The application of network marketing in the marketing of hospital and medical staff

Last week, a relative came to Shanghai to see a doctor, said that the mainland doctors recommended Huashan hospital, let me first help check. For the patient's mentality, they recommend Huashan Hospital, of course, Huashan Hospital in this section is very famous, do not change his goal for the search.

First in Google input, the symptoms of relatives + Shanghai, find out some of the list, out of some hospital http://www.aliyun.com/zixun/aggregation/17612.html "> Industry website, This information is mainly the list of physicians in some major hospitals in Shanghai. Later went to the hospital to know a lot of doctors in this section, but directly on the Internet can find out not much, look like they do not pay attention to network marketing. The hospital certainly also has the examination mechanism, is each person's patient number, you want many people to see the doctor before will search the net, if many show is a certain doctor, everybody hangs his number the chance to be much more. But it may be that these big hospitals have too many patients and all doctors are full, or that posting their own information on the internet can lead to a risk of bad reviews, which are the main reasons why they are not aware of this aspect of the two.

In the beginning of the search, the first few pages of a big hospital on their own site pages are not, do not blame these hospitals have been established for many years, their own doctors and equipment strength, brand and Word-of-mouth are very good, they do not need any network marketing. But the Huashan hospital website Although the layout design is not flattering, but it clearly lists the patients most interested in things, that is, experts of the Department, good points and their time to sit, this from the user and customer interaction is quite good. However, a visit to their website, my computer prompts, there is a virus, visible to the network of their neglect, think of a well-known hospital IT staff is not this also can not make it, only with no attention to explain.

The lack of large hospitals in this area is also the starting point for some medium hospitals. Of course, first of all, your hospital to have their own in a certain area of strength, such as only focus on which disease, in this respect you can do the forefront of the country, then network Marketing can help you busy. The following offers point promotion and marketing recommendations:
First: On their own website, to their own characteristics and can treat the disease, especially the symptoms of some diseases, according to the experts directory, as far as possible detailed list, many patients rely on this search engine to find.
Second: Appropriate in some hospital industry website, release some information, but not too flood, after all, the Doctor is a very serious thing. This information, too, contains the name and symptoms of the disease as much as possible.
Other means are not recommended.
Last point: Guests come, good service, appropriate cost and environment, I believe there will be good harvest.