The arduous pioneering road for a poor university graduate

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Over the past few years I have been working and business between the back and forth, often to Alibaba entrepreneurial channel and ADMIN5 webmaster Network to see a lot of brothers and sisters wrote those entrepreneurial process, see their success and failure, Lenovo to their own, filled with emotion. Today, I also want to graduate from college five years of entrepreneurial experience written out to communicate with you. My entrepreneurial experience is full of failure, frustration, bitterness and hardship. Today, my career has finally begun to take off. In this long process, I have gained a lot of valuable experience and would like to share with you all. This article may be a bit long, but if you look at it patiently, you may find some resonance in your mind and get some inspiration from life.

Now, let's get started.

After graduating from university, unemployed and fooled, destitute

My hometown is a small and remote town in southwestern Hunan. Home opened a façade, before selling clothing, and then changed to sell groceries, and then changed to sell leather shoes. No matter what to do, it seems that they have not made any money, but they owe a lot of debt. In my sense, those debts seemed endless and never clear. Not until I joined the work a few years later, with my brother gradually to pay off the debts of the family. So, for more than 20 years, my family's economy has been very embarrassed. From small to large, I seldom buy new clothes. There is a blue cloth jacket, I have been in the third grade from Junior high school to graduate from college, and now still put in my box, have become artifacts, also not willing to throw.

Four years in college I was also a day of extreme embarrassment. In the poor days, the only thing that can give me spiritual comfort is the book. I spent a lot of my day in the library, eagerly reading books. I am convinced that only books can change my destiny. At that time, I am looking forward to graduating from college early, can find a good job, as soon as possible to pay off the family debt. My family's debts have overwhelmed me and my parents.

Finally graduated, survived the university four years of embarrassing days, I think finally is the time to release. When I looked for a job hopefully, I found that there was a wall, and no one unit wanted me. I attended the University of Hunan University of Science and Technology, the school is located in the hometown of Chairman Mao Xiangtan. In college, I always take pride in studying in the hometown of Chairman Mao. But after graduating from the industry, there is no job.

By chance, I was contacted by a friend who works in Shenzhen. After talking with this friend, I decided to go to Shenzhen.

My university major is embarrassed, is the ideological and political education major. After all, it is a text, want to find a clerical job. But it seems to be hard to find in Shenzhen. Every day to all kinds of small and large talent market run, but not a job is suitable for their own. God knows I've only got 400 yuan. 400 yuan in Shenzhen can spend how long without me to say more. So soon I was in a mess, and the work was not in sight.

I'm going to start talking about friends here. I am a more cheerful person, a lot of friends, to treat friends I have always been very sincere, but also very generous. Although I do not have money, but when friends ask me to borrow money, I never frown, always from their own poor living expenses to squeeze some. I this person is thin, other people borrow money not to return, I am also embarrassed to beg (to now still have a few people not yet, although only dozens of pieces, hehe). There is a female friend, I was a very good friend in high school, read the same university, friendship is more unusual (note, we did not become a boyfriend and girlfriend, perhaps because too familiar, can not produce that kind of feeling). She is a rich lady, spending money like water, the total cost of each month in more than 800 yuan, sometimes more than 1000 yuan. I only have a distance to it. My monthly expenses are basically about 150 yuan. But she often borrows money from me. Because is a friend, sorry not to borrow, so frugally to lend her, a loan one hundred or two hundred, borrow out don't want to come back. You see this, may be more angry, said such a friend not to mention, is a good friend will not be so ignorant. But at that time I seemed to be more simple, think since it is a friend, it is less preoccupied. She is a very good person, generous, enthusiastic, in addition to the money to get a bit more ruthless, the others are good. Anyway, I had a good time with her during college.

She went to college, and I graduated a year ago. Like all other friends, she had less contact with me after graduation. But I always regard her as my best female friend.

Now I look for a job in Shenzhen, life has been at the end of the way, I was the first to think of her. I think with her friendship, do not go round the circle, directly to ask, borrow money with her urgently. I thought she would be happy to agree, she has no reason not to agree.

You guessed it, didn't you? Yes, a very tacky result, a world that has been going on every day. She refused. She was coldly refusing. She seemed to think it a ridiculous thing for me to borrow money from her.

In a moment I suddenly felt that I had done something stupid, but this stupid thing also let me quickly become mature. In the past I always thought that friends are friends, playing well is a friend, not so many other content. But at this moment, I began to chew the meaning of "friend" two words. What is a friend? What is a true friend?

The person who avoids you when you are in trouble, will never be your friend!

A true friend is someone who is still with you when you are in trouble!

Everybody knows that. If you have met both of them, I congratulate you. You will see deeper life.

