The back of the microblog

A few days ago, just a friend pointed out that many of the shortcomings of Weibo, whether correct or wrong peremptorily thousands of words. I could not help but write the opposite view of myself. Alas, again be buckle a hat to say Sina to say extremely. In fact, there is no AH. The shortcomings of Weibo, I can also spray. But for the wrong things to say, I would like to explore. Refute, in fact, only on the point of view.

From Faye Wong announced the divorce, to help Feng headlines, to Lihondi released his girlfriend. Starting in September, the outbreak of microblogs in this quarter was refreshed again and again. Divorce, marriage is the subject of these outbreaks. Seems to be rushing to have a pony? Often when these things happen, really by these messages to occupy the screen. Almost every refresh avoids seeing the relevant message.

Faye Wong divorced the news, within 24 hours of interactive transmission of more than 150W times, directly covering hundreds of millions of users. Such a set of data, whether for microblogging marketing users, or to do marketing friends are certainly surprised, Marvel. After that, it's the day after. When I saw this microblogging boom, I wanted to use a newer mobile phone to post the news, or to add a suitable link to the microblog. Perhaps only this Weibo has saved an Internet business, and renewed its vitality with a bankrupt enterprise. 24 hours, behind the 150W, is Weibo users.

Feng the headlines. Too many coincidences have achieved such a topic. Without a headline, it's the result of multiple headlines. The story of Feng's headlines will be remembered by the user for months to come. The topic currently has a nearly 200W of discussion. What is the concept of 200W discussion? It is the 500-600w of the Chinese partners who are close to the next stall. The topic of Chinese partners to the previous propaganda, to the film after the broadcast of the various parties praised, to the later 523 million box-office. And the Feng on the headline span, 10 days to achieve the 200W value. Behind this, is also the microblogging user.

Wang and Yundi all show their girlfriends on 27th. In 24 hours, the 2-person interactions were reached at 180W and 40W respectively. The heat of the 2 topics, from the number, and the two days of contact with the situation is not too much language to describe. This is also a miracle. The 2 hot spots produced on the same day not only concealed the sharpness of one side but promoted each other and widened the influence of each other. This is also special for Wang Leehom and Yundi to be able to achieve. Yes, these numbers are also Twitter users.

I'm sorry. I have also mentioned a few well-known cases and data. People who seem to want to show that Twitter is not less active will mention these cases. Yes, but I also know that some friends will doubt. The data may also have water. Then we think that the data is likely to have water.

When it comes to this, sell it first. Do you remember the first time you held hands and kissed? is not restrain the inner excitement, all kinds of deer bump bang bang. A few years later, the hand still holding, kiss is still. But the deer hasn't hit for a long time. However, we still love that person.

In fact, it's all true, and so is Weibo. First have to go through an exciting period of excitement, and then slowly become insipid. But, after the insipid, love is still there. Insipid generation, in fact, the user's threshold has changed. Threshold, also known as threshold intensity, refers to the minimum amount of stimulation required to release a behavioral response. In general, the threshold size is fixed, and in the complex behavior, the threshold is affected by various environmental conditions and animal physiological conditions. When a behavior is more difficult to release, the threshold is increased, and when a behavior is easier to release, the threshold is dropped. Some of the main reasons for micro-Borrie's initial grassroots size are that the user's thresholds are too low. From the blog age suddenly to the fast of the Weibo era and love the jokes and soul chicken soup. 4 years, the platform has developed, the user has matured, but at present many friends to the joke and the Soul chicken soup completely immunity even to oppose? Some friends make it clear that they hate to see jokes and chicken soup in a micro-trust circle. See, want to pull black.

At the moment, it seems that only public events, or major acts of celebrity celebrities, can lead to an explosion without any surprises. All of this, however, has changed the threshold of Weibo users. So from a personal point of view, how can micro bo grasp the stimulation of the user's threshold, so as to arouse the user's interest? Because, the well-known star's marriage break up and so on information frequently, actually also stimulates the user's nerve, changes the threshold value. Here, pretend that we and Weibo are married for a couple of years. Try to diagnose the current situation.

One, insipid life appeared both sides understand interesting things. So insipid life may be a lot of talk and produce communication. This corresponds to the microblogging is a new topic, whether man-made, or with the social nature of the topic. This time is generally very easy to produce topic peak. From "The good voice of China" to "I am a Singer", in the present "where is Dad", is not so?

Second, the emergence of new members in life, to adjust the atmosphere and harmonious relations between the two sides. This corresponds to the microblogging that there are new members to join, or has been a long time the user has a new play. Sofa Emperor Ye, do you know the teenager in Hakata? In fact, just a year. That is, a lot of friends are crying for a decline in microblogging activity at the end of 12. Actually once thought, Chen Yao's micro Bojo is to change a kind of play, class ye like, whether can achieve a point of praise elder sister?

Third, open mind, accept must be insipid facts, love into family. Do not say that is an Internet product, is the husband and wife must also have the passion to retreat, that more is the evolution of the family.

Marriage and love, there will be a lot of divorce and the existence of a breakup. Therefore, the microblog will have the user's departure is also completely normal. But how many lovelorn after the divorce, miss the former good. But at this point, you don't want to admit it?