The ARPU value has double potential for the main players in the net

Students are no longer the main market for domestic games. On March 31, the 2010 "leisurely world, 17173 Games", the host's largest online games portal 17173 published the "2009 17173 China online game Market users research report." The report shows that the domestic network to play the Home office workers accounted for 33.5%, and the former players in the main ——— students to take the second place, accounting for 21.6%.　　17173 General manager Zhang Jie said that the overall workplace population accounted for 73.5% of the overall player, indicating that the main body of China's online game users have a stable disposable income, the proportion of people with good consumption capacity is rising year by year, will further enhance the player's ARPU value.　　At the same time, the report also pointed out that players of Chinese online game users in the service satisfaction, each pay group want to ARPU value corresponding increase, mainstream pay users ARPU from 60-100 yuan to 200-300 yuan. Domestic games more popular Chinese players in the mature, taste is also changing.　　The once-sought-after foreign games have now been replaced by domestic games. This shift, from 2010 "leisurely the world." 17173 Games in the "2009 China Online Game Market" published in the "World" can be seen: "The year's most popular top ten online Games" awards, a total of fantasy West Tour, Tianlong Eight and journey, such as seven domestic online games list; "Top ten 2D Online games"　　Awards, domestic games to nine game list to obtain an overwhelming advantage, and has always been a foreign game strengths of the "Top ten 3D Online games", this year, the first eight domestic games successfully on the list, domestic games in 2009, the brilliant success has been no doubt. According to the public earnings data show, 10 famous domestic net swims enterprise (according to the online game portal 17173 "2009 China online Games Market" Top Ten Company selection results screening), the third quarter of business income that reached nearly 5.5 billion yuan. Among them, Tencent Network (1.528 billion), Grand (1.272 billion), NetEase (775 million), perfect time and space (590 million), Sohu Swim (468 million) five enterprises operating income, but also occupy the first 10 of the revenue share of 80%.　　This shows that the Chinese online games market, has formed a real domestic strong. Behind the dazzling earnings figures, it is the presence of players who are pushing the market to grow through constant investment.　　And their existence, is also the basic foundation of the rapid rise of domestic net swims. According to the 2008 data of the China Internet Information Center (CNNIC), by the end of 2008, China's Internet users were close to 300 million (298 million), Internet penetration was 22.6%, and South Korea, Japan and the United States had over 70% Internet penetration.　　In nearly 300 million of internet users, the proportion of online games used is 62.8%, up 3.5% from 2007. Whether it is the veteran online games industry strong, through the net Zhang toFirst bucket of gold and the earliest occupation of the commanding heights of the grand; or find the great commercial value of the online games industry, the overall layout quickly through a series of closely follow the cultural trends of products such as "Wulin", "the" and so on, for the success of domestic games laid the foundation of perfection; or by virtue of the QQ this Superman instant communication tools, Quickly into the online games market and by virtue of domestic original and agents of the two-pronged strategy to successfully occupy the commanding heights of the market Tencent; and striking, with excellent quality of the popularity of the online games "Tianlong Eight" one of the top positions in the market Sohu swim, players, are their business the most important growth factors　　This is also determined by the nature of the profit formation of online gaming. To Sohu as an example, as early as 2003, Sohu acquired at that time the potential of the domestic online games information website 17173. The acquisition directly for Sohu to take the daily 75 million hits the total number of web site traffic, and this 75 million-point hit, all from the game players. After the Sohu tour in 2006, "Tianlong Eight" official to enter the online games, and with the help of 17173 in the online information industry, the advantages of propaganda channels, "Tianlong Eight" quickly became one of the most popular domestic games, Sohu also to find a new profit growth point, Its game product income is now even beyond the original portal advertising revenue. 2009, Sohu Tour by virtue of "Tianlong eight" success, to be listed on the Nasdaq. At present, the Chinese net swims the enterprise altogether eight has already successfully completed the listing target, in these splendid enterprise behind, is the high-speed growth Chinese network to play the family group.