My best female friend has been out of touch with me since I was in extreme trouble (really, we haven't had any contact since). At the same time, my best male friend, the friend who works in Shenzhen, extends his warm hand to me. Not only did he pay my rent, and offered to give me the money (I would like to emphasize here, I have never asked him to borrow a penny, each time he asked me whether there is money, and then offered me the money, and I do not know when the money can be returned to him). His salary was also not high, only 1500 yuan one months. But this 1500 yuan, to support two men all the cost of living. In the most difficult time, he had only 200 yuan, but he still did not hesitate to give me 100 yuan.

You can be contented to meet such a friend in your life. You're not going to complain about your life being heartless. So, even when life is hard, I don't feel lonely. I bite teeth, upright body, face cruel life, Yiran not fall.

One months later, I finally got a job. But don't get too excited, because soon you'll know that my hard life has just kicked off because of this job.

Work is found through the street recruitment ads (here to remind you are looking for work friends, especially just graduated friends, do not believe that the street job ads, or on the When you cry is too late. Looking for a job in Shenzhen, you can only trust a recruitment market, that is Shenzhen talent market. The name of the company is called a foreign trade workstation, is said to be a company under the Shenzhen XX Bureau (later did not know that there is no registration). I'm interviewing for the editors. "The compilation" Two words misled me, I thought is arranges the reporter. In college, my highest dream is to be a journalist who worries about the world. Thought, this may be round my dream. But a training to know, the original is advertising salesman. This so-called foreign trade workstation ready to do the yellow pages, the need to collect data from Shenzhen Foreign trade companies, and then call those registration information companies in the Yellow pages of advertising. I had a feeling of being cheated. But think of looking for a job for so long, and then look for it does not know what year and month to find, and the interviewer said that there are 800 yuan one months, thinking that 800 yuan is always better than the current drift, so the peace of mind to go on.

This foreign trade workstation a large number of recruits, everyone's work is to sweep the building every day, holding a certain bureau issued by the Red, from the highest floor of the office to the lowest level, a company to knock at the door, to the company's front desk said: Hello, I am a certain foreign trade workstation in Shenzhen, in order to cooperate with the work of XX To do a survey of all the foreign trade companies in Shenzhen, would you please fill out this form for the person in charge? The companies that are willing to work with the forms are very few, and the vast majority of companies will scoff at the unfamiliar business staff. I was brutally blown out a few times. But there is no way, in order to survive, I will continue to go to the next company, the same words repeat and repeat.

After a while, we all had the information, so we started to call the companies that had registered the information, saying that we have such a service, and you would like to make such an advertisement. The workstation does not train us in any marketing skills, and we do it ourselves. So many people, one months down, the results are all zero.

Although no performance, but wages should still have. Everyone is habitually thinking. Now there are many unscrupulous business owners, openly shouting that Shenzhen is not a dependant of the place, only through their own labor to eat. At first glance, it is a matter of fact that he has converted the concept. He means that you have to do the results, I will give you wages, no performance, you can not get a penny from me. But smart business owners, we do not expect you to raise, but the most basic life guarantee you have to give us, you want us to work for you, always let us live. But those unscrupulous business owners, he didn't even give you the chance to live. This is playing a certain bureau signs of foreign trade workstation is more shameless, originally in the recruitment of our time said well, 800 yuan one months, but to the time of the pay, but not a penny. He gave the excuse that some of the money had not yet been accounted for, and asked us to wait a few days. OK, we'll wait a few days. This is a good thing for months. In the past few months, the person in charge has repeatedly postponed the time of payday and vowed to promise which day. All of us are riding the tiger. Go, the wages will not be taken, not go, here almost dead.

Finally I left. Because you know, I can't stand it anymore. All my living expenses were given to me by the selfless support of my friend. I am also frugally. Never take a bus to work, rather walk three or four miles. Never eat breakfast. Chinese food is to buy two steamed buns to fill a hunger. Dinner is to go back to the house and buy some millet to eat. Often hungry belly to run business. I believe that very few people have had a hungry stomach in this age. Even if you are hungry, most of you do not want to eat, but I really do not eat, only hungry. I used to set a one-month total cost of only 150 yuan record (this is in Shenzhen Ah, incredible). Finally to the person in charge of resignation, I only made a request: Give me 100 yuan, I leave, I have not eaten.

I believe that the hungry days will always be like weight hanging in the center of my life, from time to again shaking, heavy, it always reminds me, that day you never go to the second time.

Second, sentiment: my friend, my parents

It was one months after I left the scam company that I found another job. Is in the supermarket to do promotional staff, a monthly salary of 800 yuan. It was 2003 December. In other words, from the July I graduated from college, to December, a full six months, all my income only that person in charge like a beggar sent me 100 yuan of money, and this 100 yuan in my search for a job in a few days spent.

Being a salesman in a supermarket is a stopgap measure. Because when there is no guarantee of survival, you do not have the right to choose. But at that time although normal work, think oneself read so many years of books, graduated out incredibly reduced to this point, it is very unwilling. Soon I job-hopping to a gift advertising company, which has a monthly salary of 1350 yuan, almost doubled. My life is slowly getting better. I no longer need the support of my friends, and I have achieved some degree of independence financially.

