The Battle of mobile search engines

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The battle for mobile search has been kicked off; the search battlefield has shifted from PC to mobile Internet; Mobile search has finally come from behind the scenes to the front; The author holds that the contention of mobile Internet is actually the contention of search referral, there are two kinds of representative of mobile search referral at present; The first category is the second generation search engine represented by Baidu; 360, search, Sogou are members of this type of engine, the other is to search for the representative of the third generation of search engines, representative products for the search Yue.

Mobile search: Second-generation search engine

The main features of the second-generation search engine are the use of "symbolic computation", the search based on keyword words, and the full-text search and fuzzy search based on the combination of keywords. Compared with the first generation search engine, based on keyword search advantage is easy to use, fast Search, direct search content, is the first generation of search engine can not match.

The notable application of the second-generation search engine is that it returns too much information and overload the information. In theory, as long as the input keyword can be a keyword matching information to search out, but this leads to its flaws: after the execution of the search to return too much information, related and irrelevant information mixed together, must be filtered from one to the other, nobody can filter out. You want a little water, it gives you a river or even a sea, let people waste time unbearable. To reduce information overload, you need to enter multiple keyword combinations of progressive query, people feel that the use of inconvenient.

Mobile search: The third generation search engine

The search method of third generation search engine is based on natural language search, what information users want, it quickly and accurately search out what information, users no longer adhere to the keyword, title, author, time, classification and other traditional search methods.

Based on natural language search trends. People's Daily communication is the use of natural language rather than keywords, because the meaning and intention of the keyword expression is not complete inaccurate, reflected in the keyword search results on the defect is too much return information. Based on natural language search, in line with people's language habits, like the communication between people as easy, direct, convenient, no longer adhere to the classification, keyword and other traditional search methods, which undoubtedly to provide users with great convenience.

Intelligently returns the trend of search results. The second generation search engine is based on keyword matching information, and can not handle the semantics of the keyword itself, which is based on keyword search has a series of defects. From this level, the third generation of search engine development trend is, the search engine technology and artificial intelligence fusion, so that the results of the computer return is targeted, the accurate information displayed in the top two or three search results. Let the computer have the human intelligence and the logical analysis ability, can understand the natural language expression the semantics, causes the search result and the user demand to achieve the more accurate match, solves the problem the form to return the result to the user.

In the personalized search engine, the search returned to the industry has aroused concern. Its introduction of the open third-generation search engine platform, emphasizing the integration of artificial intelligence and search technology, so that users can participate in the production of search results editing, so that greatly enhance the user's search experience. According to the international Authority Alexa published in the second week of August 2012 data showed that the daily average number of users visited page ranked first, the number reached 15.8, which indicates that the third-generation search engine in the search results quality and user experience more advantages, can attract users ' interest and attention.

According to observation, in search market share in the promotion process, creating an open multidimensional cooperation model-crowdsourcing community. That is, through the Internet will be the third generation of search pages delivered to more ordinary users to create a natural supply chain. Through this kind of interest peace-loving platform to participate in the way, the search quickly cultivate and accumulate a large number of search knowledge-sharing and users, and also become the third generation of search engine core user groups.

Mobile search: Why Baidu Love second-generation search

Since the three-generation search engine has a good advantage, why should Baidu so much love in the second generation? In fact, the author believes that there are two reasons; the first reason is that the third generation of search is the concept of crowdsourcing, that is, UGC produce content, is a user Service user model, this and Baidu's current main profit model is very different, So it will not be optimistic or resist the three-generation search; There is also a factor is Baidu Li itself is very attached to the technical link; This led to its Baidu characteristics is the technology first, so for human intervention three-generation search does not catch cold.

Mobile search: Why search for three generations

When it comes to the search for the third generation, need to start with a Chen Yu: "I hope the future Internet service should be this: an ordinary user, when he opened his computer, he saw all the things he wanted, and he did not need to appear, he does not care where they come from, Because he cares about the content itself, he doesn't care about how they come, whether it's a collection, a friend recommendation, or a search engine because they've come.

According to the Chen Yu search for the future of the description; to be sure, the current second-generation search engine of this pure machine algorithm and difficult to meet the needs of the current people. such as the word apple, user search may be Apple phone, may be Apple health, or apple fruit wholesale ... Second generation search cannot differentiate, this time need artificial distinction, also be the essence of third generation search.

Mobile Internet users need a wide variety of needs, more inclined to service; so the search for Yue to build is relying on the third generation of the personal portal;