The Apple of Spring Thunder: The game platform to sell is not the product is the service

News and Technology December 20-21st, by the Chengdu Municipal People's government, the Mobile Games Development Alliance, China Mobile Communications Federation, sponsored by the Peoples Daily (603000, shares bar), Tencent Network, when the music network co-organizer, by the GMGC 2012 mobile Games Conference held in Chengdu. This conference consists of the "Mobile Gaming Industry Summit Forum" and the "Global Mobile game developer Conference". During the meeting, the Apple founder and CEO Vuchunrei was invited to receive the news and technology interview.

Vuchunrei said that the core concept of online games is: To make a quality game to build a platform, the real sell is not the product itself, selling is the service. When a player has real needs in it, he pays.

When it comes to the future of the mobile gaming industry, Vuchunrei says a little "anxiety". "At present, the mobile gaming industry has not really formed a very good industry order, the ecological chain has not been fully completed, coupled with the influx of many companies, causing the current industry some less positive phenomenon, such as the brush list." The influx of these companies is a pressure and a driving force for us.

The following is the Apple founder and CEO Wu Chun-chun interview record:

News and science and technology: everyone and news of netizens good! In the "2012 Mobile game Conference", we are very honored to invite the Apple founder and CEO Vuchunrei to accept the news and technology interview, please Wu always first and everyone netizens say hello.

Vuchunrei: all Dispatch friends!

News and Technology: Wu General, first of all, please introduce you to the apple of this company.

Vuchunrei: The apple of the eye is a company specializing in mobile phone network game development and operation, founded in 2003, now nearly 10 years.

News Science and Technology: we now mainly developed which game?

Vuchunrei: Our products are mainly concentrated in the Pearl series. From the 2005 line of "Fantasy a Times" began, to now have "Pearl Fantasy", "Pearl Three Kingdoms", "Pearl Shaft", "Pearl West Tour", "Pearl Man" and so on a series of products.

News technology: Just talk with you, you also said that the Pearl is now more with the platform cooperation, from the beginning of the two years, in fact, large and small platform there are hundreds of many, Pearl now how to cooperate with the platform, how do we choose a good platform to promote the pearl of the game?

Vuchunrei: The apple of the eye plays the CP role in the whole industry chain, we are and many upstream, including platforms, operators have full cooperation, our mode of cooperation is very open, we have to do their own operations, from the platform of this diversion volume, the so-called CPA way of cooperation, there are cooperative operations, our mode of cooperation is very much.

The apple of the eye because after so many years, set up a set of data monitoring system, and now cooperation with hundreds of platforms, and these platforms are through the data monitoring behind the screening of High-quality platform, there are some inferior platform to reduce cooperation appropriately, with this approach to cooperation.

News technology: How do you see the rapid development of mobile games this year. Can say that this year mobile games like springing up, including many companies, in fact, the earliest not to do mobile games, this year also saw this money, began to enter this market, how do you see this market changes, including how do you see the trend of the market next year?

Vuchunrei: This change is inevitable, in fact the time of change is much later than we expected. Because, we have entered this industry since 2003, from 2006, we have begun to see the hope of this industry. Almost from 2008 onwards, every year we shout when the outbreak. In the current industry, 2012 and 2011 are indeed a precursor to the industry's outburst.