The battle for the localization of the wild community: the biggest temptation for local electricity dealers

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

April 16, 2011, Wuxi Wanda Sheraton, a large conference room in the film "The Assassination of Hitler" fragments, the voice was erased, instead of the subtitle group, described the community traffic on the not to go, the Forum management confusion and so on to Hitler's furious comedy scene. The following attendees came from apart, who smiled at times.

In 2008, Alibaba's Ali Cloud computing company acquired the generic site software Phpwind, which was hosted by a Phpwind development team dedicated to localized community sites, almost every six months, where local entrepreneurs gathered. The names of these sites are often linked to their location, Changzhou, Liuzhou Lane, Xiamen small fish Network, Wuxi Second Spring network, Huizhou West Lake and well-known net, the public comments, etc., unknown.

But then again, who says it is the entrepreneurial hero who sits in a stylish office and overlooks the national market? Nest in not luxurious or even some shabby office, focus on a city-level or even county-level market, and strive to the whole town Netizen "sweep" is not simple, not to mention their local influence is enough to Lord.

The portal crawls the remote IP address in order to push the local information for the Netizen, the vertical website is gradually sinking from the first-tier city, last year the big hot group buying website was active to open the local station, when they arrive the target city, more or less will encounter the localization Community's wrestling counterattack.

At the end of March this year, a forum for the electricity business, from Beijing's localization community website "Earth City" founder Lu Wei heard on the stage, a guest said "No community media is not good e-commerce", excited.

"The spring of our website is not far away!" "There has never been a class of websites that have merged" communities, Media and E-commerce "in such a way as localized communities do, Lu Wei said. Lu Wei hope that the Earth City can be made into a nationwide local community portal chain, and all straight camp.

This is of course very challenging, because the Hangzhou 19 floor, Xiamen small fish as the representative of the "local princes", has already begun their own acquisition pace. One investor, who declined to be named, said that a national group buying site had started to buy these localized community sites everywhere.

The war is imminent and the smoke has started.

How do you make money?

It has been concluded that the founder time of the local community can be summed up as three, that is, the end of the dotcom bubble in 2002, the 2005 Web2.0 and the 2007 E-commerce boom. Everyone is different, there are the earliest China Telecom "hotline", "Port", there is the Internet of state-owned media products, but also the grassroots themselves casually do a play, did not expect a few years later but bear fruit.

1982 was born, actively for the webmaster of the "missionary" class figure, Changzhou Chanyu founder of Long Xiang summed up, how to determine whether a region is suitable to open a localized community, to see the cultural innovation, economic development level, and then see if there are many counties around, If the county needs at least one or two hours to drive the car is not suitable, at the same time to investigate the local prices and the number of car 4S shop.

Chanyu once in charge of advertising planning in Changzhou TV station, staring at billions of yuan advertising market, analysis of audience composition and industry advertising share. When he was 1.5, he found that the ratings of Changzhou TV had declined, and television programmes had been unable to maintain booming's influence because the internet had come. Again, he believes that the traditional media can no longer achieve true mass communication, soft communication, decided to do a content "nutritious" website.

The intention of the Dragon Lane is to lead the consumption of young people, because college students come out from school, 6-8 years will experience to buy a car, buy a house, get married, "spend most of their life's money, experience most of the major events, but the university has never taught them how to pick chandeliers and wallpaper. "In fact, the founders of the localization community are mostly similar in their intention to meet the needs and guidance of consumers in the region," he said. Even though many of them like to stay up late to study SEO technology to send stationmaster, also saw the online, offline consumption information asymmetry.

"The biggest opportunity for a localized community in the local business is that every middle-class concern is about getting married, having children, buying homes, cars, health care, education, travel," seven. "Qiming Venture partner Donshau said. 2007 acquisition of "Xiamen small Fish", currently responsible for its main operating Zhongzhenning said, "We can effectively disseminate information in the region, run the last kilometer, that is, to enable business information landing." "Positioning yourself as a localized city living service information search provider's public comment network CFO Leaf Tree Duanmu said," Business opportunities are localized, traditional channels can not do accurate marketing, not help merchants, and the internet can. " ”