I am very grateful to my friend. If not this friend in my hardest time so selfless to help me, I really do not know how I will camped life. In fact, there are many more difficult people than I have, they dream to the metropolis, but all around the wall, unaccompanied, only sleeping on the streets. I often see some people who spend the night in the park, they ragged, unkempt, sallow, look fatigue, their eyes empty boundless, hopeless helpless. Their side, only a small bag. It was all their property-worthless. Sometimes I really want to say to them, go back, it is a cruel world, there is no your dream, this place will never belong to you.

It's unkind, isn't it? But it's true. Bloody reality.

I'm glad I have such a good friend. In fact, we have been dating since the first year of high school, and we have established a deep friendship since our childhood. And I also manage the heart of this friendship. Once before he selflessly helped me, one time his girlfriend came to see him and stayed with him for a few days, and then I knew he had a financial problem, so he offered to put hundreds of bucks on his desk before he could talk. I know he remembers my feelings. We never said thanks to each other for our help. Because I think it's superfluous.

That year's winter vacation, I did not return to the Spring Festival. The reason is very simple, I can't afford a ticket.

I've always felt unworthy of my family and my parents. My brother two, brother reading not to drop out early, so the parents put all the hope on me, I trained into a college student. I was admitted to the university, is my parents most beautiful time. Because the family is poor, so the parents in the eyes of others often can not lift their heads. Changing the position of the family in the eyes of others, there is only one way, that is, I was admitted to the university. So I trenin, finally admitted to the university. At that moment, the mountains piled up in a few generations seemed to be unloaded at a draught. At last the family were elated. Maybe now, the examination of a university is not great, but in my time, my remote place, admitted to university, is indeed a very glorious thing.

After entering the university, the family thinks that the time to completely change the fate of the family is coming, because as long as I graduated from the work, all the debt can be repaid immediately, we can live a family life. Family imagination of a better future, enjoyable. The humble House, a family of four, said the most unadorned words, full of happiness.

But what about the reality? After graduation, it was so, no matter what. I feel very worthless, not to parents, ashamed to explain to their parents. So in my six months of poverty, I never made a phone call to my family. The parents were frantic and thought something was wrong with me. Then I called and gave me a scolding. I am sad again, I do not know how to explain. My heart has been thinking of the four words of Xiang Yu: Homecoming. Wait until oneself success, drive a car, with a beautiful girlfriend home, in front of friends and relatives show off, that is so beautiful things ah (you do not laugh at me, I guess your idea is similar to mine). Now come to think of it, the idea is really good, but no matter how the outside mix, or to the family a lot of contact, lest family care. Family of course care about your outside, but more care about you. So be busy and remember to give your family a call. I now every week will give home a phone call, there is nothing to say a few words, always feel warm and cordial. Perhaps a person in the outside wandering for a long time, more care to hear the voice of loved ones, care about that warm feeling. That voice is the best and most beautiful music you have to look at when you are in a different place.

Third, the emergence of entrepreneurial awareness: only entrepreneurial, can really change their destiny

Later, I have done several kinds of product sales, firewalls, branded computers, servers, UPS (uninterruptible power supplies), video software, and E-commerce, web advertising and website building, the sales experience of these IT products is a wealth of experience for me because it is in the sales practices of these different products that Let me gradually have more understanding of marketing.

I have always had a concept: only to do sales, can really change their destiny. That's how I do it. But I was surprised to find that no matter how hard I tried, my fate still failed to change. Although I have achieved economic independence, and also with my brother to pay off the home, but in the end, I found that the bank's deposit is still zero. It made me wonder where the problem was.

Until one day, I read a book.

I forgot the name of the book, but I remember that the book introduces the entrepreneurial experience of 10 self-made millionaires. To tell you the truth, I never really paid attention to this book, nor did I ever want to start my own business. But this book completely opened up my idea of starting a business. Like a stone monkey sleeping for thousands of years, and finally out of the stone, I was shocked by a new way of working. I finally understand where my destiny has never changed.

So, I'm going to revise my idea now. Sales, to see who sales. is to sell their products to enterprises, or to sell their own products. And I have always been the misunderstanding is that the sale of simple to understand the company to sell their products, that is, to work for enterprises. That's what I've been doing for a long time, because companies need you to work for them, and the idea that they're trying to instill in you is that as long as you work hard and perform well, you can have a good day. However, to work for enterprises, can really change their destiny? The answer has come out: No.

Therefore, the revised concept should be: Only entrepreneurship, can really change their destiny.

So if you don't have a sense of entrepreneurship, then start building your entrepreneurial awareness now; If you're still thinking about starting a business, find a startup project as soon as possible, and if you're on the road to entrepreneurship, stick with it, no matter how tortuous the road may be.

Because this is the only way to truly change your destiny.

Well, I'm the one who thinks about it and I can start.

