The battle between group buying and navigation is increasingly fierce

Summary: The number of group buying sites in the soaring, the number of users are also soaring. And more and more friends began to become accustomed to a group buying navigation site into the computer favorites. So, the battle between group buy navigation website is also increasingly intense. More crucially, group purchase guide

The number of group-buying sites is soaring, and the number of users is soaring. And more and more "group friends" began to be accustomed to a group buying navigation site into the computer favorites. So, the battle between group buy navigation website is also increasingly intense. More crucial is that the group buy navigation site began to rely on user resources to find a negotiated with the confidence of the site, and even prepared a series of yang, their appetite is about nearly thousands of Groupon site melee situation.

"PK Show" Temptation Small and medium-sized site out of place

More than 600 group buying website, "One service a day", which means that the group of friends at least in nearly thousands of quweicunzhen, choose the information I love. Users have the need, this may be the reason for group buying navigation site survival.

But An Chenghai and his founder of the Letyo group buy life Net obviously unwilling to sink in group buy navigation website homogeneity competition. They tried to grasp the triple identity of the "Information rollup", "analyst" and "convenor". Recently, to excellent network to call the mainstream group buy online PK, by the Netizen vote a showdown. August 17, August 25, "Nobody" now win the ring two even PA, defeated in its hands are the United States and F Regiment, and then its opponents are love help group.

Just born one months, will be able to overturn a series of rivers and lakes status of the United States and F Regiment, in the industry view, now the regiment is undoubtedly the big winners of the activities, and quickly superior. But another analyst pointed out that the PK has no losers, quite propaganda means "show", so that now the group, the United States Regiment, F Group and to the excellent network itself have earned exposure, and even concluded that the focus of group buying site has shifted to the brand to fight out the competition.

American Group founder Wang's declaration also can see this clue, "from the rapid development of the beginning, to the current good and bad, China's group buying site is currently in a key development period." We have the responsibility to promote this industry to shuffle, so that there are characteristics, good faith of the excellent site to go near the vast number of netizens, this is the ' United States network ' actively participate in the original intention of the event.

But Analysys international analyst Shou sent that the PK show and other promotional activities, small group purchase site may be more interested in this. If you can not find a more effective way of cooperation, glutinous rice Network and other large sites to buy navigation station cooperation intention "will not care too much."

24-Coupon CEO Du Yinan also revealed that although most navigation sites have been free to include 24 coupons of purchase information, but "small and medium-sized sites may be more concerned about". In fact, An Chenghai also admits, Sina Group, Sohu loves the family group and so on Internet big Crocodile's group purchase website "really does not have the use other channel to do the brand promotion".

In this way, although it is possible to draw all of the group to participate in the site is a question mark, but group buying navigation site has almost justly acted as a PK platform, at least to a large number of small and medium-sized sites brought the temptation: wine is also afraid of the alley deep, hurriedly take a. Just imagine, if can affect hundreds of small group buying website, undoubtedly promoted the group buying navigation website in the industry chain position, and quietly becomes affects the whole group buying market potential strength.

Control the user conspiracy to contain the industrial chain

Even the bullish large group buying sites do not favor the "olive branch" handed out by group-buying navigation, and these navigation sites can find ways to keep them in check: Controlling Users and wooing users.

The purchase site to pull the ring is just a shallow level of cooperation, group buy navigation site is the most fundamental work is: further consolidate their customers in the "mentor" status. How to show the unique strength to the consumer in the peer competition, they painstakingly.

Reporter observation found that a few months ago, group buying navigation site is only the main group purchase site on the day of the Goods (services) information into four of the list, at most simple brand ranking and regional classification. But now, the navigation site not only to buy information for "gourmet dining", "Tourism Leisure", "boutique shopping" and other fine classification, but also supplemented the price range, time, discount ranking. In addition, the Group Friends Forum, PK Tournament, complaint area such interactive channels are also set up, so that consumers have "need to know what group buy information, what group buy information" feelings.

If only do a group purchase information summary, also can only be a lifetime of accessories. An Chenghai that the opportunity to obtain cooperation with group buying sites and even bargaining ability, the key is to see whether the navigation can attract users, so that users will be willing to buy navigation to select objects, to seize the user's browser in the favorite folder is essential.

Controlling the user's access to the port of the group buying site, it controls the wealth, and the change of the group buying navigation website to improve the user experience is not unreasonable. On the one hand, the navigation of the site's traffic into the group buying site, according to the success rate can participate in the transaction flow. On the other hand, have a huge user resources, navigation site has the same group of buy site bargaining power, and even can use the way of advertising rankings directly to get revenue. But bidding rankings have been controversial, and navigating the site's balance between interests and public interest is worrying.

The wonderful revenue outlook is based on the number of users, so the group buying site attempts to guide the user's behavior is only in the initial stage. Shou sent to believe that in the early days of group buying, new group buying users increased daily, group buy navigation site for primary group buying users have a huge impact. But if you want to affect group buying experienced senior users, we need to continue to create in-depth services.

Rating system stimulates group buying website nerves

If the group buy navigation site to do PK competition, to provide the opportunity to bid ranking is not enough to make the group buying site on its own, then, analysis of reports, ratings system is enough to touch the nerves of group buying site. Master the right to speak, group buying navigation turned into a grim analyst and critic.

It is understood that not only through the release of group buying market research reports for group buying site scheduling Lake seating, now to excellent network has been included in the online group buying site "star ranking", not only have star rating and integrity ratings, but also listed hot purchase index, purchase trend map, complaints, etc. for user reference, Even part of the group buying site reliability has been designated as "vigilant, dangerous", so that the number of group purchase sites have a point "reputation of the list of taste."

In this respect, some analysts pointed out that the capital, technology, system forces can be directly around the purchase market development. And the user reputation, preferences of the public opinion power has not been able to find a suitable platform. Obviously, the group buying navigation website is willing to act as the public comment net such role, strive to mainstream group buying users of the mainstream view, and through the platform to more consumers pass "on the value of a certain group purchase site", thus, if the group buying users are accustomed to the direction of group buying navigation "ranking" on the purchase site to choose, A group of customers rated as "risk of reliability," the pressure of the site is conceivable.

"Chinese group buying websites and consumers need to have a platform that is worthy of recognition to connect with each other." "Group buying site mixed situation, really need professional supervision and guidance." But who is to ensure that the group buying navigation site to determine the impartiality and objectivity? An Chenghai admits, "indeed there will be controversy and dissatisfaction," the authenticity of the group purchase site and credit rating more need the relevant policy system norms.

It is noteworthy that this is not simply to standardize the group buying site itself can solve the problem. Often exposed to the group purchase site fraud, and bad business involved in it. Recently, because the merchant rolls down, glutinous rice nets by million friends accused of "irresponsible", although the glutinous rice network promised to pay the full payment of consumers, but also the main victims of the incident, but the matter again detonated people to buy security concerns.