The basic factors that affect the ranking of websites

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In the online world, there are tens of billions of of pages. Search engines classify and rank most of them. As more and more people look for things through search engines, search engine rankings are important for Web pages, which also directly spawn a new ecosystem – Search engine optimization (SEO).

For many people, SEO may also appear unfamiliar or mysterious. In fact, I would say that SEO is very simple. Below I will talk about the basic principles of SEO, as long as you follow these simple principles, put more energy into the content of your site to build, so that your site really become visitors like the site, then your site will naturally get a good ranking!

I. Website content.

Site content should be rich, your site can get visitors like, on this basis, page content editors should consider the following questions to ensure that your site content with the corresponding keywords.

A. Title of the Web page. The page title is later descriptive. Outlines the theme of the page. It is best to include keywords in it. Remember that headings do not accumulate keywords, the idea that the more titles pile up, the better the ranking is wrong.

B. The main content of the page should contain keywords. This directly affects whether your site is related to keywords. Remember, the search engine is not a person, it can only through the content of the page to identify the site with those keywords related. The machine does not understand that "plexiglass" and "acrylic" are the same thing. So your site if you want to "acrylic" has a good ranking, then the content is full of plexiglass, is no help.

C. The relevance of the beginning and bottom content of the page to the keyword.

D. The beginning of a paragraph is related to the keyword. For example, H1, H2, H3 tags preferably contain keywords.

E. For hyperlinks in Web pages, both internally and externally, the connection text as much as possible contains keywords.

F. Picture, the name of the page as far as possible using keywords or search engines can understand the code. Correct pinyin can be understood by search engines.

H. Preparation of meta attributes. As far as possible with the accurate, has the generality and with the key word very related content to elaborate.

I. The alt attribute of the picture is written.

J. Site content is timely and constantly updated

Second, inside and outside connection.

The connection can be understood as the bridge between the pages, a page is an information island in the sea of the Internet. No connection, search engine difficult to find the page. It is recommended that you spend more time on the internal connection of the website itself. Because it is long-term, stable, controllable.

A. Total number of connections

B. Linking the page itself to the PR worthy and authoritative

C. Whether the connection page is relevant to your page content

D. Whether the connected text is related to the keyword

E. Time of connection. Less than 3-6 months of connection, has been increasingly ignored by search engines.

F. One-way connections are better connected to each other

G. The number of connections to the page itself, especially more than 100 connected pages, even if connected to your Web page, there is not much meaning to you.

H. The speed at which the connection is increased.

I. The speed at which the link page itself is updated by Google. Some pages, search engines are updated in half a year, for you, also basically means that there is no meaning.

Third, the disadvantage of the ranking factors.

A. Stacked keywords in any form.

B. Various forms of jumping bricks.

C. Mirror to Page

D. Door page. That gives visitors and search engines different pages

E. Illegal content. including drugs, pornography, gambling information.

F. Infringement. Especially for Yahoo and Google. If the infringement is confirmed, your site will be deleted from the search results. This is an explicit requirement for search engines by the relevant laws of the United States.

G. Interconnected groups. A large number of websites are interconnected.

H. Domain name is included in the search engine time is too short. Domain name by the search engine collection time does not exceed 6 months, easy to trigger sandbox effect. In this regard, English keywords are stricter than Chinese. Chinese, a new domain name, currently can avoid sandbox effect.

I. Manufacturing a large number of connections in a short time

J. The content and rankings of the website obviously do not want to meet. Some customers of the site is very abusive, always say can be in the front, then ask him, he felt compared with other sites, he thinks his site is more qualified to row the front?

All the principles mentioned above must be made under the following conditions:

1. Refers to the content of the search engine can understand the content. Animation, pictures, etc. containing more relevant content is meaningless.

2. To your site rankings can have an impact on the page, it must itself be indexed by search engines and constantly updated.

3. All methods should be improved on the basis of ensuring the overall appearance of the Web page and the readability of the whole content.

4. Follow the website quality Guide presented by the search engines.