Chanyu is very glad that he chose to choose consumption as a foothold, he did the decoration, food, tourism, real estate and other more than 10 sections, other than the content of the layout is transferred to the "Water zone", "I tell you, I am a commercial website, so the road is more smooth, business transformation has become smooth, we come to find food, Find a place to play and find a house. Like the West Shrine Alley Culture community, free version, content as long as a mixed commercialization of things will be excluded, just like everyone in the poetry recitation, suddenly came to a bangzi. ”

The early days of the Dragon alley chasing beauty salons, SPA, catering and other small businesses to pull ads, the result is that traffic than some of the national vertical Web site 10 times times higher than the income of others one-tenth. "At that time I had just done six months, sales are only 300,000, I asked a senior media person, or I would like to engage in some traditional media agency business to do it?" He said that you are doing the localization site is already the best industry, why change? Then he told me that you want to make a big customer, don't be a small customer, these two words to my influence is very big. ”

2008, the Dragon Lane has undergone a metamorphosis, no longer looking for small and medium services advertising, all turned to big customers, only to find Changzhou top ten real estate and the top 10 catering enterprises, comply with the "2080" rule, to do the front 20% of the money of customers. "Run a catering customers receive 100 yuan, a real estate customers receive 50,000 yuan, is also a trip, a lot of local webmaster dare not find big customers, feel that people do not dump you." ”

But the remaining 80% of customers can not be left out on the site, "Small business is no money, netizens want to search a pizza shop, this pizza shop does not give us money, then you do not collect it?" You also have to include it, you do not recommend it to the first is your business, he did not give you advertising fees is his business. ”

For this Chanyu also went to specialize in the field of each large advertising game rules, real estate developers are how to make money, how to do pictures of the display, the main point is to sell the house or grasp the volume rate, catch green. Until now the main push of the Dragon Lane Property Classification Information section "Good Room 100", based on a good local real estate market, hope can be used as a special brand to build.

Xiamen Small fish operators also have already fancy the consumer field, they used another way-to do business joint card, do not charge advertising, but consumption commission, the result also around a detour. They bought a small fishing net in Xiamen in 2007, in the previous 1998 years founded in South East quite famous "cloud net", the development of a short period of 50,000 members and more than 1000 merchants, but also did their own card consumption discounts, "Members come over the business to give him concessions, this thing can not be white to do it, After the consumption, give me a return maid. But the good faith poor business told customers, give you a discount, in this side of the credit card, good faith a little business and distrust our system. "Zhongzhenning found this matter also cannot make money, obviously is the wrong object," The merchant has put the money in the pocket to dig out more difficult. ”

Local webmaster Almost all have to go through this business thinking changes, solve the "wool out of sheep" problem, their advertisers focused on real estate, wedding, decoration, cosmetic surgery, in addition to telecommunications operators and financial banks. For most localized communities, advertising fees are overwhelmingly large, accounting for almost 90%, although this is one of the most old-fashioned forms of income in the Internet.

And only for Internet advertising, vertical web site is the best choice for advertisers, to those on the "auto" to see the car ads are always the most direct, to MOP, Tencent users appear idle; However, local websites continue to explore business, hoping to match their advertising value to vertical sites.

A lot of forum-led Web site began to do the home page, the purpose is to install a backyards, so that advertisers feel more face; another move is to put forward integrated marketing, hard advertising, soft advertising, interactive marketing, offline activities, online activities combined. "Every week, eight major industries have to engage in activities, but also to catch nodes, such as the Shanghai Auto Show, we find all the car friends in Changzhou QQ Group of the head, take the BMW-sponsored bus to go, so BMW on the help of the" leadership of the publicity. "This is the Chanyu of the trick, and the small fish nets have launched the" mid-autumn Bo cake, that is, playing games to win the sponsors of the prizes, now the tradition continues, the delivery of even cars, each activity can be thousands of people involved, and this is part of the marketing for sponsors, the organizers are not high cost.

Chengdu's "Four cities" came up with the idea of "joint marketing." One side with cosmetics, jewelry and other brands, the other side is also their clients Vanke and other property developers to provide property as venues, together to do product tour, and the city itself more like a public relations company, planning the whole activity and coordination. This even makes Lancome, Armani and other brand advertisers are willing to cooperate with it. Even insisted that they focus on the forum of Hangzhou, "19 Floor" space, also began in 2007 to do wedding exhibitions, the rent of the site shop, the annual only this also can get more than 10 million yuan income.

