The Awakening of Auto electric trader of second-hand car blind racket

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Second-hand car blind shot auto dealers no longer addicted to offline

With the rapid development of the national economy, the national purchasing power to upgrade, the car is no longer the exclusive, more and more cars to ordinary people, as a simple means of transport. Car dealers have also traded on the line from a few years ago, to the line to yell online trading patterns are changing.

It's hard to buy a car, it's difficult to trust a weak foundation

In the past few years, the car has not been a mass consumer products, the corresponding majority of the car's expertise is not too understanding. Many people and families have to buy a car as a big event, in the car when the various look at the data, but not too clear, choose a car is very tangled.

The new car is so, the purchase of second-hand cars is tangled. Theoretically speaking, just stepping into the workplace of the new, in the want to buy a car, the economy is not well-off situation, to start a second-hand car is very appropriate. After all, buying used cars can save a lot of money than buying a new car, and do not have to pay the purchase tax or anything, cost-effective or very high. However, according to Shang in the circle of friends, if most people have to buy a car plan when most will directly consider the purchase of new cars, the general feeling that the cost of second-hand cars too high, do not know the car, afraid of the choice of the car or the value of the price mismatch. At the same time, as the public purchasing power continues to rise, more people tend to change cars frequently to boost their driving experience, instead of being a car for 10 years and eight years. The replacement of vehicles virtually produces the huge demand of the second-hand car trading market. It is understood that many people tend to complete the second-hand car transactions between friends, will be less than the second-hand market to buy. The middle of the difference is the lack of professional knowledge of the car buyers and the brand power of the vehicle, lack of trust, the transaction process will become extremely difficult.

In the second-hand market, car owners tend to be in a passive position, can not have a clear understanding of their own vehicle value. In the transaction, the buyer and the seller's interests are conflicting, in a sense, both sides of the information is asymmetric, is not conducive to the owner to make the transaction decision. Third-party second-hand car trading platform to a certain extent can solve the information asymmetry between the two parties, according to the two sides of the real information fast matching, both sides have a reasonable choice, and to a certain extent, the value of consumer rights.

At present, there are some manufacturers in the market to try to do second-hand car trading intermediary platform, but also in the efforts to build a public-trust second-hand car trading platform. However, at present, most of the second-hand car trading platform is still part of the second-hand car trading market or used car dealers to build, so it will be more prone to manufacturers that when the referee and when the situation of athletes, long-term will lose their credibility.

It is understood that Shanghai's new car service company, which sells cars for consumers, focuses on the third party trading platform for second-hand trading. Car owners can only take 3 steps to open a new second-hand car to sell the car online, instant receipts, buy new cars. In the current open to help sell the area, we can open a new second-hand car to sell the network (www.kx.cn) experience.

Innovation of the mode of thinking transformation

On the market most of the second-hand car trading process is the vehicle operator inspection valuation, satisfactory completion of transaction procedures. In this process, due to lack of professional knowledge, many owners can not clearly understand their own old car value, in the transaction process in a passive state. Moreover, in the course of trading, there is conflict between the interests of the car dealer and the owner, the car price is high, the car dealer will earn less and vice versa.

Open a new second-hand car to sell away is a light asset route, open new neither overcharging, nor sell cars, only for car dealers and owners to do the guide, to help owners understand their own car value and help the vehicle to enhance the credibility of the car to achieve a fast matching transaction of second-hand cars.

In the author's view, the new model belongs to innovative thinking, can also be called the Internet thinking transformation of second-hand car dealers. Internet thinking is not simply said to use the online way to sell products, but more close to users, understand the needs of users, mining users pain points.

We can take a look at the new how to solve the user pain point:

1, open new customers from the reservation test, to the vehicle assessment, and then to the transfer transaction of one-stop service.

The evaluation of old cars is an important part of the second-hand car trading process, which often takes a long time in the traditional second-hand car trade. And, based on distrust, car owners do not necessarily satisfied with the valuation of the vehicle, virtually will increase the transaction costs of second-hand cars. Open the new use of the appointment mode, 30 minutes to complete the field test of the old car, greatly saving the trading time of second-hand cars. From the appointment detection to the vehicle evaluation, and then to the old car trade, open new used cars to sell to provide one-stop service.

2, the role of new car sales consultant to help customers sell cars at reasonable prices.

Blind shot, as the name implies is opaque multi-party set bidding. The old car completes the inspection report, opens the new cooperation Car Chamber of Commerce according to the appraisal report to unify the bidding at the fixed time, each vehicle merchant is cannot see the other vehicle merchant's quotation, the old car transaction price for all bidders the highest price. In addition, if the owner is not satisfied with the final transaction price, can also cancel the transaction, the auction again. Blind shot to maximize the protection of the user's interests and save the user's comparative cost, to the most rapid and efficient collection of satisfactory quotes. A new role as a car-selling consultant to help customers sell their cars at reasonable prices.

3, Integrity System Protection

In the confirmation of the transaction, the new platform will be used to guarantee the old car, the vehicle will be recheck to obtain the latest condition, for the owners and car dealers to protect the legitimate rights and interests to avoid the process of dealing with the responsibility of the unclear situation. At the same time, the new second-hand car trading process is supported by the credit system, the vehicle trader defaults need to pay a fine.

Individual or more highly recommended the new type of light asset trading platform model, open new as a platform is not necessary to hoard second-hand cars, reduce their financial pressure. In the protection of users of the experience of selling cars, open new and will not compete with the second-hand car manufacturers, can better connect the buyer and seller.

On the platform, open new more as the user's sales consultant, in the protection of both sides of the reasonable rights and interests, reduce the cost of selling cars. Based on the new and car dealers to establish a common credit system, open to enhance the user experience, can provide one-stop service. Platform can also be based on the fundamental transaction information asymmetry and other issues to reassure users of the sale of cars, reduce transaction costs, advocate the value of the seller's interests.

On the basis of successful cases, the new open can also quickly realize the expansion of different places. Friends who are interested in car dealers and new light asset models can also add a new market center micro-signal: Kxhulei to communicate.

Over the past two years, the internet has been talking about the subversion of traditional industries. In the author's opinion, the Internet and the traditional industry integration, even more appropriate. Traditional industry resources or the nature of business, the development of the Internet is only to add color to the business, rather than the business as a white or black paper. Shang believes that, under the Internet, there will be more industries open to new models, through the Internet model of light assets and the integration of traditional industries, rather than internet companies to reinvent a traditional enterprise.

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