The back of the bull's share price rose: Play the special sale to build the online travel only product will

Before the listing, I have analyzed it and the only product will be very similar, such as the pace of the loss of the listing, such as strong follow-up development potential. And the original only goods will be listed before, some people are not optimistic about the market, there are some think Ota field before the Art dragon, there is a side to go where, passers-by are difficult to have the opportunity to break the siege. In the shadow of this inertia thinking, the bull seems to stumble on the city, but soon to use the actual performance of the market to break the view. And the recent media attention to the strong way Newter selling channels, but also will be the only model moved to the online tourism, and, to create a more than the only product will be more time-sensitive big platform. A lot of professional media analysis, special sale channel's only product will pattern and the continuous concern of capital, is the main reason that the bull stock rose.

The Bulls have continued to rally in recent days, with shares already up a full time from around $9 trillion, to around $17 trillion and nearly $900 million trillion in market capitalisation. I have analyzed the market, the business model is different from the traditional OTA, is directly into the specific tourism products online tourism retail business, on-line focus on the sale of tourism products, the model is lighter, while offline with hundreds of tourism advisers and more than 10 tourist centers, the model is heavier.

This model is equal to first from the service side to enhance the user experience, in turn, the sales end of the growth, and the retail electric business model closest to, and commendable is that its marketing costs have been continuously controlled between the sputter, this performance is excellent, but also the General Electric business can not do. On the other hand, why not use the cow as a manufacturer of electricity?

It is perfectly OK to think so. The way cattle sell a tourism product, in essence, the difference between the physical goods is not large, these products can be packaged for sale, sell A is a, the previous Ctrip and art Dragon to sell the hotel and air tickets, the way cattle are selling tourism products, and these tourism products customer price is not low. If the offline travel agency can be accustomed to the route as an efficient online sales channel, it seems to be a blue ocean.

and tourism products have a characteristic, that is timeliness and immediacy, unlike physical goods can put a place to sell. At present, there is a problem in the tourism industry, because of the supplier control and the inventory is higher, the sales of the tail is a problem. As a result, the Newter on April 11, and launched a "way to sell", through the limited snapping of sales of special tourism products. This action is very much like the only product will be, also become a big driver of the recent stock prices.

The outbound tour of the cattle has an advantage, every 10 Chinese tourists to the Maldives, there is a passer-by sent out. Take the Maldives tour, the bottom of the line even if you can do 9999 Yuan double fly, may not have the right channels to locate the precise crowd to sell out. And the sale of these special tourism products to the passers-by to sell, is basically a second light. April 25 Newter sales of "Phuket 4 night 6th" products, 1 minutes to sell 200 locations, this speed, can let all the traditional travel agencies marvel, imagine, if it is through the traditional society to sell, even if 200 people already know the special sale of information, I believe that the traditional society will not have such a high efficiency and enough manpower to achieve such a fast sale. Market supply and demand can not find each other's problems, in transit Newter sold on a very good solution. In essence, tourism products are more suitable for special sale than physical goods, saying that it is the only product of online travel that is not too much.

After the launch of the special sale channel, the many traditional travel agencies welcomed, which for the efficient solution of their inventory and tail-list problems, help greatly. At present, the bull has put more resources into the special sale channel, and repeatedly stressed that the platform is open, all qualified suppliers can join, the intention to create an entry level platform is quite obvious. In addition, the bull is not in a hurry to profit from it, the platform can be even bigger. Highly competitive product prices, not reducing the double standard of product quality, can attract a large number of users, in turn, to further enhance the tourism product distribution capacity, as suppliers and consumers are dependent on this platform, the formation of user habits, the value will be enormous.

Some people may ask, at the same time of low price, how to guarantee product quality? First of all, the special sale channel has the same access mechanism as other conventional products, and the professional supplier Quality Management team has not lowered the standard for the special sale products. Secondly, the characteristics of special selling channel products, in fact, has been very good to ensure the high quality of products. From the group tour products, the general number of tail goods are less, snapping up the tail goods consumers, also enjoy the same group tour products and other consumers, including air tickets, hotels, attractions arrangements and tour guides and other services; from the self-help tour, Consumers are getting tickets and hotels that are at a more favorable price and are likely to have higher prices for conventional products.

People to China's online tourism market has long been a misunderstanding, will be ctrip and art such as OTA as the perfect sample of online travel. In fact, the specific tourism links are not connected to the Ctrip and art dragon, can only be regarded as the "infrastructure" of online travel, to solve the online booking of the traveler's accommodation and travel problems. In addition to hotels and air tickets, there is actually a blue sea market for online travel, and the online booking service for tourism products will usher in a period of great development in the coming years.

The same as the only product, passers-by are also low market losses listed, only the model is after a struggle to gradually be recognized by the market, and in the only product will effect on the background, the business model of the life of the bull is quickly found in the market, and then in the stock price to give its recognition. This is in fact the recognition of a business trend, that is, more and more tourism links in the future will be more and more technical means of the implementation of modular and standardized, and gradually online, even personalized tourism will usher that day.

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