Now Chanyu the gold mine to the end of the determination, "the future of the hard wide proportion will fall, the long tail will increase." When become a store, transfer costs are very high, now all e-commerce is free, the future of all the building materials businesses in my side of the Open shop, Changzhou all the information black hole in my here. For example, if you want to find a second-hand house to come to me, I can monopolize, in order to income field fees. "#p # subtitle #e#

The biggest temptation: localized e-business

Xu Yue, founder of Yuyao Life Network, has been a localized community since 2001, team before the studio is to sell computers, sites, to do systems engineering, his localization of community programs are not using open source software, completely by themselves, business for three years before starting to have income, and gradually give up the sale of computer business, And after a period of time system engineering also leave not to do, until 2010 finally even old customers to find the door no longer to pick up, the whole heart flutter in the localization community.

The business has not shown too much explosive space for a long period of time. Xu Yue analysis, a big reason is that his city is Yuyao, "the urban population is only 300,000, and the population of millions of cities can not be compared." Our revenue has millions of yuan, also calculates the national County city inside the top 10! ”

But he now thinks that E-commerce is a potential breakout point, "Zhejiang is the best localization community in the province, we are more or less affected by MA." Our future goal is 5 million yuan income, but it is likely to make another millions of, now look to rely on E-commerce, said this is the long tail market, the amount of doing large can bring huge profits, originally I did not think, now feel that may really be so. ”

Localized community "looks" tend to be similar, a portal home, a forum, a similar to the public comment on the local search is a few standard configuration. But in the webmaster are affected by the e-commerce heat, each on the Web page hanging out a different mode of E-commerce, which has several practices: with Aliyun phpwind development of product cooperation, do their own shopping malls, their own local shop.

At the Phpwind meeting, from Ali Cloud computing community E-commerce Manager specifically explained their products: "Amoy link" is in the local community exchange link to Taobao shop, "Amoy Satisfaction" is the responsibility of Taobao acquisition some sellers, organize promotional activities, and then by the local webmaster auxiliary marketing finally divided into, and "Daily buy" is the online use of standard platform, for already with the local businesses have dealt with the site to buy almost no difficulty. It is said that Shaoxing e net once and "Amoy satisfied" cooperation will be a cashmere products sold 2000 single, "I have tried ' Amoy satisfaction ', but to tell the truth that the income is not high, is to help you get some of the things Taobao." "Chanyu said.

Hangzhou 19 Floor founder Lin Yu to this more cautious, "and Taobao cooperation we will try, but Taobao strategy is very large, relatively with its partners may be marginalized, become its dependency." ”

And the second way is like Xiamen small fish do mall, Chanyu not very optimistic, "they are both responsible for my friend, but I have to say, this is too bad to do, how can you imitate Jingdong Mall, to Yahuo, Self-built logistics, Taobao has so strong, there are so many vertical e-commerce sites." ”

Chengdu City is doing a third attempt. The website's founder has three, among them the technical director's Yong once worked in "Chengdu full Search". The starting capital of the city is 500,000 Yuan, April 2008 on line, during the Wenchuan earthquake, the active organization of large-scale rescue activities and timely collection of casualty list hung online and was confirmed by Chengdu Netizens. One of the founders, technical director Yong that time is an opportunity, no content and the most wonderful discount, only by social supervision and public interest can also pay attention to.

2009, the fourth city introduced E-commerce, Yong that Chengdu's e-commerce is not developed, then found in the forum to do the purchase of netizens, heard that they earn a lot of money in the network, but opened the entity shop and all lost in, at present, "No shop can open"; at the same time to find the Crown seller near Chengdu, the two parts of the seller integrated into the " Welfare Store "plate. As the original intention of the site is to add a third party supervision platform for Chengdu, so the welfare store owner to provide identity card, address, Taobao address for certification.

This mode is the biggest convenience is the shop side, first look again buy, there are problems return convenience. In fact, a big opportunity for local websites is to do business and "Amoy satisfaction" and did not make such a move, the reason is that Taobao needs to take into account business, website, customer interests, "if only the local network business promotion, perhaps only one or two daily business, for netizens is convenient, but the webmaster are not suitable." Our product is mainly for the localization of community webmaster. One of Phpwind's employees said.

