The arrogance and Prejudice of VC (II.)

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

I am in contact with VC, was asked the most question is: "Your current site traffic is how much?" How many members are registered? "Facing the problem of VC, I am embarrassed to open an answer." Although I also prepared the answer to this question, but my answer, my explanation is not suitable for the short 3 minutes. VC need is a simple data answer, do not have the patience to listen to your explanation, because they face too much like you every day "excellent" project. (If you participate in a gruel, you and a VC exchange only 10 minutes, you have a maximum of 3 minutes to explain the core issues.) If you are calling or abrupt "elevator intercept", you have a maximum of 3 minutes to describe the project. I can often use 3 minutes to introduce the project prospects and profit model to arouse investor interest, but my current status of the project, as well as my self-righteous explanation is often let VC to my project prohibitive! ）

"My project currently has no traffic, no registered members." The answer is of course the VC do not want to hear, they at this time must be in mind that: "No flow, you want to talk to me?" Isn't it a waste of my time? "Of course their self-cultivation decision, such words can not be directly said." At this time, most of the performance of VC is to drink saliva, point cigarette, tidy up the thoughts, ready to meet the next lobbyist. If you are out of the clear, can be properly explained, but personally think that too much entanglement will only make arrogant VC more disgusted. My approach is to exchange contact, in order to contact again.

Do not know how much traffic, how many registered members are interested in VC. Perhaps you will say: "Of course, the more the better!" "10,000 IP days, 70,000 pv/days can attract them?" I think not, to achieve this flow of web sites abound, and to achieve this standard is not difficult, it is difficult to ensure that these flows of high utilization value and sustainable development situation. At present, the hot child-rearing sites of the day IP is not high, but all create a decent performance. In addition, the Red Children's financing of 25 million of dollars also makes more entrepreneurs look to venture capital again.

August 11, 2007 shows traffic data for such childcare sites:

Red Children daily average IP access [per week]≈17,100 daily PV Browse average]≈413,820 (10,000 IP days, 70,000 pv/days in the first two days)

Le friends daily average IP traffic []≈2,850 per week avg. PV Browse per week [average]≈74,385

Baby doll. Average IP traffic per week [average]≈2,400 daily PV view per week [average]≈28,080

Plus a red kid. Internet Day IP traffic [average]≈900 per week] (average]≈3,600 per week) (I wonder what the red child's parenting net is to do with the red kids above, personal feeling is a poor plagiarism, the reason is inferior because even the domain name are copied! Not a little creative! ）

such as red children, an average of 24 clicks per IP, is how many sites envy Ah, Sina's average PV value is only 10 times! Everyone is interested to visit a good child's website. Simple home layout, left shopping category navigation is the entire site's technical difficulties (many brands of information collection and supply platform for the reasonable setting of her as a site for the technical difficulties. This is also where she distinguishes similar websites. In fact, in my opinion, this kind of E-commerce site, simple from the network technology, there is no threshold to speak, Red Children's website is like a management of the exceptionally excellent Taobao shop! ）

Another selling point of red children is that through her word-of-mouth and a lot of money into the good publicity, set up a guarantee of product quality reputation. Le You entity chain and the combination of the Internet, and the credibility of this and affordable, convenient expression of incisively and vividly. The credibility of this kind of website even hype than the reputation of the store is even higher. (store because it is personal behavior, there may be adulteration of goods sold, this situation should be the public secrets of clothing stores!) Integrity, but also the same type of e-commerce sites-Dangdang all the way to the key. Integrity brought about by the stickiness and click to buy high conversion rate, so that such sites do not need too much pursuit of clicks, integrity also makes such websites rise rapidly.

Another group of current hot dating site traffic data:

Century Jiayuan daily average IP traffic [per week AVG]≈132,000 daily PV view [per week average]≈3,009,600

Daily average IP traffic of lily NET [per week AVG]≈33,000 daily PV view [per week average]≈557,700

Million friends net average IP traffic [per week average]≈15,300 daily PV browsing average]≈42,840

The above friends of the site, IP and PV than the childcare site is much higher, they have been a lot of wind cast the favor. Less than millions of U.S. dollars, many of them, such as billion friends, get 20 million U.S. dollars financing. Put aside complex interpersonal relationships and some speculation suspicion, only on the current flow of billion friends to see, as well as the current operating conditions, 20 million of dollars of investment for the current billion friends? Billion friends through this money for a short period of time in traffic and income over the century good margin? I'm skeptical. Dating sites, in my opinion, are relatively pure internet enterprises. His main income should come from advertisements like Sina. Their focus can attract higher gold content of the ads (such as windfall of bedding, wedding supplies, furniture, real estate, mobile phones, couples and so on.) Although the current dating station has money to burn, still in the enclosure movement, few commercial ads, but I predict they will eventually embark on the road to commercial advertising, as for what line of matchmaking, party, wedding planning and extended to the field of baby's ideas, will not be its strengths and main profit path.

