The authenticity of information: Is your channel reliable?

Whenever there is a big social event, true or false information in the micro-letter, microblogging and other social media platforms in the rapid spread of black, users can not tell which information is true, which message is false, like the information of the "slug" flying, on Earth, which message is true?

With the gradual infiltration of mobile internet, micro-bo and micro-letter users of the coverage and penetration rate has also increased dramatically, but also as the two main channels for users to access information, two information sources a closed one open, they are UGC (user generated Content) mode of one of the representatives, is simply given a different attribute.

UGC products in a number of social events reflected in the incisively and vividly, in fact, whether micro-blogging or micro-credit, some people live in the information cocoon built by micro-blogs and micro-letters, spend most of their time indulging in their unique daliy me (my daily paper), and in essence the Daliy me is made up of daliy US (our daily) built. Information that is not true or false is rampant on the internet and on mobile internet.

Lack of information filtering mechanism

The micro-credit circle is a private information circulation platform developed on the basis of social networking. The information that the user spreads basically will not have very big filtration, as far as the true and false question is unable to discern, the friend Circle circulation Soul chicken soup, each kind of sale purchase, eats food, the news information fills, it does not have the media attribute, the information true and false all relies on individual judgment.

While Weibo also has a certain screening mechanism, but the authenticity of information is still unable to distinguish.

The common feature of microblogs and micro-letters is that can ensure that information to the fastest spread out, but the true and false information can not be identified, and when the spread of micro-bo, micro-letter information to thousands of information flow, true and false can not confirm, if there is a deliberate destruction of the release, coupled with the spread of ignorance, The spread of information will become dangerous.

All this is due to the fact that microblogs and micro-letters have social attributes that allow information to flow quickly, but the review layer cannot keep up with fast-moving information.

The poor information produced by the crowdsourcing

James Surowiecki Soloviki in the book The Wisdom of the masses (the Wisdom of crowds): In a sense, a large group of people are more intelligent than experts.

The Condorcet jury theorem also mentions that, assuming people are answering the same question, there are two possible answers, one wrong, one correct. It is assumed that every voter has more than 50% probability of answering the correct answer, and the jury theorem holds that the probability of majority response in a group can increase to 100% as the population expands.

The Condorcet of the jury theorem refers to the assumption that each individual in the group is more likely to make a mistake, and if so, the probability of majority correct decision will be reduced to zero as the group size increases.

Is that a group of people more intelligent than experts, or the error will increase with the size of the increase? In the two Yuan choice, if people do not know their own ignorance, people's answers will be inferior to the random situation.

It is clear that micro-blog, micro-trust by a large number of users of the information platform, on the one side produces true information, side also produces false information, a large number of users in uninformed circumstances, it is easy to not know true and false information spread, the spread of the user's own information on the true and false judgment, 100,000 users, the average forwarding each time, is the flow of 100,000 of information, the masses of information produced by the poor fermentation.

The "true" face of regression information

Information back to the initial state, the user still want to get the true information, rather than do not know the true and false information, as to whether the information is 140 words of the short, or tens of thousands of words of the long text (I think the long text of tens of thousands of words is Lai's wife's dog pants-and smelly and long), important? It doesn't matter.

Information to return to the "true face", one is the source of information, this involves the authority of information output. The other is the channel of information dissemination, users access to information channels in addition to micro-BO, micro-letter platforms, news clients and other platforms is also a large information access channels, in the authoritative, news client products because directly from the source of information on the screening, obviously more than UGC product Authority, in the distribution channels, contain the possibility of false information circulation.

The real professional information still has to return to the professional itself, as the channel of information access, how can less the figure of the news client? Only the news client is the real daliy me (my daily newspaper), Daliy us (our daily newspaper) is ultimately not suitable for the real channel of communication for big events.

China's current news client products have Sohu news, NetEase News, Tencent News and so on dozens of, as for the choice of news client products, is the user's own personal favorite issues, as to real access to real information. Weibo, micro-letter, news client is indispensable.

In the big data age, the noise always covers a weak and useful signal, and the value of the real information will become more and more obvious as the information flow speed is increasing.