"To do E-commerce will be localized, you see a digital camera online, Changzhou no sell, equal to let people see a lot of content finally found and their own irrelevant." "Chanyu said.

But Yong also very vexed, because the four cities did not open online payment, all shops are online display, offline trading. Frankly speaking, the site does not accept admission fees, do not participate in any transaction process, vendors, buyers themselves agreed to meet or ship, the welfare shop seems to really become a pure "welfare" behavior. Soon, they found a way to buy a combination, buy plate on the line after the first to find the owner of the welfare shop to cooperate, the final sales are divided. This way of earning money "can only rely on the self grafting of the welfare store and group purchase, otherwise the cash flow is always on the go." ”

Founded in 2008, the fourth city has studied a number of relevant business cases, the fence has become the object of their appreciation, decoration is certainly a good business opportunities, consumption of large, trading problems in many, fourth city to do. "But last year we decorated the plate to promote the turnover is more than 50 million yuan, with my cooperation merchants all earned the money, the fourth city only accept fixed threshold fee, your day transaction amount has 3 million, we still accept so much money." ”

They feel that the Commission is to be collected sooner or later, but it is not important to pay a large fee now, but by virtue of the service to make a profit. For example, users bought building materials need to decorate the team, but large decoration team price expensive, small decoration team is not at ease, the fourth city decided to launch similar to "Pay treasure" of "decorate treasure" for short-term armored, first payment 50%, decorate brush wall after pay 30%, the entire renovation process completed after I pay 10%, the last 10% The final effect of the supervision of the fourth city is no problem to be paid off. The city of four will also recommend a number of Web site-certified businesses.

"But I do not do bidding rankings, I am here advertising is advertising, can be clearly seen." "As the company in accordance with the" Division "as the unit, we are editing and editing, but also do sales and do edit, prone to problems: Legends of the Sales department and the editorial department is far away, many people do not know each other, the main editing of the contact must be kept confidential, only to prevent the final online merchant rating watered. And the situation of the four city is different, Yong found because sales have commission and writing did not, a lot of people just sell. This year they set up the editorial center, separate from the Ministry of Commerce, to make the final check.

Perhaps on the road to E-commerce, the localization community needs to be within its own. "This is the flow of cash, theoretically sell games can also sell E-commerce can also, but the key is to see what the most profitable, most easy to sell, E-commerce RELATED links a lot, but also sell ads, the same 1000 PV, the value of selling ads may be the highest." "Yes investment director of the Qing Branch, the founder of the poster network, said."

"Yuyao has a Chinese plastic city, they have two websites, one is called the plastic online, a medium-plastic trading network, the flow is smaller than we, but the income is our n times, so I have always thought that the flow is useless; The key is the user's value and conversion rate, they know can make money on the OK. "Xu Yue feel that he is a heterogeneous, in his statement, the future growth of the space that part of the electronic commerce mainly refers to the business, but his important profit point is the member marketing, if this part of the gold is very high business practices, then he has already touched the doorway of E-commerce."

Since the early start, his "Yuyao Life Network" borrowed a lot of early batch of port of practice, the development of professional channels, this way let him have more than two revenue channels: to the talent pool as an example, members to pay for the advertisement here advertise, in this small city, by time and accumulation, This part of the membership fee can already account for 30% of the income, the other part is the sales line and offline activities collected user data.

Forum for him was a cumbersome, because there is no way to structure, he wanted data, and classified information in the Forum on his no use, can not find a breath. For this he opened the plate "Information square", the information directly listed up. "My business has three key points: the first is to see the user's gold content, the second is to refine the gold, the third is to stick to the user." Forum in the age is very light, no payment value, loyalty is not enough users, if you go, we have to stay in the 70 's, the ability to pay, and then can buy a car, buy a house of those people. ”

So said 19 floor, the Dragon Lane they finally put the forum other functions to do plug-in form, or the form of the channel, we will eventually be the same. "Xu Yue said. #p # subtitle #e#

Unspoken rules: "Nurturing" users

2010, Hangzhou 19 floor from Hangzhou newspaper building moved away, came to the Eastern Software Park, the founder of Lin Yu as "Urban Express" deputy editor, every week to smoke a few days back to the newspaper to work. He felt that many of the forums used in the template are now derived from the 19 floor, "Our most recent priority is the revolution, leather their own lives."

