The basic thinking of developing SEM strategy

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A lot of semer in the face of large-scale E-commerce site search engine marketing, there will be some confused feeling, do not know where to start, in fact, the work of large-scale business-to-business Web site is the same as small business-to-business sites, the difference is only the latter account small, simple account structure, fewer keywords, No need to design a separate access URL, but the overall planning idea is interlinked. Mtkman According to Baidu's search marketing standards in search marketing steps:

Baidu published Search marketing steps

Sorting out their own development of the basic thinking of SEM strategy, mainly has the following nine steps:

1, to determine the advertising plan, clear the long-term objectives of advertising and advertising goals at all stages.

2, a clear need to put the search engine keyword structure.

3, according to the promotion needs of enterprises, select the appropriate keywords.

4, try to plan some of the keywords, and write advertising ideas.

5, the design of the production of keyword ads access URL.

6, the submission of keyword ads, observation of statistical advertising effects.

7, Bulk planning keywords, and submit ads.

8, the On-line keyword carries on the statistical analysis.

9, according to the statistical data on the key words of continuous optimization.

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