Four, the first venture: The spread of the capital is no return

Is the stall also called entrepreneurship?

I remember Guixi rich also from the stall. But this is not to say, I must handan, foolishly hard to start from the stall. If my conditions permit, I can completely start at a higher level. I seem to understand why the Guixi millionaire did it from the stall because of the limitations of their own financial conditions. And the last thing I needed was money. My bank account only enough to maintain my life (I am a very filial person, I will send a sum of money every year, so my life is still relatively tight, fortunately I am very frugal, never spend money), no more money to do things. But I thought, at the beginning, I had to use the minimum cost to get the entrepreneurial experience.

I was in the gift market a circle, into more than 100 pieces of money small ornaments, I think this small jewelry is very cute, it is estimated that girls will like. I gave one to a friend and she liked it. It made me full of confidence. I was so impulsive that I quit my job and decided to do it exclusively.

I live in Futian District Gang Xia, this is a very lively village. I put the stall in the traffic is very big new one good supermarket entrance on the overpass. From eight in the morning until 10 o'clock in the evening, only sold a few, only five yuan. I am tired and hungry, and extremely depressed. The next day, business was worse, one morning, only to sell one. I have doubts about my product: Is this thing so unpopular?

Later, I entered a group of grass-headed dolls, business still bad. I have seen an article in Alibaba, said a woman selling grass-head doll made 1 million, so I also follow her way to sell grass-head doll. But what's depressing is that my grass-headed doll is out of the blue.

What the hell is going on? I'm yelling at times like everyone else, and I'm smiling when I'm in front of customers, and I'm passionate about my products. As long as the price is right, I can definitely sell it. But the strange thing is that the product is not sold.

Later, with a stall next to the people chatting up, he said, you see you do not like a stall, put the stall has dressed like you?

How do I dress? A clean white shirt, dark trousers, leather shoes bright, hair combed meticulous, the image of a very professional, standard of a company white-collar. This is my habit. But indeed, others to such a well-dressed person, do not dare to believe that he is a special in the overpass on the street stall.

I laughing, so I changed a common clothes. But oddly enough, the sales results are not much better.

Then I finally lost my confidence in the stall. I guess I'm really not fit for a stall. Perhaps, I have not found a better marketing method for me. Well, I'll keep groping.

The stall is lost, fortunately, the cost is not much. For those of me who have zero savings, eating is still the first big thing. So I rushed back to work before the economy was about to get embarrassed.

The first venture, though unsuccessful, but there are some lessons learned: first, to find a suitable way to sell their own; second, before starting a business need to ensure that they can have a few months of economic savings, otherwise you can not persist in life; third, if the project found once inappropriate, resolutely quit, do not do stubborn stick, That will only make you lose your way.

Persistence, persistence, shouting slogans is really easy, everyone will shout. But you're in a very brutal reality, and every time you start a business there is a lot of risk. So to learn to treat your entrepreneurial wisdom, the progressive, the retreat. Sometimes, knowing how to quit at the right time can be a clever way to preserve your strength.

Here, I would like to expound my understanding of the meaning of the word "persistence": persistence is the insistence on a certain big idea or belief, and it is the insistence of a good avenue, not the persistence of some trails. As long as you stick to it in the big direction, you still have the possibility of countless choices in the process, the adherence to insist on, should not insist on the resolute give up, do not make unnecessary sacrifices, save your strength, saving strength, waiting for the next opportunity to come, make the next judgment and choice, and then face your big direction to continue to move forward.

That's the real big stick.

Therefore, we say never give up, refers to the entrepreneurial such a big belief never give up.

It doesn't matter if we fail this time. As long as life is endless, the struggle is more than.

Five, the second venture: Because deceived, has just begun to end

Although work in the company, but the Heart is always restless, the old thinking of finding a good project to do their own.

Occasionally in an investment website to see an advertisement: Yi MoU Fragrance long-lasting, from the introduction of Nano-added technology from Korea, stay fragrant time can be up to 1-8 months, far higher than ordinary perfume, mainly for mobile phones, clothing, automobiles, rooms for nano-long-lasting Add incense, emerging industries, the market is extremely broad. And the agency fee is not high, as long as more than 1000 yuan. I carefully read the website of Yi Xiang, the project has a strong interest.

I called Yi Xiang Beijing Company headquarters, Consulting Shenzhen has no general agent of this product, the answer is already there. I got the Shenzhen agent's phone, immediately contacted the Shenzhen Yi Incense agent, asked some information, and then made a good time to her company to discuss cooperation with her agency matters.

In her company, I saw the counter on the display of a pleasant fragrance of many varieties, aroma. She also gave me a warm introduction to the characteristics of each breed. Her analysis of the market prospect gave me the confidence to make this product. But I didn't sign the deal on the spot and I thought I needed to get to know the market.

After half a month, I decided to go all out to do this product. So I ran to and Shenzhen Yi MoU signed the agency agreement, made more than 1000 yuan of commission, holding two incense machine and a few bottles of perfume back.

