"The assassination of Kim Jong-un" gives you an understanding of the BlackBerry

Original title: An unexpected benefit from the assassination of Kim Jong-un, tells a BlackBerry you don't know

Sony produced the film "Assassination of Kim Jong Un", causing anger in North Korea, General Kim one angry, the consequences are serious. The Sony industry has been attacked by hackers, causing widespread paralysis in its network, data theft and emptying, employee computers being infected and daily operations deadlocked. Fortunately, BlackBerry services, by enabling the BlackBerry handset, after switching to the BlackBerry external server, Sony Pictures maintained the company's internal mail communication, to maintain the basic normal operation during the crisis. The BlackBerry's security was exposed again and unexpectedly became the "beneficiary" object.

Not long ago, BlackBerry CEO Chen, after last year's Q3 earnings release, said the chances of a BlackBerry revival reached 99%. In this view, some in the country commented that: Chen's move is only in the operation and market strategy to make adjustments, but can not reverse the long-standing chronic disease of BlackBerry and its inherent disadvantage. BlackBerry has missed the best times of Taka, dragged into the "bone marrow", the possibility of a BlackBerry revival is not 99%, but 1%.

About the future of the BlackBerry, the discussion has not stopped in recent years, it is a matter of opinion. Many commentators actually don't know much about blackberries, so it's a simple way to tell what's behind the BlackBerry, which may be a BlackBerry you don't know.

No launch model, does not mean that no effort

Due to the limited number of models introduced in the past two years, resulting in a growing market share of BlackBerry handsets, there are comments that the BlackBerry in the subsequent development of weak, look down its future prospects.

In fact, the BlackBerry did not stop its system development, although it did not launch a new touchscreen phone. From the launch of the Z10 BB10.0 system, to today's upgraded BB10.3, and the upcoming BB10.4 this year, each upgrade represents a system performance improvement. The BB10 system is becoming more and more compatible with Android applications, making the system more fluent and rich in application, and can be said to be getting better.

If we just think of new hardware piling up as a new model, it may be difficult to understand the BlackBerry's focus on the system's optimized upgrades and ignore the newer models. Unlike Android handset manufacturers, BlackBerry set hardware and software production development in one, each time the system upgrade is no different from the model of innovation. From this perspective, BlackBerry has not abandoned the development of new models.

BlackBerry Technology core competitiveness is still

Although in recent years, the BlackBerry faced a sharp decline in market share and revenue, but due to the timely recruitment of Chen to preside over the work, the use of team morale and the situation is stable. BlackBerry successfully completed the reorganization of the company, divided into four departments with clear responsibilities, namely, enterprise business, communications business, equipment business, QNX business, clear the direction of the company's future development.

At the same time, the company in technology research and development has not been bogged down because the business is stagnant, on the contrary, it is very valuable to maintain a high degree of sustained investment, and achieved good results. BlackBerry and its rivals Google, Apple, Microsoft and Samsung joined the list in the 2014 "Global Hundred Innovation Agency" list released by Thomson Reuters, the second consecutive year in a row.

In addition, BlackBerry last year set up an independent business unit responsible for the patent portfolio to restore its business to its best state, and has issued a BlackBerry passport and Q20 two of the popular smartphone. All this shows that BlackBerry does not lag behind its main rivals in technology's core competencies. Although BlackBerry is still in the business predicament, but still retains the hope of the future. But the outside world usually thinks the BlackBerry has lost its core competitiveness, so it seems really wrong.

Enterprise business with unique security advantages

Thanks to years of deep ploughing, BlackBerry has accumulated profound technology and a large number of quality users in enterprise security services. BlackBerry's number of users has been falling, but still occupies an important position, thanks to recent declines in BlackBerry and competition from companies such as Apple and Samsung.

In response to the conflict between security and application, the BlackBerry BB10 has adopted a compromise approach to the core security use of native software and for personal applications compatible with Android software. At the same time, BlackBerry BB10 uses technology such as "BlackBerry Balance", which separates working data from private data to ensure security, which guarantees maximum security. In August 2013, Z10 and Q10 phones with BB10 systems were successfully certified by the U.S. Department of Defense.

From the 911 incident to the Japanese earthquake, and the launch of the BlackBerry Service system to cope with the crisis after the Sony film attack, the BlackBerry has fully demonstrated its technical advantage in traditional mobile phone security services. Unique information encryption and transmission methods, stable and safe operation of the system, making in the advanced business and national information security, the outstanding advantages of BlackBerry still no one can compare.

A new survey by the Pew Research Center shows that despite the proliferation of office technologies and the gradual emergence of business social networks, e-mail remains the most common tool in the workplace. 61% of people recognize the importance of the business tradition of mail, making BlackBerry still a big market potential in this area.

A potential QNX business

About BlackBerry, it is inseparable from its unique operating system. From the previous OS to today's BB10, the BlackBerry OS has been uniquely featured.

The new system BB10 is based on the QNX microkernel operating system, and QNX is not only used by BlackBerry on the phone. Also due to the high stability and security factors, widely used in automobiles, medical, aerospace, nuclear power plants, high-speed trains, casinos and so on. In these highly secure industries, BlackBerry QNX has a sizeable market share, and even Apple's car operating system is based on QNX.

The future development of the Internet is predicted by many people as the future of the interconnected universe. The BlackBerry QNX system will undoubtedly become a potential foundation for its future internet business, helping its revenue and profitability recovery. Chen revealed that BlackBerry will unveil its internet of things strategy in January 2015, and that it clearly sees the Internet as the main engine of growth for the future.

Gold deposits to be exploited: BBM

As a veteran instant messenger, BlackBerry BBM has been known for its safety, secrecy, quickness and stability. Because the BlackBerry service has been a by-product of the previous appearance, and the high cost of BlackBerrys to limit its development. But it does not prevent BBM from becoming a favorite among business elites and government officials.

With BBM's open access to Android and iOS platforms, there are now hundreds of millions of users, including more than 60 million high-end user groups. As the carrier of large data and future commercial advertisement, the value of BBM is seriously underestimated. If Facebook calculates the WhatsApp of 19 billion dollars for the 450 million users at the time, BBM is worth at least 204 billion dollars, calling it a gold mine to be exploited. Of course, how to develop this gold mine, perhaps the current BlackBerry has not found a suitable solution, the future of the BlackBerry to BBM independent development of the words you do not have to be surprised.

In addition, the BlackBerry is still sitting on 3.1 billion of dollars in cash and equivalent, equivalent to 55% of its market value, which is a domestic mobile phone manufacturers known as the 45 billion U.S. dollar valuation and the owner's equity is less than 400 million yuan situation, formed a sharp contrast. By making unremitting efforts to achieve positive cash flow and successfully make a profit in the last quarter, BlackBerry shows that its assets are in good shape.

Of course BlackBerry also has the revenue, the market share drops, BB10 quality application is scarce, the market adjustment is not agile and so on, these are the Chen team in the future must deal with the key. But in any case, when we analyse the future of BlackBerry, we should consider its disadvantages and shortcomings, and not overlook the other side of its advantages and strengths, so that we can evaluate it comprehensively and effectively.