warning messages, strong red can improve the user's attention. Or the program prompts the user to have new messages when the use of color also use more red color (of course, the premise is the system's overall color direction will not be red).

Red in a variety of cultural differences are also quite different, in many national cultures, such as Chinese culture, Red has the function of expelling evil, bringing the festive, symbolic festivals, so palaces and temples use red building materials. In the West, red is often thought of as blood, violence, and the devil's color (especially when paired with black).

Let's take a look at some examples of color matching on red and color rings:

With complementary color (green):

In the color ring, the red complementary color is green. The most common combination of red and green is the color of Christmas. Note that with the color and complementary color matching must be careful to pay attention to the proportion of the collocation, especially the red and green belong to the low Ming degree of color, if the proportion of the same is easy to make people dizzy. A large area of red or green with a small amount of another color, will be easy to get the finishing touches.

With yellow:

Yellow is one of the most suitable for red color, red, orange and yellow are the same warm color, and in the color ring has a neighboring common color, and yellow brightness high and red brightness low, so the match is quite suitable. Should pay attention to the warm color of the large area collocation easy to feel the layout of excessive warmth, hot feeling. In Chinese traditional color matching, often use the visual feeling close to yellow gold, to match the red use, easy to feel gorgeous, festive atmosphere. (Photo sample Source: Apple Store, Sina Weibo, Themeforest.net, lipton.com)

With blue:

In the color ring to look in the other direction in the past is similar to the color is blue, and yellow composed of different warm tones, this group collocation is Takayado, but the lightness is quite low color collocation, can create a quite lively color style, but in the use of special attention should not let the picture too dark Shen, It is best to match the color of Gomingdo such as white to increase the depth of the picture. (Image sample Source: Pepsi, NBA)

With white:

Red and white combinations are most likely to highlight the color of the red itself, part depends on the characteristics of the white itself (which is usually considered to be a color without any color), partly because the brightness of the red itself is rather low, and white is the highest color, so the red and white collocation is most likely to highlight each other's characteristics. Many red-dominated "monochrome" designs use white as their auxiliary color, such as Coca-Cola's standard colors, fire systems, white-bottomed Red Cross in the medical system, and so on. (Photo sample Source: Coca-Cola Company, nzopera.com)

With black:

The combination of red and black is relatively heavy, and it is easier for people to perceive differences in human culture. In Chinese culture, red and black collocation is quite common, such as spring Festival couplets, temples and palaces and other building materials. In the West, red is considered a bloody, violent color, and black collocation is easy to feel heavy, associated with the Devil's color.

There are countless kinds of colors in the world, can be called "red" color also has countless kinds, hue on the slightest difference is divided into: Magenta, vermilion, ruby red, magenta, and so on, and slightly different lightness, saturation difference of the red, in the visual also often known as red. This is simply to address the difference in the broad sense of the red, and simply finishing the red and other colors with the feeling and differences. Also more so the color collocation is not absolute, different proportion of collocation is more likely to produce a very different result.