The average number of items per cart in the website KPI series

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The best way to increase the average order is to get a good visitor and to make the visitor buy more goods while shopping.

I. Definition

The average number of items per cart is the average number of items in the shopping cart that has been billed.

Total Purchases/Checkout cart quantity = Average number of items per shopping cart

To get this value, the Web analytics tool or shopping system you use must be able to figure out how many items are in the checkout cart. If the calculation is not automatic, use the Excel function to compute. As long as you know the total number of items purchased and the number of shopping cart has been paid.

Ii. Forms of Expression

If there is a reduction in the average number of items per cart and the average order amount, put two metrics together in the Site KPI report to know what's deep inside.

Iii. expected objectives

According to the list of items, the average number of items per cart is nearly 1.0, and sometimes there is almost no trend of growth. At this point, the site KPI hardly brings meaningful information, but it is not, and the KPI gives a deeper insight into the visitor's purchase action, additional sales, and cross-selling.

Iv. Action

The opportunity to delve into the site's KPIs in order to drive additional sales and cross-selling. If you implement a new policy, but there is no change in the average number of items per shopping cart and the average order amount, you must continue to explore new measures.

If the site KPI falls sharply, you should review the recent changes with colleagues in the marketing department. Perhaps the amount of purchase of a single product increased, the purchase of a number of goods decreased. On the contrary, whether or not a push for additional sales and cross-selling is taken, the increase in the average number of items per shopping cart is a collection of more visitors or a promotional event that has a good effect.

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