The application of Fitzpatrick Law in web page design

Abstract: The progress of the times and changes in the demand for talent gradually improved. As a seoer, in addition to mastering the professional optimization skills, there should be a knowledge of the various disciplines of the reserve, learn to integrate the knowledge of various disciplines, applied in web design. Fitzpatrick

The progress of the times and changes in the demand for talent gradually improved. As a seoer, in addition to mastering the professional optimization skills, there should be a knowledge of the various disciplines of the reserve, learn to integrate the knowledge of various disciplines, applied in web design.

Fitzpatrick law, perhaps many seoer in the industry have never heard of it. This theorem is simple and easy to understand, meaning that the time to use a pointing device to reach a target and the distance and size of the device's current position and the target position, the shorter the distance, the less time spent; This law is most appropriate if applied to the mouse movement from A to B. If said, can be a more effective way, so that the accessibility of the Web page to improve the efficiency of the increase, the flow will rub off to go up, to enhance the goal of ranking the site. The following small series to talk about the application of Fitzpatrick Law in web design.

Now sitting in front of the computer you can experiment, raise your hand, pointing fingers to a small text on your computer screen. It is easy to find that when you point to small text, you may be a little bit less than the small text, you may inadvertently moved too far. You need to focus, stare at the screen, and slowly adjust your fingers to ensure that you can properly point to them. At this point, you open a Word document at will, randomly enter a font for "small two" of the Chinese characters, hand again to point to the text, is not quick and decisive point? If you were to point a wall, would it be faster? If the distance between these cases is the same, the time to point to large objects is much less than that of small text.

1. enlarge Hyperlink Click Area

Hyperlinks in Web pages are quite important. Add extra white space around the hyperlink so that when the mouse clicks, there is an overall buffer adjustment area that shortens the adjustment time to the target. As shown in the following figure, Google's pager links, each page ordinal contains only a small Arabic numeral. The numbers are tightly aligned to form small gaps, and the chances of users making mistakes are virtually increased, and it is difficult to move quickly and accurately to each link. and Baidu Smart in the digital link periphery plus a border, expand the target area, users as long as the point to the box can be successful use of hyperlinks, saving the adjustment time to move the mouse. If the same promotional content and links, users will be more inclined to choose to apply the Fitzpatrick Law of the Web page.

2. Enlarge the user's goal click Target

The image below is Tencent mobile phone QQ Download a small part of the screenshot, from the page function, users enter this page is the purpose of downloading mobile phone QQ software. Download button is the most users want to click on the target, so enlarge the download buttons, the first time to seize the user's eyeball, so that it clearly find the purpose of browsing the Web page, saving the time to identify and move the mouse, improve the operation of humanization and goodwill.

3. Let the relevant click Target love each other

Link links to the important part of the site. Users often want to get more information when they browse through an article in your Web page. When making a link, be sure to keep the relevant content close together. The frequency of moving between related click Targets is higher, let them close to each other, reduce the moving distance, but also enable users to see multiple link targets at the same time, the ability to select a page to click on the target, instead of sliding the mouse one page to find the goal, reduce the burden on users, improve the friendliness of the site.

4. Automatically larger click Target

When the mouse is about to move to click on the target, click on the target automatically magnified, the need to significantly reduce fine-tuning even sometimes no need to fine-tune. The size of the target will limit the speed at which we move, and if we move too fast, we will stop when we reach the target. And the click of the target auto amplification, is actually another expansion of the click Area performance.

Summary: To sum up, the principle of applying Fitzpatrick law is to enlarge the area of click Target as far as possible, reduce the distance and time that the user moves the mouse, lighten the user's use burden, in order to obtain the favor of the user. Although it is a small detail, but a little bit of accumulation, users can eventually find the gap.

Ask, a habit does not need fine-tuning can be a smooth click on the target users, in the psychological, action is not more difficult to accept those who need to fine-tune a long time to achieve the purpose of the Web page? Each bit, accumulate the factor of success. Hope you webmaster friend encouragement.

This article by the Ya Ya Play mobile phone Game (http://www.yayawan.com) original, reproduced please indicate the source.