Localized communities often start out as forums. "The core competitiveness of this business model is localization, and then the core, in fact, is the people, that is, the user who stuck in the community." "Yes said. And Donshau continue to deconstruct, "sticky user needs content, content how to do?" To the public comment network and fence as an example, the business of the fence network may not do, but the public comments on the product understanding is stronger, when the industry has constantly new things, more and more rich when the need to stand out. They are more and more understanding of users, so fundamentally understand the needs of users. ”

The first 19 floor on line, Lin Yu feel like put a platter in there, forum, search, question and answer, and so readily available, not planning on exactly what to open the layout, we like what on what, "like Yahoo Home, a hodgepodge." "Results over time in the background observation, in addition to the forum, the flow of the rise are relatively slow," so they cut off. ”

The main investor of the 19 floor is Hangzhou daily newspaper group, Lin Yu oneself also put the savings in, in fact he began to want to do a complete Internet product out, did a lot of technology development. In the choice of forum, before some of the ideas are put aside, to pay attention to the daily necessities of the user, basic necessities, eat and drink, "while the dry side think, a confused a will be clear, is so repeatedly." ”

His conclusion is: Peace of mind to do forum content. Chanyu in the early days of the "admirers" are often asked the question is how to enhance the flow, which makes him very embarrassed, "too technical thinking, because they are technical stationmaster to retreat." Many people used to do Web site, novel station, and then there is no radio and television approval, garbage station also disappeared, many individual entrepreneurs of the opportunity to be sealed off, they actually also earn millions of yuan, and Tencent, Baidu, Alibaba and other general opportunities have not, began to do local sites at home. I am desperately trying to change their ideas and ideas, so that they become more media, do content, so that in the beginning we can make money, and then E-commerce, is that these things are a stage. But the technical stationmaster does not know so many things, he does not understand the customer, the marketing, the management, only understands the technology, the SEO, the flow. ”

"Content is very important, from this point I do not agree with the classification information site, too messy, when you face a lot of choices, in fact, there is no choice." There are false information, there is intermediary information, not through the screening of information, promotion, netizens read quickly went away. "Chanyu said," This is ' environmental theory ', when a site inside the content is very water, content is not what gold, even if the promotion is not dead. The community that has done a good job is getting better because it forms a virtuous circle, with more people browsing and more creative. ”

There is no specific course that teaches people how to do a forum, and if so, the course is probably related to psychology. From the media to do the network forum Lin Yu has experienced the pain, "How to do a good forum, until now I do not think clearly." Do the magazine people will be a little amused, do the network as long as there is a bit of this feeling, immediately abandoned by users. The network inside want to completely crush ego, do not leave a little bit of own hobby, delete the placard cannot delete casually, make bad offend a big piece. ”

Lin Yu thinks the original method is two strokes: affirmation net friend's result, as well as "accompany chat", someone on the forum, sent a good content is to contribute to add the essence of the post, just as to the reporter disguised a bit of royalties, but also can ask people to write the essence of the post, "such as a friend of Ningbo to communicate with you found his food is very good We encourage him to share the private dishes to the platform, so that more users can see. ”

"Originally and 55bbs chat, some people say that their top placard many, but the important core is not in this, but the essence content, their editors should contribute two each week this essence placard, this is lets the netizen feel good key, otherwise always bask in the zoo buys the clothes, the sun to bask the quality not to be too high. "Yes in the poster network will also think about the forum," I have seen a young man, he took a BBS like a net and other people take the bait, take turns to change the ID to chat with each other, find a way to keep people. Every forum moderator will think of all sorts of weird tricks. In fact, the launch of the forum's virtual currency is also a way to pay more convenient, but also to retain users. ”

Most stationmaster is tacit, the website Business operation mode is changeable, the forum is always quo. "Our new product is simply to do the forum, for BBS, our products called SBS, the first ' S ' refers to socialization. This thing is to the traditional BBS revolution, the 19 floor will eventually concentrate on the forum, as an internet company constantly develop new products. ”

Lin Yu before the "I am the grand jury," this emphasis on the top stickers, social sorting products, "want to take the flow, but now feel is a mistake." So we've made some very deep adjustments in the last few months, and now the entire product line on the 19 floor is not focused. ”

But a new panic comes, when the forum is the cost of business model value-added, the arrival of micro-blog to form an unprecedented impact, the webmaster are some anxiety, micro-blog can also have local content, if micro-Bo took away the user, no one came, business model from where to talk about?

