The basic points of the layout of Enterprise Station homepage

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Afternoon and customer chat when we learned that customers have a bid for the enterprise station recently promoted burning money burning very bad, the specific situation is to do the bidding of the enterprise station every day the click rate is very high, but the single transaction is not enough to promote the cost, after analysis of the station home page layout is a mess, a go in is a big flash, Basically occupy a screen, the site's navigation is only a horizontal navigation, and the keyword settings are very vague, through the background data analysis that the site jumped out of the rate of more than 80%, I think the home layout is not a direct cause of burning money, this situation I am here to talk about the basic points of the layout of

Home with two or three column mode is preferred

In the first column layout, most enterprises are used by the two columns, many owners are opposed to using other layout methods, that the two columns is the best, in fact, the enterprise station for the column layout of the use of this is flexible, there is no fixed layout requirements, often based on the number of modules you need to show the relevant, I think the use of two-column or three-column type can be.

Screen number of Web site as far as possible no more than two screen

Home screen number is the user to browse the entire page needs to pull down the height divided by a screen height, many enterprises to hear the site should not be too deep, otherwise not conducive to inclusion, so the home page layout a lot of plate, resulting in the old screen, but for the number of screens too many sites, users generally will not pull down too long, or even directly jump out, And the module set too much lead to the weight of each module will be less, so that all the internal page keywords difficult to get a good ranking, for small and medium enterprises to the home screen number of stations recommended layout in one to two between a good.

Navigation using mixed-mode layouts

Enterprise Station navigation layout is generally divided into the head of horizontal navigation, the middle of vertical navigation (side navigation), bottom of the bottom navigation. Look at each enterprise station mostly adopt dual navigation mode, fortunately, search engine optimization ideas appear, now rarely see single navigation mode, the enterprise station due to the above screen number of restrictions, directly resulting in layout to the homepage of the keyword is too low, the author suggested that the enterprise station plus the bottom navigation (can be appropriately increased density of keywords, And according to the simulation search engine crawl mode, that is, the search engine will eventually crawl to the bottom of the homepage, so at the bottom of the layout of an internal chain navigation is necessary, that is, the use of three modes of mixing layout.

Home Module Layout Considerations

Enterprise Station homepage of the module should not be too much, the key module as far as possible on the upper left corner display (the most important product modules as far as possible in the form of product navigation in the side navigation to display); the middle of the whole page between the module and the module as far as possible, so that the layout At the bottom of the link module must be placed at the beginning of the footer, should not be put on the last side, because I think the entire first page of the upper left corner and the lower right corner should be placed on the site itself link.

The whole article stands on the basis of the user experience to the website designer's identity through the sketch idea way for everybody to present completely conforms to the user experience the homepage layout pattern, through such a home layout ideas can design a very low jump rate of the enterprise station, as the beginning of the friend mentioned conversion rate problem that is the content or product issues, Home layout to achieve the effect is to guide users to the corresponding site page.

Article source Chengdu SEO http://www.tyylmsxj.cn