The artful use of rhetorical devices in soft-text headlines

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Webmaster posted Soft Wen understand article title is often the article can edit the focus of audit, but to attract more users attention is our goal. Want to get more hits, the article title in addition to the content of the article, but also to have new ideas, creative, with the momentum to attract users to scan the eyes. The headlines are mainly from the ingenious use of rhetorical devices.

Contrast the momentum

If the content of the article is not good enough, or you are saying that the nature of advertising may be very heavy things, this time, the title of the article to not only directly to the user to indicate what you say, but also to strengthen the momentum. For example, there is an article titled "Hostgator in China's big marketing push 1 cents discount Code", the article is about discount code information, the first half of the momentum on the rendering is very in place, "in China", "Big" and "1 cents" is very clever use of contrast rhetoric, not only the use of "generous" and "1 cents" Words create suspense, but also to the reader's feeling is standing in the market comments on the point of view of a news, very atmospheric very orthodox, completely no advertising suspicion. Here to note that the contrast is not only faithful to the original content, to provide users with real information, but also pay attention to the wording, the webmaster began to imitate to write, the use of more, how to language gradually mastered.

Exaggeration to be appropriate

Now the news is more and more no official orthodoxy, a lot of headlines to pursue the more shocking the better, small weave feel a lot of webmaster in the creation of soft text, in order to attract the eyeball to write all kinds of exaggerated title, is not advisable. Of course, the small knitting is only those pompous, exaggerated, exaggerated to grasp the degree, or to the user to create a sense of deception, it is not worth the candle.

Webmasters often think that a good title is an instant inspiration, but the inspiration comes from the day-to-day accumulation of experience, once you see more, use more, you also slowly mastered the title writing skills. Of course there is no best, only better, and our goal is to write better headlines. It is different from literary creation, after all, it is rule-based. Be faithful to the original content, never confuse the eyes of your visitors, hurt the feelings of visitors. After all, unconventional can not trifles

The analogy should be appropriate

For example, "a few months groping soft wen finally found the secret room map", and "micro Bo although the small force 蚍蜉 webmaster to effectively use the Micro Bo" are clever use of figurative methods, the former will be invisible soft writing skills such as "secret Room map", if said "finally found writing skills" will affect the overall quality of the title, the statement is cumbersome, Often users do not have the motivation to read the content of the article.

Reference hotspots

Apply current hotspots to the writing of titles, can be news, or festivals, more can be celebrities, such as "Ma Yun-style political system: Ali religious Secrets", generally if your article content related to the industry dynamic analysis, the title is related to dynamic, the article will be more concerned about.

Of course, a title is often a variety of ways of the comprehensive use of both contrast and exaggeration, the webmaster needs to be a comprehensive consideration of various factors. Skills and methods can be mastered by learning, not from the innate ability to write, webmaster in the usual soft writing to learn this contrast skills, from the imitation began, slowly to explore this way.

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