The battle between the software and the Giants

Ali to fight back to the micro-letter, according to Ma said is to prevent the micro-letter in the mobile communications area of the ecological closed loop, and instant messaging application of the homogeneity of this fact, let us also see the past Tencent launched on Sina Weibo strategy, push similar products that is to seize the market, even if it is not successful, at least can be aggravating. This strategy for Tencent, Xing in 360, broke out in Ali.

You can see that http://www.aliyun.com/zixun/aggregation/37572.html "> Internet platform is now doing is offline competition, they use products to make an industry with Internet properties, and then rightfully seize the site, Then there will be more than one platform to enter, said the end of this is the Internet enterprises and offline enterprises, of course, indeed can see is the Internet platform competition.

The financial sector is currently in melee, in the final analysis of the platform between the war, people have my idea has become the first choice for each platform, and Internet finance in this field, as long as a collective sum up some money can handle things, why not do? Ali's strange idea is to bypass the internet thinking, the traditional perspective of the Internet; The idea is to focus on the electric business Ecological circle, the output and summary of the total in a concept above, so take the lead in the balance of the treasure appeared, 2013 years to sit firmly on the internet financial head.

Adhering to this idea, internet giants want to make a contribution in mobile Internet, must consider O2O, must consider the common people's necessities, micro-letter has become the future omnipotent giant, Tencent outside the internet big head can not put the micro-letter outside the field to let, is bound to have fierce competition, This scene temporarily appears on the taxi software.

Tick-tock Taxi on January 2, the C round of financing, access to CITIC industry funds and Tencent investment of 100 million U.S. dollars, immediately king of Hangzhou, Shanghai and other fields, to subsidize the way to draw drivers; and quick to take a taxi to join hands Alipay quickly won the Beijing market, using more crazy drivers and passengers double subsidy.

Tencent and Ali, so crazy to burn money, so that other taxi software shame, this is what the general entrepreneurial team can do, but the two sides so value the market, basically no profit in the case of the big money, the figure is what?

Ali and Tencent competing against the online mobile payment, electronic payment is now a hot part of the internet finance, group buying in this together has done very mature, two giants have not yet in the O2O area of the industry related to basic necessities of the mobile payment of the attempt, with the rise of playing software, The Giants want to try to o2o the cake, the two sides burn money circle People's behavior can be understood as mobile payment in O2O test water, can also be understood as the extension of the financial dispute between the two sides.

Market situation of taxi software

From the perspective of urban population behavior, big cities will have traffic jams, a large number of people insist on the subway, poor income can only be inverted bus, the rest of those are the so-called middle class, part of the car, the rest will have a taxi demand, more than half of it is because of work, was ordered to take a taxi, they especially do not like Therefore, the software is more suitable for advance appointment.

The general residents of small and medium-sized cities are buses or electric vehicles for transport, some High-tech classes have cars, taxis are basically only affected by the weather and holidays, fixed by the taxi will not be a lot.

Generally speaking, the active members of the taxi software will not have too much, more is only a few times a month to take a taxi, a sudden event, the taxi software may not be useful. One of the active users is often to the field, they will have a taxi demand, taxi software customization function can meet their requirements.

The operation mode of taxi software needs to be discussed

The early taxi service is very interesting, some places are still in use, the help desk in tandem with the elder sister Exchange, Hotline service and external, passengers can call the car through the help desk, just wait. This model can provide a train of thought for taxi software.

According to the current situation, the taxi software has two modes to go: One is now the fiery enclosure mode, the first to rob enough users, later in the channel integration, and taxi companies and other links to talk, increase the right to speak; the other is to talk with the taxi company and other units, and its cooperation or shares, from the upstream of the industry, Integrate taxi resources and talk to large mobile traffic.

If there are problems in the deployment of taxis, it is not possible to place a certain number of taxis in different points in each area, the Giants may wish to make a fuss in the taxi company, consider the development of new models from the source, effective, a random application can be achieved, which is much easier than doing a lot of work based on the middle of the taxi software.

The main contradiction in the late stage of taxi software

Taxi software to the later main contradiction will be people's needs and taxis can not provide timely service between the contradictions. This contradiction in the current main performance is part of the area using a taxi software can not hit the car, of course, these places will generally be relatively remote, taxi software layout focus on large and medium-sized cities, a short period of time can not solve this problem.

Here is a plan, taxi software can view the background data, where people often play places as well as around the tourist name to add some points out of the station to facilitate the demand for passengers to take a taxi.

From the industry, the field of taxi software is just a O2O, from the start of the taxi software, it is estimated that every future O2O will hit the standards of the Internet giants, or the Giants themselves put into practice, or in the form of investment mergers and acquisitions, the entire domestic mobile internet is only the internet giants behind the garden.

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