The average Facebook user sees 1 billion video clips a day

Absrtact: Since June 2014, Facebook users have seen an average of 1 billion video clips per day. Yesterday Facebook released some video-related data to further encourage users, advertisers and video makers to make better use of the video. Data

Since June 2014, Facebook users have seen an average of 1 billion video clips a day. Yesterday Facebook released some video-related data to further encourage users, advertisers and video makers to make better use of the video.

Data suggest Facebook users are more enthusiastic about uploading videos than they did last year. The number of videos uploaded by each user in the world rose by 75%, and the U.S. region rose by 94%. This means that there is more video content in the user's information flow, which means that if you are a heavy user of Facebook, you are also a heavy consumer of the video content. In the United States, 50% of Facebook live users watch at least one video clip a day.

Facebook also cited Ellen DeGeneres and Time magazine as examples of what should be uploaded. It also emphasizes that as Facebook launches video AutoPlay and pays more attention to the mobile side, video content creators should pay attention to capturing people's eyeballs in the first frame of the video. Because the video that is automatically played in the feed stream is silent by default, only when people click to make a sound, so those videos that can attract attention even if they don't have an audio effect will often get more clicks, while the short and instant content is easier to shine on.

In short, Facebook is a frequent player on the video side, and Twitter will also launch its own video tool to support the 10-minute video file playback. The first edition supports files in MP4 and MOV two formats, and can only play video files on Twitter's own servers, such as videos on Youtube that won't play.

It is clear that both Twitter and Facebook have joined the race to compete with Youtube for video ads. Youtube is currently the largest online video player, and it is also looking for different video formats that cater to users and advertisers. Now that Twitter wants to build its own video library, Facebook is also leading users to create better content, and YouTube is stepping up.