The appearance of the red rice phone completely angered the charm clan at the helm, will "red rice millet" and "sister sister Furong" grouped into a class

Source: Internet
Author: User
Keywords The Phantom of the Family
Tags class community company configuration forum hardware high high-profile
class= "Post_content" itemprop= "Articlebody" >

Millet Company once again sacrificed the killer, launched a "High Configuration", "Ultra-low price" of the red rice mobile phone, a hot topic for a time. The company's move has made people turn their eyes to another high-profile handset maker, the Phantom of the Nation ...

Zang "Timely" appeared in the Charm clan community, and a post titled "to the Forum like to discuss sister Furong Red rice millet Classmate":

Perhaps lower lower bound to attract more attention, perhaps more without the bottom line is more likely to be a bit, success often need unscrupulous. But this is not my pursuit, like the heavy taste of the classmate please see clearly this is the Charm forum, please do not like flies in this buzzing, brother want to shoot you

This post is quickly popular with the charm community. Zang's tone is still sharp, from he will "red rice millet" and "sister sister Furong" classified as a class, as well as "lower lower limit", "no Bottom line", "unscrupulous" and other words can be seen, the appearance of red rice phone completely angered the charm of the people at the helm.

In essence, millet and the charm clan are commercial companies, the nature of profit-oriented, different ways. Personal or corporate values can be judged by your own readers.

Red Rice Mobile phone launch of the most important influence of the charm is the brand squeeze

Millet and the charm family is a more special domestic two mobile phone manufacturers, often get together to compare. The reason, first of all, is that the main mobile phone product positioning and target users similar, and secondly, both have accumulated a large number of fans, which from the previous intermittent fan scold war also can peep one or two.

From the price of 799 yuan, the red Meter mobile phone aimed at the low-end market, the main target city for three or four or even more backward areas of the economy. And in the same echelon of the competition is almost all of the mobile phone, Huawei, Lenovo and other well-known domestic manufacturers also have only a small number of lower configuration of the handset challenges, these products I am afraid it is difficult to contend with the red Rice mobile phone.

With the previous accumulation of millet brand influence, coupled with the red rice mobile phone itself "high configuration" "Super low Price", it is likely to capture a large number of low-end consumer power users.

If the red rice mobile phone market as expected, then millet company's brand influence will further penetrate the three or four-line city, spread to a wider range of users, but also feed the brand influence of millet mobile phone. He rose this elimination, the main product target users similar to the charm of its brand influence is likely to be weakened.

In essence, Millet is an internet company, its final profit focus on Internet services, using hardware to drive the Internet business. So the company has the conditions to sacrifice hardware profits to accumulate more users. And the Phantom is essentially a hardware company, the mobile phone business is its main source of profit. Simply in the mobile phone price, the charm of the family I am afraid not much advantage.

Internet marketing is not keen on the charm of the family has been focused on carving products, look forward to using excellent products to impress consumers, which is the company's core competitiveness.

So how do consumers choose?

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