Because the thought of Shenzhen almost no one to do this add incense business, the market nature is very big, so very excited. Immediately developed a marketing strategy to develop the market, ready to execute quickly. My first step is to take the Shenzhen hotel down. Hotel area is large, business volume is also natural big, a single down to say also have tens of thousands of yuan. To think naturally is to be flattered. I searched the phone number of many hotels on the internet, and then called each phone to ask if I needed the service. Telephone Marketing I am accustomed to, familiar. It's not hard for me to find a direct person through the front desk.

Contact with a large hotel related to the person in charge, he is more interested in this service, so about a good time, take my Yi Xiang products to meet. But when meeting, he did not wait for me to introduce products, also don't call me trial products, only asked me to his computer to see Netizens to Yi Xiang's reaction. In Baidu looked over a few pages, the overwhelming voice, said Yi Xiang is completely deceptive products, after the body has had an adverse reaction.

I almost fainted.

I'm fooled!

In this way, my second so-called venture in the middle of a premature death. If it is a good product, I think I should be very confident to win the single, I am still very confident of their marketing ability. But the man who killed the liar, deceived my feelings and enthusiasm. It's not enough to just get up on the sky and sigh.

This extremely short venture let me learn a little lesson: must be multi-channel to learn more about entrepreneurship projects and products, or on the When you cry can not cry out.

Six, the third venture: the establishment of the waste site

After the failure of the Shannon business, I quickly looked for the next entrepreneurial project. Since having the consciousness of starting a business, I have become a conscientious and attentive life, pay attention to the small details of the living, see if there is any chance to start a business.

Founder of the website, originated from a very small thing.

One day a friend complained to me that he had been out of work for several months and joked that if he could not find another job, he would have to collect the junk. My friend's jokes inspired me. It suddenly occurred to me that Shenzhen had to dispose of so many waste products every day, but it was still very few in the waste recycling business. And, according to my own experience, once the home has waste, it is troublesome to turn inside the community to look for waste to dispose of the waste. So, is it possible to set up such an information platform so that the public can easily dispose of the waste at home without going out?

I have been working on it, so I immediately thought of the network. I think you can start a website, the public only need to fill in the relevant information on the site, and then the waste salesman immediately can come to collect waste. This approach can greatly facilitate the public.

I immediately felt that this was a good idea. I surf the internet to find out if there are any similar sites in Shenzhen. A check, the original already has two or three such websites. The earliest website was built in 2004. But these sites are very crude and simple, which means their business may not be really scaled up. Besides, Shenzhen is so big that only two or three websites are far from enough. There must be a wider market waiting for people to open up excavations.

Think of it and do it right away. My site will be ready soon. The site is beautiful and generous, giving people a very fresh and natural feeling, than a few other similar sites are good-looking. The next thing I want to do is two things, one is to find collaborators, one is to promote the site.

From the very beginning I had no intention of going to the door to collect the waste, I positioned myself as a provider of information. I found a garbage collector, talk to her, I provide the information to her, she took the scrap sold, give me some of the profit of the split. As long as the information is large, my work will be easy and profitable.

Partners talk about it, and then the promotion of the site. Although I have been in the IT industry mixed, but the promotion of the site is very unfamiliar. So only learn from scratch, from the Internet to read a lot of articles to promote the website. I've tried a lot of ways. Later I thought that for me this kind of regional service website, wants more people to know, the quickest way, is to let the mainstream media report out, that citizen will know overnight. But how does the mainstream media pay attention to a new website?

I thought of a way, and the result was the largest official newspaper in Shenzhen City and Shenzhen, the most influential television news channel, the first scene of the reporter called to interview me, interview my website.

The first time I was interviewed by a big media reporter, I was not at all nervous and talked to the camera. Because when I planned that idea, I was sure that the media would take the initiative to call me and interview me, so I was ready for everything.

After the interview, I waited for the interview to be reported the next day. As long as the report comes out, then my site will soon fire up, and then wait for the counting of money.

The idea is good indeed.

But it turned out to be funny.

Reports from two mainstream media were not reported on the following day, even in the next year.

What happened? Then I thought back to some details, and the newspaper reporter called me several times and seemed Hualiyouhua. I seem to understand a little, but I don't quite understand. Some people say that you do not have a dinner to send red envelopes, they naturally can not be free to report to you. I guess that's what it is.

Later, after my efforts, gradually someone in the information column of the website to submit information, or directly call me. When I received the information, I immediately called the information to tell the fellow, and told her to come to collect the waste.

But the website's popularity has not come up, the collection waste information is pitiful. One months in the past, I was unable to support the economy, had to give up the site, to go back to the new company to work. Later, I sold the site, at least to recover the cost. But the venture ended in failure. This failure made me feel particularly timid.

