The basic accomplishment of "charm personality body" of Ma Jiajia entrepreneur

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From the perspective of corporate public relations, the past popular corporate chronological information content has been too inflexible, based on the founder of the Chuan content dissemination is ushering in a prosperous period.

Recently, the horse Jia Jia--a beauty erotic supplies boss--the internet thinking ppt in the micro-letter friend Circle came, quite popular. Borrow Rough Lo Zhenyu teacher A noun, we can say so: This body is dressed all kinds of temperament and equipment of the third, is the 2013 "charm personality body" pushed to the last small climax.

"Charm personality" is very important in all walks of life, such as the film and television industry's big stars, the talk show Montana of the host world, the corner in the drama, the Super Chef in the restaurant, the star manager in the business world, and so on, the powerful "charm personality body" is not the body where the force is, the personal aura penetrates the shadow of the structure, Shining directly on the various fans.

But Ma Jiajia topic of hot, let little West especially want to say the topic is, an entrepreneur's "charm personality body" of the basic self-cultivation is what?

Why focus on the entrepreneur's "glamour personality"? Because for the entrepreneur, his character and product in the capital, media and the user's eyes, are still in the examination period. The probation period is also the critical period. In this period, the entrepreneur must maintain the best state, high-spirited morale, and effective strategy. The comprehensive embodiment of these factors, we can simply be summed up as a complete charm of the personality body construction process.

In addition, from the input-output ratio, in fact, marketing founder charm personality is more cost-effective than marketing company image. Compared with the latter, the former is more stereoscopic, more human and more like. The founder of the living to the front of a station, compared to the vision he said, the pictures of the pie Ah, are more convincing.

Of course, at present, more and more domestic entrepreneurs, out of spontaneous or consciously to build a charm personality is increasingly rich practice, but in many companies there, but also as a market for the dissemination of an important task, and now we want to emphasize that this is to be regarded as a "priority task."

So how should an entrepreneur build his own charismatic personality, Ma Jiajia classmate in her PPT mentioned a "first, and then from the black, then narcissism" formula, Konishi think horse classmate still have flirt with the composition of teachers, so they searched think of N hour, come up with such a routine. If you enumerate the key elements of an entrepreneur's charismatic personality, Konishi that you should include at least the following five basic dimensions.

First, entrepreneurial people.

Entrepreneurs need to have a lot of characteristics, but the most important thing is to dare to dare to do, have a strong executive power, to let capital, the media to see you almost burst into the attitude. Entrepreneurs are generally not like the star managers of the old fritters, there are a series of dazzling experience. They do one thing, they may lack arguments, but they cannot lack an attitude. For example, Baidu boss Robin Li, in 2001, asked to transform the independent search engine site, the shareholders objected, angrily fell the phone, and threatened to quit. What's the final result? Baidu successfully weathered the storm and made it to the city. Shareholders say "It's your attitude, not your argument that touched us." "Again such as Wang, from rice, to school, and then to the United States Regiment, the more setbacks, the entrepreneurial road almost fierce unstoppable." This entrepreneur, not only VC like, even the media, ordinary users also like, because there are topics, there are stories.

Second, management strongman.

Unless very few, the entrepreneur will want to go farther with the enterprise which oneself start. But there has to be a prerequisite, the entrepreneurial skills of the short board to be replenished as soon as possible. For example, management is an inability or lack of skills, all entrepreneurs are born, born to lead, or have to strengthen the lessons in the day after tomorrow, learn how to become a leader. So you will see, whether MA, Robin Li, such as the first generation of the big guy, or like Liu, Wang such an up-and-coming, in a certain stage of entrepreneurship, will emphasize its leadership management characteristics. This growth in management capacity is not just a show to outsiders, but it is also really going to be strengthened internally. This is the only way to minimize the likelihood that the future will be eliminated.

Its third, technical cow person.

In the field of Internet, the technical background of the entrepreneur should not need to be emphasized. Either you write the code, or you do the architecture, or you are at least a product manager. The so-called technology drives the future, without technology you have no future. This, from Silicon Valley to Zhongguancun, is basically the reason. So you will also see, even if the big guy is already famous, will also from time to come out a piece of tidbits, say what again send an email on a product details to give a comment and so on. What about the big guys, and the more versatile entrepreneurs? At least you have to convince the capital that you won't be fooled by people who know the technology.

Its four, the life interesting person.

Originally wanted to write "the life of the talent", but later think or forget. The talent is better, but it is too inhuman to ask the entrepreneurs who are hard to get busy to reach this level. However, why to add this, that is because the Internet has developed to today, with People's daily life, spiritual needs have been combined more closely, and the existing and future many entrepreneurial projects are based on this. We don't require all entrepreneurs to stand at the crossroads of science and art like Steve Jobs, but we think that if Ma Jiajia is not usually in touch with sex goods, she should not be able to get the business so thoroughly. In the same way, if you're doing an entrepreneurial project in a field, you must think it's interesting. If you are boring in life, it may be more than a failure, the failure of the girls, it is estimated that entrepreneurship will fail.

Five, some kind of a loser.

The horse classmate said, will be from black. Indeed, a charismatic personality that can capture more fans must give up doing the almighty, otherwise it will be thought to be too high to be rejected by fans forever. But choose to be "a certain type of loser" also have to choose carefully, remember to stay away from Achilles heel, such as horse students can choose to send the line, but if the choice of career line is not enough sexy reasonable. Choose the former words, a bunch of cock silk female in that Marvel, alas even if the horse classmate also have these small trouble, let alone me; but if the latter, wow plug, mishap, goodbye. Another example is the legend of Mr Yu and Charles Zhang, the two big boss of the good mother. Two mother's little story on the scene, a bunch of female students to two entrepreneurs photos, at that time the hand on the chest: OMG, you have so small weak weak when, so cute. As a result, the image of two people in the glow of motherly love is more humane. So, the other essential skill of the entrepreneur (in fact everybody is universal) is to be in time weakness, lest the cowhide blow. No one is perfect, just like Chu Liuxiang's nose is not very bright, you have to believe that a small weakness, will not cover up your as the entrepreneur handsome on the other side, but will make you look more authentic, more lovely.

Above, is the small West summed up an entrepreneur to build a charm personality body of the five dimensions of self-cultivation. For startups, if you can according to these five aspects, in sequence, the founder of the charm of the personality of the mold (must be both internal and external repair Kazakhstan), Xiao Xi believe that there should be no big gaps.

Finally, we can take some evidence from some seemingly more serious angles. Now the whole marketing communication of the social background, should say that has been collectively farewell to the kind of grand narrative, into the "small era." The creation of God has become more and more difficult, and all the solemn decency of the past has been passively dispelled in all sorts of banter. From the perspective of corporate public relations, the past popular enterprise chronological information content has been too inflexible, based on founder Chuan content dissemination is ushering in a prosperous period. In such an era, internal mail, internal speech has been openly spread, from Taiji Zen tea, spice supplies to photo albums, small tomatoes and so can all into the play, my entrepreneurs students, you have what can be shy pinch?