The bad link one step

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Matt Cutts and Eric Enge went on to talk about the tool bait.

Tool bait, widget bait, refers to write a small program, like many blog sidebar put a very interesting small application tools, attract others on the blog, Shun with in the inside put a link.

(Another day, a detailed description of a SEO using tool bait from success to overdo the case of punishment.) )

Matt Cutts also mentioned the gadget bait at the SMX convention. In Google's eyes, the original tool bait is the site counter garbage. Webmaster Register a Web counter service, put on their own web page. But what the webmaster does not know is that the counter code is likely to contain hidden links, such as using noscript,javascript or clickable picture links. These links may point to websites that sell drugs, sell loans, and so on.

This tool bait is good or bad, and some of the questions to consider are whether the link is hidden or not. Can the picture be clicked? is the link hidden in code such as NoScript? This is bad for the user.

How high is the tool correlation? A good correlation tool example is an Ubuntu gadget that displays Ubuntu (a linux-based operating system) for how many days left until the official release date. is a simple countdown timer that links to ubuntu.com. The person who put the tool on the site knows exactly what they are doing and is fully consistent with the relevance of the topic.

Eric Enge asked, so in a deep step, if the link is not hidden, but not related to the topic, how to do? Matt Cutts doesn't have a very clear answer, just saying that the tool bait is like any other common link bait, and Google's requirement is that the person who puts the link must know that there is a link in the code and knows where to link it, so the link is meant to be edited. If someone is tricked into putting a tool with links, and he doesn't know there is a link to a spam site, that's not what Google wants.

can also be judged by the link target quality, link to the development of gadgets that the site, or link to a completely unrelated third-party Web site? This is also related to the topic. Because a link to a third party is likely to mean that this is a sale or a paid link. Links to third parties are easily detected.

Linked text is also a factor. If the link text is just a site name, this is not the same as the link to the stacked keyword. And how many links are included in the gadget. If you have a bunch of links, it's too much.

Another important point is, does the person who put the tool know that the gadget contains links? Some tools in the Web page, the link is hidden in the user clause 26th, and so on, in fact, users will not know that there is such a link. So what Google is hoping for is that users are fully aware of the links in the tool and, ideally, relevance.

Similar to this is such as WP blog template, Google judge is a good link bait or garbage and tool bait is not much difference, but also to see whether it is clear to tell users have such links, can not be hidden and related.

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