Vii. choice is more important than effort: the 2007 bull market, I took the chance

The time has entered 2007 years. This is a crazy year for Chinese investors. Billions of new and old investors jumped on the stock market. The stock market is so beauty that countless investors are competing for their bow. A song "Dead Do Not sell" sung in China's east and west. Chinese shareholders never seem so crazy that money never seems so easy to make.

I resolutely joined a large local securities company in Shenzhen to become a securities broker. In such a nationwide madness, if you do not enter the market, many years after their own thought will be sorry.

2007 Securities broker, should be a very happy group. Do not need to work hard to develop customers, countless investors are lined up waiting for you to open an account. Every morning when I open my eyes, the first feeling is that money is floating in the sky, tiptoe a hand can get. It's a wonderful feeling.

My joint securities, in Shenzhen, is a large securities company. However, the joint securities are not to provide a basic salary for securities brokers, the contract is the agent contract, only the transaction commission. In 2007, many of the securities brokers of the Union were happy that their salaries were beyond the reach of ordinary corporate white-collar workers.

Since the company didn't offer a basic salary, I positioned myself as an entrepreneur. Although the working hours are entirely at their disposal, I hope to seize every opportunity in such a hot market. I am a very diligent, very hard-working person, know how to cherish this hard-won opportunity, one months 30 days I will work every day, from 9 o ' 10 o'clock in the morning to the evening.

My first big client was found at the bank. It was a week six, and on the third day of work, I went into a bank and said to the manager of the bank's lobby, I'm a securities broker at a securities company, and today I'm thinking of you looking for some clients. The lobby manager actually agreed. So I started to keep marketing my clients, talking about stocks with savings users who were doing personal business at the bank. A user looked at my promotional hinge, and I chatted up. A chat, surprised, he actually has 8 million market value. So hurriedly to get down his telephone number, after a few days, personally door-to-door to visit.

Any kind of product, the characteristics of the product itself I think are secondary, the most important thing is to communicate with customers when customers trust in your own. That's how I came to win my clients. For this kind of big customer, I use my sincerity and enthusiasm to impress the customer. I visit him every week, chat with him, and bring us closer together. My service continues to this day. I dare say, Shenzhen tens of thousands of securities broker, no securities broker can do like me, even if the customer has become your customer, still every week insist to visit him personally. Later, the client and I signed, to my immediate supervisor said, I was really touched by the spirit of Xiao Yin. Later, the customer constantly introduced me to the high quality of the big customers. We have a good relationship to such a degree: whenever the market is bad, he took the initiative to care about me, asked me how the business, and then said, I introduce you to a customer. After the Spring Festival, I went to give him a gift, to thank him for a year to help me, he said, we are so familiar, but also use this set?

It took me only four months to make the first move beyond all the old employees in our marketing area. So, my deeds by the company as a training material, every time the company recruit new, training lecturer always pull out my name, give new staff affectionate tell my marketing stories, inspire them to learn my marketing methods.

May 2008, I passed the Securities Broker qualification examination, and got the national Certified Securities Broker Practitioners Qualification certificate.

Eight, once again independent entrepreneurship: Alibaba selling multimedia audio keyboard

In the 2008, China's stock market plunged, the securities business has become increasingly difficult to do. My income has plummeted since July because of the deep hold-up of clients ' stocks. I can foresee that my income will linger in the trough for a long time to come. Then I have to find a way to save myself. My entrepreneurial heart is stirring again. I think I'm still going to start a business.

Once in the company to open a regional meeting, I and a female colleagues in the chat, learned that she is now a part-time agent of an electronic product, called Multimedia Sound keyboard. She said that the product was soon on the market, features very special, very stylish, very suitable for those young men and women who pursue fashion. I listen to her introduction, very interested in, put forward to see products, if really good, I also want to distribution.

Later she brought the product to me, first of all, let me very like, and then try the effect, feel good, feel that should be very good to do. She took the goods directly from the factory in Dongguan, and if I had to do it, I would take it from her.

Next is how to promote the problem. The traditional way is to go to the electronic wholesale market to visit the shopkeepers at the counters and sell them to them. I have done this kind of strange visit sales work, but the effect is very bad. I think of the network promotion.

I like Alibaba's entrepreneurial channel, often to see the entrepreneurial story inside, many entrepreneurs through online marketing success stories let me deeply encouraged. So, I decided to put the product to Alibaba to do promotion.

I began to study Alibaba. Read a few articles on blog marketing, I was deeply shaken. I also occasionally write blog, and occasionally the product ads directly linked to the blog, but no effect. It was not until now that I realized what blog marketing was. Blog marketing, in fact, is a soft marketing, write good articles, and then attract potential customers to focus on your products.

Alibaba blog is China's largest businessman blog, positioning accurate, Ali editors will recommend every day those original good articles on the blog home. As long as the article on the home page of the Golden Zone, there must be a lot of people to consult products.

After studying for a few days, I felt confident, so on August 1, I officially started blogging on Alibaba to publicize my multimedia audio keyboard.