"A lot of webmaster said micro-blog out of the local site disaster, in fact, I do not feel afraid, as long as the local intermediary, the newspaper is still not to worry about the Earth method is not dead you hurry what?" Can Twitter kill all the sites overnight? Chanyu don't think we can panic in advance. And for some webmaster opened their own microblog, the fourth city of Yong very opposed, "what to do with these big, like Sina Weibo, Tencent Weibo competition?" For us, we will work with Sina to bring the information to the four cities, so that if we publish information here we can also sync to Sina. ”

Trans-Provincial, or trans-provincial

In Wuxi, after a short meeting, some local stationmaster meet to visit Taihu Lake, all expression flabby, but have a kind of anxious mood only when they talk to each other will show. Weibo does have some negative impact on webmasters, and more importantly, a variety of legends about acquisitions. For example, the legend of a big guy with a low price of a Web site in the bag, who is in contact with the famous investment institutions and is about to accept capital. This gives the entire local stationmaster circle to add a bit of the river.

In this circle, the people who do not want to be bigger are the absolute minority, everyone has the goal, but a foothold in the two or three-line city of the site in the capital world can have how much future? A well-known venture investment manager has contacted a number of webmaster, "I see a few are 20 million or 30 million or 30 million or 40 million of the scale, if you can do about dozens of cities, a few billion is no problem, and even close to 1 billion of the scale." Now the farthest is the 19 floor, the current core of the city or about four or five cities, is their site in the front of the list of several. ”

"We have also been trying to buy a few, hear a website for sale of the news feel very regrettable, we also went to talk about Ah!" "Xiamen small fish Zhongzhenning A sigh," Now the time is very critical, or is to acquire others, or be acquired, as long as there is no move will be dangerous, offensive is the best defense. ”

Zhongzhenning and Buddy Yiu Jincheng have been working together a number of times before, and now the center of gravity is almost all over the little fish net, and they are looking at the ultimate value of the business model. "The future space is too big, now we do Xiamen information to the locals to see, more cities in the future, Shanghai friends to find a fun place in Fujian can see the small fish; so many people in the city are watching, advertising as an example, now I do a city, the future I can do a province, advertising more and more to become 4 a company, The same thing is E-commerce, right? ”

From this business thinking continue to conceive, the localization community's business and model with many vertical areas are staggered, when the localization community to form a cluster, the original business of many soft spots can be one by one, no brigadier general will be a rare opportunity to impress all internet bosses.

And on the eve of the dream, imminent problems and foreign invasion. "Now we're emphasizing local resources, because the big guys didn't come in, if Tencent, Sina, people take the national users with a region of hundreds of thousands of of users to compare, on the resources, influence, the number of members of the discussion; When local users can get some information and concessions from Weibo, our value is no longer value. The local station must change. ”

The Zhongzhenning point of view is that many people covet the local market for a long time, Xiamen small fish want to promote influence after alliances, and those sites already have influence. "You go from Shanghai to a new place to check the restaurant, is the local site or the public comment network?" "We are more professional, and we will consider acquiring some local websites, and some colleagues are already looking at it," said Duanmu, the CFO. ”

In this lake, Xiamen small fish, the Dragon Lane, such as the strength of the people are ready, but they are very embarrassed, "that period of time acquisition did not receive, on the one hand is also our initiative to give up." Because we have no way to achieve 1+1 greater than 2, but later think, 1+1 equals 2 is also good. Zhongzhenning said, "Our strength has not yet sent a team copy mode of the part, should be waiting for our model out of the future, the capital market to see clearly, to provide power to carry out acquisitions." ”

Chanyu is also maintaining a communication with investors, "not to take investment, but I need investors to give me a plan." Now many people take VC when PE do, is two or three years will have to go public, but the community model needs intensive cultivation, if all is very urgent, finally may backfire. I think I treat the capital more refined, first do not have their money. ”

