The artist Zhao Benshan becomes the entrepreneur Zhao Benshan

"I haven't slept all night." What a thrill. I said, ouch, don't go anywhere, this is my life. I don't think any kind of art opera is more enjoyable than Errenzhuan. I'm looking for directions, and I'm going to run this thing. That night, I had three things going on in my head: playing a game, looking for talent, taking a Errenzhuan TV show, getting these people out of their way, opening a theater and building a regiment. "-That night, Zhao Benshan from a super individual artist into a dream of the founder of the 2001, Zhao Benshan with a few friends to play in Jilin. At this time, Zhao Benshan is the Chinese sketch king, Tieling Folk art troupe actor, but also a main coal business boss. At the invitation of Friends Kao Shoumin, Zhao Benshan came to the local famous Errenzhuan theater to see the performance, was Zhangxiaofei couple play "fool pull Daughter-in-law" shook. Zhang small fly peasant origin, 7-Year-old walk class son, 13 years old learn Errenzhuan, 1998 by acting fool Wizardry in Jilin have fame. Zhao Benshan did not think he would be like that, lying on the chair does not come, that day they a few people light tip to spend a hundred thousand of, "touched to that portion."　　That night, Zhao Benshan received Zhang Xiao Fei as apprentice. Zhao Benshan is singing Errenzhuan origin, but since 1990, after the "Blind Date" on the Spring Festival Gala, he has not seen the Errenzhuan 10 years, also did not play. Like many famous entertainers, he started the office. 1993, Zhao Benshan registered in Shenyang set up the Mountain Art Development Corporation. At that time also do not know what is called cultural industry, the company has advertising business, but mainly to buy and sell coal, Tieling Faku coal sold to Benxi steel mills, called the seam. "At that time, my state is a ' PR lady ', the company's business, I do not go, difficult to do." I want to make some money, accumulate some, take some northeast drama. "said Zhao Benshan. At that time he also went to perform a sketch, the appearance fee from 1000 yuan rose to rumors of 100,000 yuan, but this has been the end, want to rely on this accumulation is too difficult, also can't 360 days Heaven son play Ah. It's quick to do business, but it's not good for business. "Do not struggle to do coal, to sell hard, others should you money, do not repay." Later, there is a Kaiyuan home to open a Hawthorn canning factory of the fellow to find him, said to sell hard, want to change to do fruit tea. Zhao Benshan cast 1 million or 2 million, help each other clear inventory, no longer cast. In a similar business, he has done wood and steel. These businesses "do not earn even if the loss, I almost did not lose." Several years down, Zhao Benshan's assets on the tens of millions. [Page] away from Errenzhuan for ten years, Zhao Benshan, in the night of the 2001 Lunar New Year to feel a return. "The little fly away, after the son I haven't slept." What a thrill. I said, ouch, don't go anywhere, this is my life. The actor's basic skills, his ability to control the audience, I think no one of the art can be more enjoyable than this, this thing is too good. I'm looking for directions, and I'm going to run this thing. That night, I had three things going on in my head: Get a game, get a talent;Errenzhuan's TV series, the ability of these people to get out; I think that night, I would like to build my base is what kind of figure out. How I will develop in the future, how to set up a regiment, how to play, I open a theater, have. "Zhao Benshan back to Shenyang the next day, the idea of running Errenzhuan competition and his old partner Errenzhuan expert Trikay said. Trikay said, OK, in your name, more appeal. March 2001, in Liaoning Province, the third Congress of the Association of Acrobatics, Zhao Benshan proposed to do "Zhao Benshan Cup Errenzhuan Contest", the Association supported. Chusheri Errenzhuan expert kynol, horsepower, Hung participate in the competition of the preparation and evaluation. "The competition is to select the active Errenzhuan actors, we and Liaoning Province, the culture Hall to greet, let them recommend." Then some of the actors around Shenyang came along. Kynol, vice chairman of Folk Art Association of Liaoning Province, recalls. That game, there were more than 10 games, broke the professional and amateur pattern. Zhao Benshan more than 1 million, including the actor's eating and living, bonuses. His harvest is very big, received Tang Jinjun, Wang Xiaobao, Wang Xiaoli, Xiaohu and so on more than 10 apprentice. Small Shenyang also competed, but did not stand out.　　You know, in a traditional regiment, there are more than 10 actors are enough to take the team, the opera. With actors, film and television dramas are not new to Zhao Benshan. He took the Qingzhuo director's "Xue" in 1985 years, and later played a role in Zhang Yimou's "Happy Time". 2001, he found CCTV's film and television center director Lipessen, said he wanted to make a play, his own guide. Lipessen asked: "You did not guide, can guide?" "Then I must be determined to lead it down." Lipessen "Liu Old Root" script to Zhao Benshan, but there is no Errenzhuan plot.　　Zhao Benshan to write his own script of the old partner Heqingquai brought, to Riga operating Errenzhuan Longquan Villa. CCTV not at ease, sent a call Sheixiao director and Technical Department of several people to the cast. "They put that on my guide. I said you should not talk, the camera is your tube, the play is my pipe, listen to my command. In the beginning, I found the Errenzhuan artists who will act, I show them a. A scene is sometimes filmed twenty or thirty times. I do not understand the lighting, the lens, now learn. Zhao Benshan recalls. "Liu Lao Gen" is Zhao Benshan's first attempt to guide the play, his own people put in, finished in CCTV broadcast, causing a sensation. "That was a career change for me. I think if the show is ready and the ratings are high, my students will all be out.　　