Perhaps because I am new to the sake of, I wrote the article did not be Ali editor found, the first three days, the article was not recommended to the prime page of the Golden Zone, so blog popularity is very low, the nature of the inquiry is very few. Until the fourth day, I wrote the first article was recommended on the home page of the Golden Zone. Suddenly, Bo passenger traffic soared, followed by a large number of inquiries, let me overwhelmed. Don't mention the joy in my heart. Although the day did not place orders, but I have seen the hope. I think, as long as I insist on the blog marketing go on, will soon have orders.

When I Kaniko to do a big fight, August 4 night, the female colleague of an incoming call, let me suddenly heart cool as ice. She told me on the phone that she was not going to do the keyboard, and she was going to leave Shenzhen and move to Dongguan.

She was my only home, but when she left, she did not tell me the contact of the multimedia audio keyboard manufacturer, which meant that I could not continue to sell the product.

In this way, for four days, my venture was suddenly interrupted with hope. Like a cheerful running brook, was suddenly cut off by a big knife.

People's life, will be filled with countless such funny and helpless things.

Nine, in Alibaba to engage in SEO projects, the cause began to take off

But I have not been afraid of any failure. Because my article is very diligent, the quality is also good, the blog popularity is more and more high, then I strongly realized that has such a platform here, any product I can sell it, and sells very well.

For the next few days, I continued blogging and looking for the next startup project. Suddenly one day, I had a flash of inspiration, an exciting entrepreneurial project came into being.

The name of this project is called SEO, Chinese name is Search engine optimization.

Or in July 2007, very occasionally, I contacted the Internet SEO, immediately by this thing attracted to live, so began to seriously study, the more research more think this thing is really good, is a help people make money things. Since October 2007, the stock market has started to fall, the securities business is not good to do, I have tried many ways to do business, but the performance is always bad. December, I began to use the SEO method I learned to do a stock site, soon after, I set the relevant stock business keywords in Baidu, Google, Yahoo! and other search engines to get a very good ranking, the results of these keywords to me with several effective big customers. Relying on this SEO stock site, in the first half of 2008, in the market blew, almost all securities brokers in the collapse of income, my income is rising, more than a full year in 2007 income. It surprises me. It was only in June that the stock market was hit again, the securities business was on the edge of the cliff, not a few people to open new households, and my stock site is gradually no business.

But SEO is indeed to bring me too many surprises. Since SEO can give me real money, then also can give more people to make money. So August 15 that day, I officially in Ali blog set up my SEO optimization studio. My service is to the ordinary enterprise website to do optimization, so that their product keywords in search engines to get a good ranking, so as to obtain more effective inquiries and orders.

In order to better promote my SEO optimization services, I also wrote a SEO tutorial "SEO will certainly help you make money." At present, the SEO tutorials on the market are very strong in theory and professionalism, ordinary people do not understand, there is no interest to see. And I this book, is written in the language of ordinary people, as long as the literate people, can read. I believe that only the people are willing to accept the products, is a good product.

The book is serialized on the blog, in the process of serialization, by the enthusiastic pursuit of netizens, every day to consult SEO people countless, many people want to learn this course. So I immediately put SEO training into my business scope.

In less than three months, I received nearly 20 trainees (1200 yuan/person), sold more than 10 SEO tutorials (1000 yuan/This), and received a number of optimization of the website list (average 8000 yuan/a). I have to work more than 14 hours a day, write articles, write programs, engage in training, answer customer inquiries, busy. I am immersed in a great sense of fullness and fulfillment every day. Soon, I established my Alibaba on the first person's big brand of SEO, a good reputation in Ali on the tibial spread: To do SEO, to find Yingo Jie.

After so many failures, so many setbacks, I finally ushered in a bright future on the road to entrepreneurship. Ma Yun said winter came, countless enterprises into the winter, but I was in advance into the spring. Because, before this spring comes, I have spent a long winter.

Ten, mourning our lost youth and Love

In this article, I am mainly to share my entrepreneurial experience, but I also want to discuss some of the topic of life. Because there are many things in life that we can't avoid, you'll be shocked when it comes. Those things, will let you deeper to experience the content of life, let you better think about how we treat our lives.

She, this name is destined to be remembered by me forever.

She is my best friend's college classmate. They had rented a house before I came to Shenzhen. Later, my good friend because of married, moved out to live, since then I and Li Snow together. This one lives, is three years. May 1, 2006, She is suffering from peritoneal cancer, unfortunately died.

In my most difficult time, She also helped me. I'll always remember.

His sudden death completely overwhelmed me. Countless times by some sense of fear awakened from the dream, so no longer sleep, wide eyes, looking at the dusky ceiling, in doubt whether they are still alive.

I am not unwilling to accept death, I am unable to accept the sudden death of youth. When he died, he was only 29 years old.

Before he died, he shed tears and said, "I am unwilling to heart, ah!"