"We are such a webmaster, one is not yet felt, the other kind are very worried, but we now have a great opportunity to connect, very, very big." "Zhongzhenning said. #p # subtitle #e#

Dare to eat the first crab 19 floor has already begun to layout, due to Lin Yu "premature" made an expansion of the move, 19 floors are more or less by the webmaster isolated. Some analysts, in Hangzhou around the city, the 19 floor to choose some do straight camp self-built, while some Midwestern provincial capital city search for local sites to demand holding, but not all acquisitions, but "joint venture", the ultimate goal is to merge the listing. "We got a big investment in 2007 and we're still on the books," he said. I began to do this site did not say to do geographical, my goal is to want every city to do a 19 floor out. "Lin Yu said.

He chose the first step into the hometown of Taizhou, then Jiaxing, and then Shaoxing, such as the original Hangzhou 19 floor can radiate to the region, until now has been built, including Beijing, Shanghai and other more than 20 sites, each city in the local "office" to do some simple work such as customer service. In Shanghai, he acquired the old forum "Shanghai Ning", Chongqing to buy "Chongqing shopping Mania", although the style of these sites and 19 floor is not exactly similar, and even some more "vertical" some, but Lin Yu disagree, think the idea of the road can be cooperation.

"There is a chance that these sites will be more integrated, but probably not as you would have understood before, becoming a company, or simply a union, might require a relatively medium or large national company to make a more interesting combination." "Starting in 2007, the Donshau analysis of local websites," Who is this company, I don't know, should not be investors, not an entrepreneur. The individual ability of an entrepreneur is a limitation. ”

Chanyu is also very sober. "My problem now is, I do not know how many people I can manage, I am completely grassroots entrepreneurs, the original is a job, and Changzhou City, senior management personnel and high-end technical personnel are not." "Chanyu very clear that everyone is the webmaster's ability problem," I particularly admire Tan, once pointed to my ' pull big customers ' friend's company is Tan acquired, he can see the opportunity, can cross longitudinal union, once also personally send me a copy of his "Zhi". In fact, I also want to find some cities to go in, take a 20% of the shares, and then let VC money to another 30% to buy, add together 51%, the consolidated report listed. Isn't that what Tan was doing? Phpwind activities are the first I to support the office, I am not a consultant for money, for is to give everyone ' missionary ', hope that the future everyone willing to work with me. ”

And in the west of the fourth city also began to hand, in Xichang, Taiyuan and Xian did the site. The problem they found was that local netizens had different habits and accents, and that localization was not easy; on the other hand, everyone knows that "four cities" refers to Chengdu, to other cities have to use other brands, the unity of the brand has become a problem. But the cost of their expansion is not high, a new city spending hundreds of thousands of yuan, mainly in human costs, "we consider if the 19 floor east, we will take the west." ”

Of course, the industry also has a real "alliances", Yuyao Life Network Xu Yue and Zhejiang Some similar size of the Web site to combine the "Zhejiang Network Alliance." The organization does not have a capital connection, but some business exchanges and mutual support, who have been stabbed by competitors, "We also play together." ”

"Our organization looks like it's against the 19 floor, but it doesn't count." 19 floor should not come to Yuyao, the first leg stretched not so long, the second is not so great energy, to this also not necessarily have done us. "In his analysis, big news media groups are getting ready to buy, Aliyun has accumulated enough webmaster resources, two years later, I am afraid will be shot, Baidu is also in preparation, and he also received the capital last year, a grand one of the company's injection, Xu Yue hope to borrow the beginning of the Chinese network and cool 6 of the resources," But now it's a bit of a regret, because cool 6 has been left behind by Youku. ”

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Xu Yue also to Ningbo and other land expansion, but finally because the difficulty is too high to shrink back, if the future wants to buy other sites, his condition is the price is appropriate, and then the other side of the operator himself to be recognized, and if the face of the acquisition of the situation, he can accept holding, but can not accept the deprivation of "management", Many people do not know how much money they are worth. I am studying finance, the capital aspect understands some, my business still has very big space, if 90 's netizen I already did not understand, their money I also cannot make, I launched the thing market examination failure, I certainly will be dismissed. But until then, I will continue to do it on the ground. The