"[Page] from operating himself to operating Errenzhuan a few years down, Zhao Benshan created an industry chain: the operation of theatre and operating theater to combine to create a unified brand-Liu Lao root big stage; The Errenzhuan actor and actor in the TV series, the actors become celebrities, for the theater to attract more public to bring rising attendance. "Liu Lao Gen 1" shot Zhao Benshan 5 million or 6 million, and later was bought by CCTV, 2002 began to broadcast a set in CCTV. He later found that "thisThe step is too right ", and the first is not accepted. 2003, Zhao Benshan began to plan the construction of Folk art troupe, Trikay help him draft the constitution. At first they didn't know where to register. At that time, Zhao Benshan is the NPC representative, he looked for the opportunity to the then Liaoning provincial party committee Secretary Wen expressed ldtx idea, the province does not have to the establishment, the Department of Culture of a direct unit on the line. Wen very recognized, said that the mountain you do, no government to give you a little money. Zhao Benshan said, don't pay, leave me to entertain the ticket on the line. Liaoning Province Culture Hall is very supportive of the LDTX, but also deliberately opened a demonstration, clear this regiment is to operate Errenzhuan mainly, take into account the folk dance form.　　December 2003, Zhao Benshan invested 2 million yuan to set up the Liaoning Folk Art Troupe Limited liability company. "From this time onwards, Zhao Benshan from the past operating himself into a business Errenzhuan." Originally Mountain Media Party secretary and President Tianlidong said. Daejeon (Tianlidong) and Zhao Benshan is Tieling Fellow, acquaintance more than 30 years, March 2003 by Zhao from the provincial Culture Hall to the regiment to be the leader, 2009 back to the cultural office. "Many Chinese literary and art people, they do not have industrial awareness and corporate awareness, they only run their own, did not want to run the opera, ballet, Zhao Benshan has this awareness." He wants to embody his value by operating Errenzhuan. Few people know that this is not the first time Zhao Benshan group. Before and after 1984, Zhao Benshan contracted Tieling County Folk Art Regiment, when the Colonel, a Pingju to play the main troupe became a Errenzhuan group. At that time Pan in that regiment play Pingju small painted, since that began to play Errenzhuan. Zhao Benshan from the outside to find a group of Errenzhuan actors, the troupe made very prosperous, but the Pingju of the old actor, find the cultural bureau Zhao Benshan, said Errenzhuan harmful atmosphere. Zhao Benshan did not explain what, not to do, and never been a cadre. [Page] This time he is a wholly owned, enterprise-run troupe. The regiment had 27 people, of whom more than 10 were the disciples of Zhao, 6 musical instruments, 1 theatre managers, 1 ticket sellers, 2 doors, and 2 financial. They initially tried to perform in the Shenyang Peace Theatre, renting the venue and sharing 37 with each other. Zhao Benshan asked the troupe to perform every day, but it was not easy to stick to it. "It was tough at first and there was no one in the half every day. The city dwellers do not recognize. "said Zhao Benshan. "People used to see the show to find someone to give tickets, rather than pay dinner, do not spend money to buy tickets to see the play." Tianlidong said, "but you have to hold on, only the regular play can be long, if broken, can not cause the continuous effect of the theater." In fact, many people ignore the effect of the audience media, the credibility of the spread of newspapers and radio works. Every day the performance let us through the audience media dissemination, has formed one to watch the Errenzhuan social group, this group unceasingly extends outward, has increased the Errenzhuan to the society's radiant power. "After a trial in peace theaters, Zhao Benshan and Daejeon total: First, to have their own theater;, whether the provincial and city leaders come, or the family members of the cast, all want to buy their own tickets to see the performance. "Daejeon put this foundation down, guaranteed the box office." No matter what the leadership, even my family came, he played the black cop, let people pay their own money to buy tickets.　　"said Zhao Benshan. Since 2003, because they could not afford the theatre, they began to hire the Shenyang Grand Stage Theater for a long time and renamed it "Liu Lao Gen Tai Stage". At first, the rent was 1400 yuan a day, then gradually rose to 2000 yuan.　　In the words of Zhao Benshan, a year or two ago, the loss of money is lost. However, the role of "Liu Lao Gen" can not only give the stage a name. After the play was hit nationwide, Zhao Benshan immediately followed the "Liu Lao Gen 2", "Horse Handsome 1", "Horse Handsome 2", more and more audiences because love the actor in the play, came to Liu Old root big stage tickets to see the performance, "Audience media transmission effect" is getting bigger. By 2007, Liu Lao Gen stage Chain Theater performance income of 58 million yuan. According to industry estimates, the film and television drama profits in more than 20 million yuan (Zhao Benshan refused to comment).　　In December 2007, Zhao Benshan bought the title of Shenyang Grand Stage Theatre at a price of 22.6972 million yuan.　　A few years down, Zhao Benshan created an industry chain: the operation of theatre and operating theater to combine to create a unified brand-Liu Lao root big stage; The Errenzhuan actor, the actor, and the actors in the TV show, attract more public to the theater to bring rising attendance. Some people said: "This routine only Zhao Benshan can do." Because he is famous, he makes TV dramas so that CCTV will broadcast, others can not make a film. "But Errenzhuan expert horsepower thinks, Zhao Benshan's TV drama is" so ", because he has made innovation in the performance of the TV show, the Errenzhuan of artistic artistry is not imprinted into, and this ability is really only Zhao Benshan has. For example, "Liu Lao gen" in Zhao Benshan and fan opponent drama, "Country Love" in Liu and Yong Qiang his father fights the play, the author only wrote four or five lines, but let Zhaoben mountain one to play a guide, became fifty or sixty sentences. He melted Errenzhuan's mouth, and the amused words came out of the actor's mouth. "HP said," Zhao Benshan audience laugh in the mystery of the study, he from the bottom of the people's heart, he knew that this laugh will have a market. ”