The attraction of the Hand tour channel is no longer self promotion to future trend

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When Baidu rush to buy 91 wireless, the concept of hand travel has suddenly become the focus of industry attention, and from the international statistical information from Analysys that the hand tour in the past year has increased the number of five times times, the market share of more than more than 5 billion yuan, is twice times last year, from the market and the number of hand travel compared to see, There is clearly a suspicion that there is an oversupply of hand travel available on the market.

In particular, Baidu acquisition of hand-tour distribution channels, but also caused by the hands of the market group dozen chicken Blood, more and more hand-travel products are racing to imitate the development, but after a channel of exploitation, it seems to the development company, apparently no profit, In fact, some developers have begun to find ways to escape the control of hand-swim channels, through the promotion to increase revenue, Shanda is apparently its originator.

Abandoning 91 and 360, Shanda himself to promote millions of Arthur

Shanda as the game industry once the eldest brother, now development game can only through 91 wireless and 360 channel release, of course, this is also no way of things, who let this WTF this principle constantly staged it! It's amazing, of course, that this grand Gala seems to be starting to go through with Baidu and 360, Start their own marketing, the reason why the key is to spread through the channel to promote the cost is too expensive, 8630.html "> sometimes need to reach 28 split mode, which allows those game developers can only get scraps from the cold, so Shanda chose away from 91 wireless and 360."

Although the grand choice to promote their own game is helpless, this is enough to show that the current game channels in the hands of the market strength, but this strength can be transformed, when many hand-travel development company found that relying on the hand channel marketing costs far more than the cost of their own marketing, then choose to leave has become a trend. When this trend gradually formed, then the impact on the hands of the channel will also be more and more negative, because there is no hand-tour developers rival channel game content support, then the hands of the channel business days are not good.

The hand swims the channel and the developer should form the ecological balance

The monopoly of the hands of the channel to create the current strength of the hand tour, because the hands of the channel control of many mobile internet access, the introduction of flow into the hands of the channel of capital, but this capital if there is no wonderful game as content so also can not be seen by the vast number of users, From this point of view of the hands of the channel and open business is actually two interdependent relationship, if the hands of the channel by virtue of their own strength to weaken the interests of the developer, the result is the developers of the overall escape, this will eventually form a mutually-beneficial situation.

As the hand tour developers will be a large amount of money into the game quality, so in general, there will not be too much money spent on the operation, and if the cost of investment can not be recovered, it will be a destructive hand-travel enterprises, from this pattern of interest, Hands have developers for hand swim channel dependence is higher, but this high dependence is entirely due to the Hand tour company developed the game product is not attractive, if the attraction is very strong, perhaps as long as a little marketing cost can form the virus effect, for the enterprise to produce huge benefits, but when the game quality is poor, The more dependence on the channel, the result is the more the channel of disdain.

So to ensure the hand-swim channel and the dynamic balance between developers, the key is to see how the company developed the quality of products, only the premise of quality can promote the development of the whole hand travel industry, otherwise it is a kind of goose eggs, excessive consumer enthusiasm, and ultimately can only cause consumers away from the entire industry lonely. This article by www.qcrencai.com China Auto Talent Network first A5, original not easy to reprint please indicate the link!