Collect membership fees and activities, only earn a small profit, the income is destined to have bottlenecks. Can electronic magazines jump out of the clutches of advertising? There is no product of the site, to profit on the only advertising a good way to go! Let the investor's multi-profit model go to Hell, when you burn the last penny of investors, when you have as many as Sina blog as much as the popularity of the mass profit, you know you are wrong! (Luckily they're not burning their hard-earned money now). To the dating site to make a purely personal suggestion: seriously play good faith card, the real name verification threshold to raise a little. In addition to the diploma limit of the century Jiayuan, the real estate certificate, the company, the position and so on can improve the integrity of a level. After all, marriage is the first priority of a person's life. Crouching Tiger Hidden Dragon members can cause the effect of flocking. A marriage scam may be as bad as a rat's porridge. The marriage is still careful for the good, adhere to integrity Ah! How to give up integrity, blindly chasing the number of members and the click rate of dating sites, you can exceed QQ and 51.com?

Another set of BSP flow data:

Average daily IP traffic on a blog net [per week AVG]≈718,500 daily PV view [per week average]≈6,466,500

The daily average IP traffic of Chinese blog network [per week AVG]≈285,000 daily PV views [average]≈2,052,000 #p # paging title #e#

Bo-Daily average IP traffic []≈165,000 per week avg. PV browsing daily average]≈1,683,000

Plus 2-digit BSP data:

51.Com daily average IP traffic [per week AVG]≈852,000 daily PV Browse [average]≈9,286,800 per week]

Sina Blog Daily average IP traffic [per week AVG]≈983,000 daily PV views [per week average]≈9,243,000 (15% per Sina click Total traffic)

Can have more than the flow of the website, should be able to get the Internet "Huashan Sword" tickets. In our view, their CEOs are quite a bit of a bull X, (search on the Internet, you can easily know the amount of investment they have) but who dares to claim that they will unified or three? Who can make their own profit target specific to the million? Who dares to set the time limit and increase of their own website to the Junlingzhuang of the Year and the month with their investors?

    Admittedly, they have achieved such traffic has been a very good performance, can be in the face of the investors a more satisfactory response, after all, such traffic if it is in E-commerce sites, will receive huge profits! Dangdang Day IP also but 151,500;PV but 1,393,800. If this traffic is a friend of the website, I think le Friends of the proportion of income can not be network 20%, catalog order 40%, store 40%. (Data Source: Sina Science and technology news July 4, 2007 morning message, the international famous venture capital company Yong Wei Investment asiavest Partners1100 million dollars investment in the domestic leading baby child supplies retail chain Enterprise Lok Friends Company. Le You said the financing would be used to develop the Internet, catalog sales and retail chains across the country. Today's Le friends, in the country has 25 physical stores, of which 10 Beijing. and three kinds of sales channels to bring about the turnover of the approximate ratio is: Network 20%, directory order 40%, store 40%. )

BSP current distress must not flow. Money, flow is not a problem, but how to make the flow of cash, that is, a clear profit model. Now the most frustrating to count blog network. In the Crazy Hype blog Gold Line after the loss, blog shopping again. I have in the previous article said such a sentence: "In the field of their own do not focus, too much of the biting, will only let themselves blindly down, and always follow in the back of others to eat food." Although the blog network's continuous attempt is not wrong, but the individual feels that the old party is too impatient, want to learn Chen originally Chinese community, full net. But the old side in the net when the small fish in more places with a big net (blog Golden line to learn Google AdSense, boutique do not grasp, grasping long tail.) Copy of the lack of creativity, copied too no level, copied too impatient. In large fish places with a small net (in the absence of any advantage of the electronic commerce of the Red Sea game, doomed to failure of the end can only let the followers abandon them) This small network is doomed to break, broken nets even small fish will not live. The old party must not toss is because he did not Sina, Sohu these mixed-breed BSP good family and hematopoietic system. If you do not succeed, you may be the most accurate psychological portrayal of the old party at present! Perhaps the old side of the paranoid character decision, he was destined to go some detours, although now he still have money to toss. (Learn to write a "pig laughed" the Internet joke: Blog network said that my users more, Sina blog smiled, blog network said my tricks, Sohu blog smiled; blog network said my functions, and news blog smiled; Blog network said that my grassroots more than 51 blog smiled; Blog network said I can make bloggers with blog Gold Bank profit, Netizens all over the country laughed. But the old side than the watchers, ready to copy the CEO, ready to reap the reward of the old fox, he is a worthy hero! If the blog network will be the goal of profit, the mode of positioning for the entire BSP market services, if the blog Gold Line more patience and focus, perhaps, the old side of the road will be broader and flatter.

In VC view: "High traffic is not necessarily a good site, but no traffic must not be a good site!" "This view seems to me to be undoubted. Above recorded: "VC for each project management cost is the same." "Also enable me to understand VC use flow, team, market prospects, profit model, such as the threshold of risk avoidance practices." After all, we are in a blue sea in the internet age, in the domestic venture capital market, Angel investment in the field of the initial stage.

Writing the above text is not to prove that the VC on the flow of preference is wrong, but I hope that entrepreneurs like me to realize that the flow is not omnipotent, garbage flow, can not be effectively converted into commercial profits of the flow does not need to blindly pursue the flow of cheating in addition to meet their insignificant vanity, In addition to the same as their own garbage webmaster Cow x: I have the IP reached over 1 million! Without him. Commercial conversion rate is high, the flow of sustainable benign growth is truly valuable traffic!

Then look at the red children, Le You, Lily nets, billion friends net, blog network, 51.COM CEO is who. VC Pride and Prejudice three will focus on ――VC's belief in the team

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