Whenever I think of him this sentence, I will heartache.

He graduated from university in 2001 and came to Shenzhen, five years of time, in exchange for a number of jobs, has been running for life. Once there was a small business, but soon ended in failure. Often talk with me, I do not know the way to go in the future. The eyes are endless confusion and confusion. Arrogant, has been trying to fight through their own singles, in Shenzhen to set their own career. Finally compromise, think of the way is to find a stable woman, through thick and thin, struggle together.

This is an extravagant hope in Shenzhen.

We spent three years together, only to see him pursue a girl seriously. The girl was met on the Internet through a friend's introduction. At that time, she was still working in Changsha. Through a period of network and telephone contact, he felt that the girl in all aspects of good conditions. He told me that she is studying foreign trade, if she came to Shenzhen and he together, can find a good salary and stable foreign trade work, and he went to entrepreneurship, even if the venture failed, there is a final reliance.

This is a very simple idea. He set foot on the train to Changsha. I believe he went with all sincerity and faith. I know him as a person, although his career has not become, but very self-motivated, the future planning is also very realistic. Above all, he is indeed a good man.

But the truth was, he came back disgraced. For seven days in Changsha, the girl was unwilling to comment on him. Deep reason I still unknown, he has never discussed with me analysis. After a full four months of his return, his spirit was so dejected that he could not lift himself. I am deeply aware of his sufferings. I can imagine his desperation at the girl's doorstep. It was the most important emotional sacrifice of his life, for he had never been in love before. In this flashy city, he still cling to the traditional faith of love, insist on his virginity to his beloved girl. So now you know, until he dies, a 29-year-old man still keeps his body pure. When he had a college student who had played hundreds of women, he often called the prostitute into the house, and then told him to play, but he was unmoved.

His so-called love, instantly appear, instantly disappear. Even that's not love at all. What is Love? If Love is two lovers, he never got love at all. Love, that has been staged in countless people or like summer flowers or the beautiful autumn leaves of the flood plot, never appeared in him.

My sorrow is not here. If life goes on, he will get his love one day, though the unknown love will not necessarily be as good as he imagined. But at least, as a man, he will have a woman, and then let that woman, for him to continue the future generations, life.

But all the possibilities of the world were brutally destroyed in those unknowable destinies. I can't imagine anything more cruel and heartless in the world. So all my sadness is that when we were young, in our prime, when our lives could be called youth, it all came to a halt when everything could possibly be possible.

So you know how I grieve.

For two years, I tried not to think of him, and I attempted to remove this man from my life altogether. But the shock he brought me was so great that he always appeared in my dreams. So grinning appearance, honest and honest appearance, lonely sorrow figure.

In a blink of an eye, I have been to Shenzhen for five years. It was a blink of an hour. After graduating from college, the most beautiful youth, in this city slowly consumed. 29 years old, I do not know whether 29 years old can also be called youth. Of course, you can also say that the age of 29 is the most in the life of a man. But I did feel that youth in my body, has begun to die.

Once a deeply loved girl, text message told me that her baby was born, she is very happy.

I watched silently, then deleted the message. A rise, the wind blowing from the sky, all the love and hatred of youth, so blew the past, blew the past. Those green memories were instantly uprooted. Street a child crying loudly, just like to see Once a lonely night, their own cry. That kind of vertebra heart's sadness, that kind of anxious pain, lets the person feel the life inexhaustible fragility and the loneliness.

I think no matter how I will be strong to go on, even a person. Once here, I have suffered so much, and have survived. See through a lot of life and death, see through a lot of honor and disgrace, still maintain a calm and happy mentality. Be free to do what you like, do what you feel you should do. Until the end of life is complete.

Always tell yourself: Don't complain, be happy, and continue to love.

Article to write here, and think of him, think together in the house to Cook, watch a disc to see late at night, together Shingi chat to the sky Pale, together in the Deep South Avenue has been walking and walking walk that will never go through the road.

I smiled lightly and felt my eyes filled with tears.

The end: on the road

I remember the first time in 2006 I heard the song won in China, my favorite singer Liu Huan sang the sad and gloomy and majestic "on the Road", my tears brush fell off. I played that song over and over again on the computer, in the song reminds me to Shenzhen experience of those suffering days, think of their endless loneliness in the longing for the dream and stick, think of my old parents in my hometown, one by one away from my friends, already far away from the youth and love, not from the ground crying. At that moment, I was like a child, the release of pain, oppression, injustice, loneliness, I like a wilderness of wounded beasts, licking bleeding wounds, to the long howl.

Okay, it's over. Now on the computer, please pull out the first of our common on the road, together to listen to:

That day, I had to go on the road, for the Restless heart, for the survival of self-esteem, for self proof.

The sadness on the road, has melted into my eyes, the plight of the heart, has become my firm.

On the road, with the voice of my heart, on the road, only for those who accompany me.

On the road, is my life travel, on the road, only for the warmth of my people, warm my people.