The battle is long gone, the battle is far from beginning

Summary: Instant taxi to pay 5 yuan, you will also use the taxi software? Beijing official call car platform 96106 the incorporation of taxi software, the survey results show that up to 86.7% of netizens chose not. Who lives in Liu Li Tun, Chaoyang District, Beijing, said

"Take a taxi and pay 5 yuan, will you still use the taxi software?" Beijing Official car platform 96106 incorporation of a taxi software triggered a netizen hot discussion, survey results show that up to 86.7% of netizens chose "no".

Family lives in Beijing Chaoyang District Liu Li Tun white-collar Wang said that he used to use the taxi software, now unless it is more urgent situation, or not use a taxi software call the car.

July 1, Beijing issued a policy, clear mobile phone call service providers into the city unified call platform, and set access and exit conditions. The mature taxi software can by the record way "positive" becomes the official taxi software, and may charge according to the call standard, the instant taxi collect 5 yuan, in advance 4 hours taxi to collect 6 yuan. In addition, the official taxi software can not be embedded in commercial advertising, nor to increase.

Up to now, in the city into operation Tick-tock taxi, Chi Yida and other software operators have said that the application in charge of the record, and the official call car platform 96106 docking.

At the same time, many taxi software disappeared in the public view. Doodle called the car has moved to domestic service industry, resolutely quit the taxi software market. "The main reason is that government regulation and market competition are too intense. "Doodle called the car founder Yuntao said.

For a time, the prospect of taxi software is rife with worries.

In this respect, Doodle called the car founder Yuntao said bullish taxi software, "The key is to balance and coordinate the interests of all parties." Yuntao stressed.

Experts say, as the third Fang car service, taxi software directly to the original taxi market game rules pose a challenge. The first to be affected is the car-calling platform built by the taxi company itself. As a result of the popular taxi software, by Kim Bangjian Technology Co., Ltd. set up 96103 Beijing car Service network platform for the sharp drop in orders. and silver built, Jin Jian, gold and silver built 3 belong to Beijing Silver Construction Group under the taxi company, vehicle size occupy Beijing taxi total 66,600 of 20%. At present, large taxi companies or the government industry background of the Taxi Industry Association has been involved in the taxi software market, their advantages than independent software operators more obvious.

In this environment, tick-tock taxi as a taxi software pioneer, has been with the country fifty or sixty taxi companies to reach a cooperative relationship, including 96106, 96033 and several taxi dispatching center.

After the mobile phone software is involved in the call service platform, the benefit distribution of the service charge becomes the focus. However, the methodological details of the distribution of this benefit have not yet been introduced. It is reported that there are 66,000 taxis in Beijing, according to two single daily call business, if one from the mobile phone software to call the car, then Beijing every day will produce about 70,000 yuan of mobile phone taxi software revenue, the money will be in the taxi company and mobile software service providers in the middle of segmentation.

So far, the tick-tock taxi does not charge the user, nor to the taxi drivers, and weekly reimbursement of the driver's part of the flow costs. Even in the passenger run a single, the driver occurred empty, if the driver to the service station to reflect the situation, and sometimes to pay the driver's oil money, so far the income is basically still negative. In this respect, tick-tock taxi relevant responsible person said, "at present, tick-tock taxi most important is to seize the user, cultivate the market, seek cooperation." Making money is not a consideration now. ”

Tick-tock Taxi has recently reached a cooperation with the map of the gold, for the gold map users to provide taxi services. In addition, tick-tock taxi also with Baidu Map, where to go to the network, and so reached a cooperation, and actively seek and more mobile phone application cooperation.

On the one hand, it comes from the supervision of government departments, on the other hand, the game of taxi software industry and taxis industry. In the battle for the benefit of the taxi software, who can finally get the cake, but also need the market to answer.

As Yuntao said, "The battle is long gone and the battle is far from beginning." ”