The battle for Cloud television will be the standard or the ultimate weapon of success

Apple's footsteps are getting closer as it launches smart-TV. At home, as it giants and content providers intervene in the smart-TV market, a television scramble to cloud computing has begun. In the early stage of construction, the three-male competition of the smart TV market has been swords. Who will be the winner in the future is unknown.

The battle for Cloud Television is officially launched

Recently, video company officially launched a cloud video intelligent machine, so that the curve into the field of intelligent television. Yang Yi TV Marketing director, said that no matter what kind of television, as long as the connection of the device, television can achieve the sale of all the functions of smart TV. And by connecting the video TV products to achieve intelligence, than the user to replace the entire flat-screen TV costs much lower. This stance has exposed the ambition of the music vision.

Prior to this, it giant Lenovo was the first to launch a smart Cloud TV before Apple. In fact, as early as 2010, Google has launched Google, and has launched several flat-panel TVs. This is the first in the IT camp to set foot in the television field.

In the biography of Steve Jobs, Jobs "wants to create an easy-to-use integrated TV that seamlessly synchronizes with all of the user's devices and icloud and has the simplest user interface." And Apple's recent series of moves suggests the countdown to Apple's TV listings.

But in the development of intelligent Cloud TV, the domestic color TV enterprise reaction is more agile. Last August, China's color TV companies, represented by Tcl, took the lead in publishing smart cloud TVs around the world.

In order to seize the smart cloud TV market, domestic and foreign traditional home appliance manufacturers have resorted to all the tricks, foreign brands Samsung, Sony, Sharp, LG, Panasonic, etc. have been involved in the domestic smart Cloud TV market. Domestic brands are Haier, Hisense, Skyworth, Konka, Changhong, tcl these 6 domestic color TV giants, have launched their own "cloud TV." Hope that through the impact of public opinion and market-driven dual role, access to consumer attention and promote product consumption, market share to take the lead in winning the industry's leading power.

According to the China Electronics Chamber of Consumer Electronics Survey Office Research data show that the current domestic market for intelligent TV products penetration rate has reached 20%, is expected to break through 30% this year, sales will exceed 8 million units.

Who will win in the future is still unknown

Data show that global cloud computing market size reached 90 billion U.S. dollars, the annual growth rate of more than 20% in the next few years. Intelligent Cloud TV development space is also very broad. This has also become the focus of consumer electronics companies competing for the market.

It is understood that the television industry in recent years, weak development, whether the market size or the business situation of the major enterprises are not ideal, and price war, technology upgrades and let the industry competition more brutal. Therefore, the appearance of intelligent television undoubtedly brought new hope to the market.

For traditional manufacturers and it vendors of the scuffle, the reporter found in the interview, both sides also have their own views.

Industry website Science and technology News related head Li Zhongcun that the success of Apple, that in the intelligent era, consumer electronics companies have no longer do hardware competition, but software competition, is the experience of the king. In this regard, traditional TV makers are not good at it, even if many manufacturers have found the short board, but it will take time to build an innovative software development team. This phenomenon from the current home appliances manufacturers of Smart Cloud TV unsalable can be seen.

Hong Shibin, vice chairman of the Marketing committee of China Household Electrical Appliance Business Association, believes that domestic brands have more obvious advantages in the field of intelligent television. Because Apple TV is rooted in the web to do content, especially in the domestic market, home appliance distribution network and it network is very different. So it vendors want to expand the business, the first thing to do channel. "It manufacturers to do TV, the advantage lies in software, and hardware costs, sales channels, distribution systems are soft rib, if take the conventional road, it will certainly fail." ”

There are many indications that Apple TV is more difficult to occupy the TV industry. Industry experts generally believe that the domestic market for television content control and mobile phone, PC is not the same, even if Apple TV has a good human-computer interaction, and the App Store compatible, easy to manipulate, but the content will remain a weakness. Therefore, the early Apple TV for reference to the domestic market will be much more than the competitive role.

Standard or will be the ultimate winning weapon

Home appliance expert Liu Buzhong said that Apple TV is likely to subvert people's understanding of intelligent cloud television. But some industry experts believe that no one dares to underestimate the strength and appeal of Apple, but the idea of jobs seems to be the collective vision of domestic color TV companies and the blueprint of the smart Cloud television, the future competition in the market is likely to play a new pattern of the three-male hegemony.

In the enclosure market of home appliance manufacturers, on the other front, the Smart Cloud TV standard has become a battleground.

It is reported that Japan's General Affairs Province has also begun to promote the basic technical standards of intelligent television sets, through the Panasonic, Toshiba, Sharp and other home appliance manufacturers to carry out the relevant research and commissioning, in 2013 proposed the standard as the next generation of television standards.

In the domestic, TCL Joint Ministry of Industry, consumer electronic products informatization Propulsion Committee, the national Radio and television product quality supervision and testing center, China Electronic Chamber of Commerce and other joint release of the "Smart Cloud TV Industry standard 2.0", causing strong industry response.

Home appliances experts pointed out that first-class enterprises to do "standard", standard-setting is often the industry's real leader. Like Microsoft, Apple, Google are keen to participate in the new version of the HTML5 standard. Standards not only bring great value to enterprises, but also play an important role in the development of industry rules, its role is obvious.

Li Zhongcun that in the future competition, who will dominate the voice of Smart Cloud TV is still unpredictable, perhaps the IT industry and Apple's impact on television is overvalued. But there is a common truth that can not be avoided, that is, "standard" will become the ultimate weapon of victory for the market.

(Responsible editor: Duqing first)