The bank's counterattack: a foray into internet finance by electric dealers

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The glamour of internet finance has been revealed. Just as Alibaba has aggressively entered the financial sector, the traditional banking financial institutions have quietly started e-commerce business.

The most typical is the construction bank, its April 2011 and Alibaba failed to cooperate, June 2012 launched the electric business platform "good business", operating six months to achieve the transaction amount of more than 3 billion yuan.

In addition to CCB, the Bank of communications, "the exchange of Bo Hui", "cloud shopping" and other banks, such as banking electric dealers are also on line. According to the "Finance and Economics national weekly" reporter understands, has the ambition to build the electric commerce platform not only these several banks, including ICBC, China Merchants Bank, Citic Bank, Everbright Bank and so on have already in the preparation or the test self built electric commerce platform.

The banking industry has become a trend of financial media, the original competition, the power of the company can be the traditional bank profit model to find another export? Ding, deputy governor of China Merchants Bank, said more about the real intention of bankers, "Banks to do business, the key to the bank's customers locked up."

Catch the Internet

China Merchants Bank is the first time to grasp the development of the Internet, by virtue of "one card" developed into the sixth largest Chinese bank. At the moment, many banks are aware of the IT attributes of the banking industry, especially in the face of the double pressure of interest rate liberalization and financial deregulation, and the banks do not want to miss the opportunity to develop new opportunities.

June 28, 2012, the construction Bank as the financial institution's first "crab-eating Man", launched a "good business" E-commerce financial services Platform for enterprises engaged in E-commerce and individual customers to provide product information release, online transactions, payment settlement, installment, financing loans, funds custody, real estate transactions and other services.

This is the CCB in cooperation with Alibaba failed to make a quick response. In CCB's view, the Internet financial market has been real in the eyes, such as not to be the traditional electric dealers will be divided.

Bong, vice president of CCB, pointed out at a recent promotion meeting that customers need not only static financial support, but also business flow, information flow and logistics docking financial services support. CCB In addition to a single customer financial support, but also for its customer network and customer chain to provide services, it is based on this, CCB built a good business platform.

It is learned that in the field of electrical business services, good and financial business to provide business-to-business and customer operating mode, covering the wholesale, retail, housing transactions and other fields, in financial services, to provide customers from the payment of settlement, custody, security to the financing services of the full range of financial services.

The purpose of CCB is to use the funds flow, settlement, credit and payment functions of the business platform to enhance the customer's viscosity and the value of large data mining, and innovate the traditional e-commerce mode.

Not only the construction of banks into the field of electricity, including China Merchants Bank, and so on, have begun to layout the electric business.

China Merchants Bank has set up an E-commerce company in Shanghai, in addition to the operation of travel business, the next step is to launch the sale of luxury goods to the electric business platform. Ding to our correspondent pointed out that the bank is not trying to make money through the electricity business, the aim is to stabilize customers, bonding customers, customer service, only to the bank's customers to provide electrical business services.

In addition, CITIC Bank's relevant officials pointed out that Citic Bank set up a new network banking department, is building a financial category mall, has been carried out in-house testing. such as financial mall development to a certain stage, the bank has accumulated the experience of doing the electrical business, and then to do the ordinary products online mall.

Similarly, Everbright Bank's strategy is to build the online Everbright Bank, which highlights the online business hall. This online business hall can not only buy precious metals, all kinds of goods, wealth management products, as well as travel and other products, but also mainly want to open up through the online service line of the links.

But the bank did not intend to build another Taobao or Beijing east. Analysys International analyst Meng that, from the user's point of view, the enterprise and personal net are deepened, the entire bank's users and the Internet users are highly coincident, therefore, the bank has the power to expand the business of electricity.

Advantages of the bank's electric quotient

The influence of electric power has been obvious to all, especially in the 2012-year double 11 of the buying, the charm of the electric quotient is amazing, Taobao's turnover on the day reached 19.1 billion yuan.

Compared to the traditional electric dealer, the line six months long the construction of good and business, the cumulative registered member of 500,000 households, has been certified online Enterprise customer number nearly million, but the total transaction amount of only more than 3 billion yuan. In addition, the scale of financing is less than 1 billion yuan.

What are the advantages of banks moving from traditional financial sectors to emerging internet power providers?

CITIC Bank Electronic Banking department general manager Chen Shujun that the commercial banks have a lot of public customers, these are a large number of public clients are manufacturing enterprises, which determines that the bank has sufficient supply. In addition, commercial banks have a large number of individual customers, can as buyers, have a large number of buyers resources.

At the same time, the electric business is a burning money industry. At present, most of the domestic electric dealers have venture capital, the investment return requirements are very high, many electric dealers are subject to this, at any time there is the risk of capital chain rupture. In this regard, Chen Shujun that the financial strength of commercial banks, will not have such a problem.

Talking about the original intention of entering the electric business, CCB said that it is aimed at the e-commerce process of the lack of financial services. In terms of transaction management, capital Management, safety and convenience, the financial services for the electric dealers are not enough, especially in the credit support is close to the blank, the bank is bound to need to enter.

"We are not building another Taobao. Liu Gallong, general manager of ICBC Credit Card center, points out that economies of scale and distribution are very important in the mature field of electrical business. CMB to do is the standard products, distribution is very convenient.

Inevitably, the bank to carry out the electricity quotient also has its insufficiency, among them the biggest shortcoming is the bank lacks the electricity quotient talented person. Chen Shujun that the commercial banks have traditional financial talent, but lack of talent to understand the electrical business. In addition, the internal control of commercial banks more rigorous, the process is relatively long, and the electric business is fast, demanding rapid response, this is prone to conflict. At the same time, the bank and the electricity quotient is worse than the service consciousness.

In addition, warehousing, logistics and other factors are also the short board of the bank, but in fact, the purpose of the bank is not the same as the traditional electric dealers. For the banks, whether they are business-to-business or not, it is their development priority to carry more financial services in their overall business.

The risk of profit

Different from the pure electricity business platform profit model, the construction Bank of the good and financial business in the electric business services to customers fully benefit. In order to support the growth of business, CCB to provide free shop rent, free Trading Commission, free service fees, fee remission transaction fees and a series of financial services.

Meng that the bank's main appeal is the extension of the traditional business. The profit margin of the bank's electric dealer and the traditional electric dealer is not a horizontal line. Banks own financial profit margins are relatively high, but not from doing internet business acquisition, but by doing the internet business to better serve customers, so that the line of financial services to the online extension. Then there is the way through the Internet to lower costs and more effective access to small business loan financing business.

In the short term, the current bank is mainly investment, the user's activity is not high enough, trading volume is less than the traditional 1 per thousand.

Xu, general manager of CCB Electronic Banking department, said that since the launch of the good and financial business platform, the transaction volume of the client is better than that of business-to-business, at present the E-commerce platform is mainly focused on the customer experience, product layout and other basic aspects of the operation.

The international research of Analysys thinks that internet finance is the future development direction, among them is the bank to build the electric business platform, or more with the existing electric business cooperation, depending on the bank in the search for the ultimate goal of the path of choice, this path is uncertain, but the future of the bank more towards the internet direction is an inevitable trend.

At the same time, for the traditional banking, the electric business is a new field, there is no clear regulatory system. "No banks are allowed to do this business. CCB did so, the CBRC did not say not to allow, the trade and Industry Bureau also did not comment. This aspect, the policy should be further clear, otherwise the commercial bank exists certain policy risk. "Chen Shujun points out.