The application of brand marketing communication in several social hotspots nowadays

Cao Fang-hua Social marketing social news http://www.aliyun.com/zixun/aggregation/35574.html "> Social hot brand marketing occasion marketing unified Rational Finance Lhasa vandalism burning, appreciation of the renminbi, rising prices, the Olympic torch relay twists , and the distorted facts of the overseas media. This series of problems, so that the original of the national political care I began to worry about Old Wen, Lao Hu, as if the world is against us, in the face of such an environment, there are not a few people out for our China to say the sentence fair, really fucking let people chilling. But from the marketing point of view this environment also gives us a lot of marketing opportunities, I try to start from their own thinking and opinions, if biased, please protect their teeth: the first theme: reunification regardless of the Taiwan leadership election to the situation on the Taiwan Strait, Or will Vincent Siew attend the Boao Forum to meet with Lao Hu, or our abhorrence of Tibetan separatists. Are all around a subject: unity. Unified lubricants can do such an advertisement: do not rub, unity is our common choice. Unified Food (rice prices are also the focus of the current): China's reunification, they can solve their own problems. and unity of the enterprise can seize the opportunity ah. The second theme: patriotic to see many Western media distorted facts, see the extreme prejudice of many Western politicians, see the Olympics is so politicized, see the Tibetan independence of the Olympic torch relay as a show stage, the great Chinese people's patriotic passion was once again ignited. Patriot: China's peaceful rise, there are my patriots. Pepsi: Dare for China Red Coca-Cola: "The Harmonious Journey" has me accompanying (the Olympic torch relay theme is the harmonious journey) country word head enterprise may want to grasp the opportunity! The third theme: Peace of mind, rationality in the face of the world. Faced with the arrogance of Tibetan separatists, the face of the Western media to distort the flames of truth, the face of the Dalai Lama Shameless, face the difficult Olympic torch relay. We have to maintain the peace of mind, rational treatment of all, this time our impulses and not calm can only be left to those who "fear China does not mess" of the malicious who more handle. Home Products ads: Outside the turbulent world, home is the soul of the Harbor lovers Supplies: Love makes us fearless. China Netcom: Xinkuan, World Wide Intel: China's development needs a Pentium Heart association: Calm Let the world rational Lenovo Horizontal Interactive Marketing communications agencies: Interactive let us know each other Cao Fanghua personal ads: Fang Hua from the rational obsession your business name? What is your brand name? Does your brand have anything to do with the hot spots? If so, what are you not doing? Social marketing is a bundle of social hot spots to reflect the social responsibility of enterprises. Laughed, and I hope to communicate with you a lot.