The battle for mobile Internet portal 2014 the stronger the strong

The mobile internet is seen by most in the industry as a "golden age" for the next decade, and obviously more so for the lbs field. As one of the three portals of mobile internet, lbs has become the best channel for communication between real world and mobile internet. Although it is attached to the mobile internet "light" terminal, but since the beginning, lbs is an industrial sense of the "heavy" tapping war, and for one-stop life service integration ability, will eventually feel that the market pattern presents

Even if the current situation of mobile internet lbs market, it is true, small and medium-sized entrepreneurs in this area has almost disappeared, here has long been an internet giant enterprises between the fighting. and including mobile maps, navigation and other seemingly subdivided areas of competition, in fact, is a O2O the whole industry chain of discourse power contention. In this competition, Baidu has obviously become the industry leader.

Baidu lbs whole industry chain cohesion

Baidu lbs will itself positioned as a "one-stop life service platform", since the beginning of the mobile Internet to touch the context of the real world of Information integration, series O2O whole industry chain, and thus built up a very high industry threshold.

In its own technology development, Baidu lbs Sarch, attaches importance to the technical advantages to build platform-level applications. Baidu Map, Baidu Navigation, Baidu Group purchase and other mutual assistance, the formation of a strong lbs platform matrix. Based on the large data of more than 3.5 billion times daily, the disordered real life information is integrated and arranged, through the intelligent excavation of the real demand, through the upstream and downstream of the industrial chain.

In the integration of life information, Baidu as the Internet marketing area of the Big Mac, resource advantages appear undoubtedly, with the fastest pace of integration of the industry's most high-quality industrial chain resources, the formation of a total-win environment. Baidu lbs now has more than 5 million merchant data, a collection of food, hotels, banks, shopping malls, cinemas and other types of rich life service information, so that users enjoy panoramic, one-stop service, and more than 200 million of the Baidu lbs users for the entire industry chain merchants to bring rich returns to "Baidu Map Hotel Festival", " Baidu group Buy double-denier activities, such as for example, the enthusiasm of users to participate in the upsurge, become a classic case of O2O marketing.

On the open platform, Baidu lbs to the industry's rare open mind, open the "positioning", "search", "map", "data" four core competencies, the recent release of the Openmap plan, including "traffic sharing", "User Access" and "0 cost access" three major sections, Developers from Baidu lbs platform access to data is not limited to map data, but also include third-party Web sites through the Baidu lbs platform Open data, including travel, rental, weather, car rental and so on.

Baidu lbs has not only a mobile internet products, but also connect the real world and mobile Internet, across the O2O barriers of the key nodes. In the platform and the user, the merchant and the user, the application and the application establishes like the real social connection point, then in the ecology self operation process, forms to the whole industry chain "the automation" to push.

The Battle of mobile Internet portals, the stronger the strong in the 2014

If 2013 years mobile Internet is "multifaceted", then the industry line of 2014 is gradually clear. The impact of the internet on real life has never been as strong as the mobile era, for the continuous transformation of O2O whole industry chain will form the platform of industry, the Matthew Effect appears.

For Chinese users, "one-stop" is always the first demand. Baidu to build including maps, navigation, group purchase, including the LBS matrix, as the internet giants obvious advantages, coupled with the open platform of various borrowing power, so that users enjoy the rich and convenient. Multi-point breakthrough, depth layout to enhance user activity and resident time, so that user loyalty is guaranteed. Compared to functional requirements of professional subdivision applications, platform-level Baidu lbs is in the upstream position of competition.

For the merchant, Baidu lbs platform more than 200 million of users are not "needle in a haystack", intelligent data mining out the real needs of users, and merchants need docking, for the merchants to import value-oriented users, the effect can be. Panoramic map, geo-fencing and other functional design also shows the considerate of the merchant. Baidu lbs like a high-quality shopping malls, people flow at the same time consumption will also strong, such shops are naturally sought-after location.

In addition, after entering 2014, the profitability of the LBS platform will surface. On the one hand, Baidu lbs relies on the big Baidu platform and no too many revenue pressure, on the other hand, Internet product revenue has always been an oligopoly trend, leading people to obtain the majority of the market income. Through 2013 of the overall competition, the next year in this area will inevitably be a full shuffle.

Baidu in this "light" application behind the "heavy" type of competition, is reshaping O2O industry-wide chain of the industry's ecology, with technology advantages, resource advantages and more open mentality, the first to build mobile internet age integrated life service ecosystem chain. In the mobile internet three major portals: Search, Application stores, lbs, Baidu has been in the giants of the competition in the siege, leading the direction of industry development.