The application of two-dimensional code will be a O2O catalyst

Absrtact: NET Dragon 91 Wireless announced last week, the total number of platforms download has been more than 10 billion times. This week, the 91 Wireless Data Research Center released the third quarter of 2012, the mobile Application Development Trend Report (Android), said Android mobile applications have emerged, the number of applications

NET Dragon 91 Wireless announced last week, the total number of platforms download has been more than 10 billion times. The mobile Applications Development Trend Report (Android), released by the 91 Wireless Data Research Center in the third quarter of 2012, says Android mobile apps have exploded and the number of apps and downloads is growing significantly.

The application of two-dimensional code will be a O2O catalyst

Whether it's an ambitious Wanzhi mobile internet entrepreneur or a veteran internet company with big business, recently have been happy to talk about two-dimensional code this piece is not new but innovative application of the market, by scanning two-dimensional code for mobile internet, shopping, buy movie tickets, printing coupons, meeting attendance, etc. gradually become the trend, two-dimensional code is O2O ( Line online) mode is a good entry point.

Q3 report data show that two-dimensional code applications for several weeks of download stability in 1 million, seems to be the calm before the storm, if the "O2O Nuggets War" has begun, then the two-dimensional code will be an important catalyst for O2O. As Lee Kai-Fu said, O2O future will change China, online and offline once connected, this is a huge explosive force.

Food application or explosive growth

Local life services close to the user offline consumption, flow is easy to cash out, the second is the local life service fully in line with the Solomo trend in the mobile end of the advantage is very obvious. The Q3 report found that the last week of September, when the number of apps downloaded to the local life service was up to 1 million, which was only 200,000 in just a few weeks before 3 months ago, the rally was staggering.

Localized Life service Application This "blue sea" reverie space is huge, how traditional industries find a breakthrough through the advantages of mobile phones, more viable business models have yet to be excavated; the food industry has begun to combine the local life service model, Q3 report data also shows that the number of food applications downloaded in the last two months continued to climb , the weekly download volume once exceeded 1.5 million, in the future or the current outbreak of growth.

Network Video user groups start to grow

Q3 report data show, 2012Q3 mobile phone application Download Quantity TOP200, the application of the video broadcast class still occupies the first place, and from the Q2 11.4% rises to the Q3 13.1%, from this view, the mobile phone watch video still is the choice of entertainment, even has surpassed the leisure game 4%, And in the future, as the 3G network speed up and WiFi environment continues to improve, the smartphone's resolution and screen is increasing, online watching video will become the trend, Q3 report data also shows the network video class application download growth is strong, mobile end of network video traffic is now around the corner.

Game market differentiation obvious "light" game is more popular

It's not hard to see from the Q3 report that the game market polarization is very obvious, Chess card Leisure class game, has firmly occupied the game market half, and the new online application 30 days download list, casual games is also a complete leading advantage, the report also pointed out that "parkour game boom difficult to block."

We are not difficult to explore the mystery: the pace of life faster, in the short break time, many players can hardly have time and energy to delve into a complex game, and leisure games to start fast, to meet the players relax, rest of the entertainment needs. On the other hand, this kind of "light" game, the general picture and hardware requirements are not too high, and more of the pursuit of the game is entertaining, which is consistent with the Android phone such as "grassroots system" users taste.

Mobile security remains a major problem with Android platforms

Recently, several mobile phone security service manufacturers released the mobile phone security report, the Android platform Mobile virus has spread trend, mobile phone end users of mobile phone security needs more and more, the awareness of mobile security issues are gradually strengthened, the potential of mobile phone security market is increasingly prominent.

In addition to the 3G era of network speed, but also for the spread of mobile phone virus to create a number of "convenient", Q3 report data show that six months to mobile phone security application download constantly climbing, is now close to 9 million very high level, mobile phone security is undoubtedly increasingly important to users.

Mobile search starts to compete for mobile traffic entry

Review of the 91 wireless Q1, Q2 published reports found that browsers, input methods and security of these traditional Internet main entry mode has been at the mobile end of the partition to share the flow of the portal, search will be added to the pattern. Mobile search is no more than two forms: one is through the mobile phone browser itself with the search function, the other is the mobile phone search client applications.

From the Q3 report, the mobile phone search client application of the weekly download volume showed a steady upward trend, and mobile search is widely regarded as a great mobile Internet portal, this portal once the expansion of mobile phone browser will have a huge impact on the flow.

2012Q4 Mobile Application Development trend:

Mobile application market is developing rapidly, and the mobile Internet is becoming more and more lucrative. 2012q4 Mobile Internet is still the fastest growing area in the network economy, while the traditional internet important manufacturers in the mobile end of the layout has been completed, the entire mobile internet competition pattern formed.

The future mobile application market will move toward the direction of the depth perpendicular, in which, the portable application which is closely related to the ordinary populace life will have the big rise space, will act as the important role that leads the whole mobile internet to make profit.